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Author: Doug Robinson Publisher: Rj Communications ISBN: 9780578108285 Category : Business & Economics Languages : en Pages : 292
Book Description
$ell is NOT a Four Letter Word was written with today's busy salespeople in mind. Doug has divided each of his eight chapters into short segments containing helpful sales training nuggets that can be read in five minutes or less. This makes it easy to pick up and put down the book during the demands of a hectic selling day, without losing the continuity of what the read is saying. This book was not written to be an all-encompassing treatise of sales techniques and philosophies, as there are many of those already in circulation. This is a compilation of stories and selling ideas from Doug's 40 years in various positions in the sales world. It has been seasoned with homespun humor to make it tasty enough for the reader to want to savor the many success nuggets contained inside. Whether you sell business-to-business, person-to-person, from a call center cubicle, or as a service employee adding new customers or up selling existing ones; your performance will improve after reading this book and applying its principles and coaching suggestions to your career.
Author: Doug Robinson Publisher: Rj Communications ISBN: 9780578108285 Category : Business & Economics Languages : en Pages : 292
Book Description
$ell is NOT a Four Letter Word was written with today's busy salespeople in mind. Doug has divided each of his eight chapters into short segments containing helpful sales training nuggets that can be read in five minutes or less. This makes it easy to pick up and put down the book during the demands of a hectic selling day, without losing the continuity of what the read is saying. This book was not written to be an all-encompassing treatise of sales techniques and philosophies, as there are many of those already in circulation. This is a compilation of stories and selling ideas from Doug's 40 years in various positions in the sales world. It has been seasoned with homespun humor to make it tasty enough for the reader to want to savor the many success nuggets contained inside. Whether you sell business-to-business, person-to-person, from a call center cubicle, or as a service employee adding new customers or up selling existing ones; your performance will improve after reading this book and applying its principles and coaching suggestions to your career.
Author: Fred P. Hochberg Publisher: Avid Reader Press / Simon & Schuster ISBN: 1982127376 Category : Political Science Languages : en Pages : 336
Book Description
“A sprightly and clear-eyed testimonial to the value of globalization” (The Wall Street Journal) as seen through six surprising everyday goods—the taco salad, the Honda Odyssey, the banana, the iPhone, the college degree, and the blockbuster HBO series Game of Thrones. Trade allows us to sell what we produce at home and purchase what we don’t. It lowers prices and gives us greater variety and innovation. Yet understanding our place in the global trade network is rarely simple. Trade has become an easy excuse for struggling economies, a scapegoat for our failures to adapt to a changing world, and—for many Americans on both the right and the left—nothing short of a four-letter word. But as Fred P. Hochberg reminds us, trade is easier to understand than we commonly think. In Trade Is Not a Four-Letter Word, you’ll learn how NAFTA became a populist punching bag on both sides of the aisle. You’ll learn how Americans can avoid the grim specter of the $10 banana. And you’ll finally discover the truth about whether or not, as President Trump has famously tweeted, “trade wars are good and easy to win.” (Spoiler alert—they aren’t.) Hochberg debunks common trade myths by pulling back the curtain on six everyday products, each with a surprising story to tell: the taco salad, the Honda Odyssey, the banana, the iPhone, the college degree, and the smash hit HBO series Game of Thrones. Behind these six examples are stories that help explain not only how trade has shaped our lives so far but also how we can use trade to build a better future for our own families, for America, and for the world. Trade Is Not a Four-Letter Word is the antidote to today’s acronym-laden trade jargon pitched to voters with simple promises that rarely play out so one-dimensionally. Packed with colorful examples and highly digestible explanations, Trade Is Not a Four-Letter Word is “an accessible, necessary book that will increase our understanding of trade and economic policies and the ways in which they impact our daily lives” (Library Journal, starred review).
Author: Barbara R. Blackburn Publisher: Routledge ISBN: 1351337440 Category : Education Languages : en Pages : 162
Book Description
Learn how to increase instructional rigor so that all students can reach higher levels of learning! In this new edition of a best seller, author Barbara R. Blackburn offers practical ideas for raising expectations, increasing complexity, integrating scaffolding into instruction, creating open-ended choices and projects, and much more. This timely new edition provides connections to rigorous standards, plus it features new sections on topics such as questioning models, student ownership, Genius Hour, summative assessments, becoming a teacher-leader, and increasing rigor in instructional technology. Appropriate for teachers of all grade levels and subject areas, the book is filled with helpful strategies and tools that you can implement immediately. In addition, full-sized templates are available as eResources on our website (www.routledge.com/9781138569560) so you can download and print them for classroom use. With its practical advice and helpful tools, Rigor Is NOT a Four-Letter Word will set you and your students on the fast track to higher learning and sustained success.
Author: Austin McGhie Publisher: Advantage Media Group ISBN: 1599323273 Category : Business & Economics Languages : en Pages : 285
Book Description
In this breakthrough book, marketing expert Austin McGhie urges readers to set aside their obsession with "branding" and instead focus on the real work of marketing: positioning. In fact, McGhie believes there's no marketing problem or opportunity that can't be framed as a positioning exercise. He argues that brands are a marketplace response, not a marketer's stimulus; if that response from the audience is simple, clear and on strategy, marketers can build a brand. Drawing on his 30-year career working with some of world's best-known brands, including Disney, ESPN, Nike, Google, Visa, Expedia, Best Buy, Microsoft, Anheuser-Busch, Abbott and YouTube, McGhie tackles the strategic essence of positioning and creating differentiated advantage. He deftly weaves the positioning discussion throughout the book with a series of real-life anecdotes to deliver a crisp, clear view of what it means to build a brand. McGhie has written a practical book that will guide and inspire marketers and in turn help them guide and inspire their audiences.
Author: Gerri Willis Publisher: Crown Forum ISBN: 1101903791 Category : Finance, Personal Languages : en Pages : 274
Book Description
Veteran financial journalist and pundit Gerri Willis takes on the progressive mind-set championed by liberals that gives government bureaucrats the right to decide what's best for us, resulting in bigger government programs, more bureaucracy, and more wasted taxpayer money. She dissects Obamacare and Democratic tax initiatives to show how they have hamstrung the average American. Then she shows us how to overcome these left-wing financial hurdles and grow our nest eggs, despite the political pickpocketing from Washington. Among the topics she tackles: how the progressive agenda has robbed Americans of their financial freedom, and how to get it back; how the open spigot of college loan dollars has encouraged college administrators to boost tuition each and every year; how, with a stroke of President Obama's pen, company-sponsored healthcare coverage was put on deathwatch, as companies abandon employee healthcare coverage; why the knee-jerk progressive response to the 2008 market crash and subsequent recession has acted as an albatross on the shoulders of American corporations, keeping corporate tax rates at sky-high levels among Western nations--and what we can do to create jobs and jump-start the economy. For all those who want to take control of their financial future--from mastering the intricacies of the tax system to planning for their future retirement, from managing their healthcare costs to navigating the costs of their children's college education--this is the book you need to achieve the financial success you've earned and you deserve.--Adapted from dust jacket.
Author: Deborah Johnson Publisher: iUniverse ISBN: 1475996608 Category : Self-Help Languages : en Pages : 273
Book Description
You may be facing bankruptcy, a broken marriage, a dead-end career, unemployment, or a health crisis. You may feel none of the breaks are going your way and that the circumstances of life are all against you. Feeling stuck can leave you feeling alone, isolated, abandoned, and ultimately confused about the decision of your next life move. The good news is that you can take action to free yourself and start moving down a new path. Building on inspiring interviews, illustrations, and stories, author Deborah Johnson presents seven steps to getting un-stuck: - Define your trap. - Reassess your assets. - Reinvent yourself. - Eliminate distractions. - Play like you're in the major leagues. - Do the business. - Ask what you can give. Stuck Is Not a Four-Letter Word provides you with the direction you need to face your life with the courage that hope brings, and the bravery to take the necessary steps to move forward.
Author: Chris Jericho Publisher: Hachette UK ISBN: 1409165582 Category : Biography & Autobiography Languages : en Pages : 288
Book Description
Bestselling author and six-time WWE champion Chris Jericho shares twenty of his most valuable lessons for achieving your goals and living the life you want, jam-packed with fantastic stories and the classic off-the-wall, laugh-out-loud Jericho references he's famous for. The result is a fun, entertaining, practical and inspiring book from the man with many scarves but only one drive: to be the best. After reading No Is a Four-Letter Word, you'll discover that you might have what it takes to succeed as well ... you just need to get out there and do it. That's what Jericho would do.
Author: Tracy Tutor Publisher: Penguin ISBN: 059318873X Category : Business & Economics Languages : en Pages : 258
Book Description
Instant Wall Street Journal bestseller! From the first female real estate broker on Million Dollar Listing LA, a no-nonsense guide to analyzing big egos, deflecting power plays, and taking control of any room. Behind Tracy Tutor's on-screen persona is an uncanny knack for projecting confidence in the most intimidating of circumstances. The breezy, tough-talking, utterly inimitable businesswoman has rivaled her male co-stars to land increasingly high-profile deals in the world of LA real estate. Now, Tracy is leveraging her years of experience to write the go-to manual for any woman struggling to convince people she's in charge. If you get thrown off course by narcissistic personalities or freaked out by high-stakes situations, don't assume you're weak. When fear is running the show, you get wrapped up in your head and start missing important cues. Yes, the people you're dealing with seem scary, but they're more predictable than you think. Once you understand them, it's easy to push the right levers of influence to get what you want. Through candid, hilarious stories of her rise through a world of misogyny and cutthroat business dealings (text message screen shots from creeps included!), Tracy offers a crash course in the psychology of power dynamics and social signaling. You'll learn: What five things you should always find out about someone before you meet them How to choose the perfect outfit for an important meeting, even when dressing on a budget When and how to use humor strategically to lighten the mood and command authority This book is a must-read for any ambitious woman who wants to win her next business confrontation before she even walks into the room.
Author: Andy Salkeld Publisher: Practical Inspiration Publishing ISBN: 1788601572 Category : Psychology Languages : en Pages : 266
Book Description
Do you ever feel you’re a fraud and about to be found out? Do you feel an expectation to keep going and to be strong? Do you ever think what it would be like to just... ‘STOP’? You’re not alone. Mental ill health impacts one in four people every year, and professionals in high-pressure jobs are especially vulnerable. Life is a Four-Letter Word is a mental health survival guide for professionals, from a high-flying Big 4 accountant who’s struggled with depression, anxiety, stress and suicidal thoughts and learned a lot along the way. Andy now advocates positive action around mental health, working closely with business leaders across the UK to help them build mentally healthy cultures. He is a renowned speaker and writer on mental health, entrepreneurship and finance.
Author: Alex Himelfarb Publisher: Wilfrid Laurier Univ. Press ISBN: 1554589045 Category : Political Science Languages : en Pages : 304
Book Description
Taxes connect us to one another, to the common good, and to the future. This is a book about taxes: who pays what and who gets what. More than that, it’s about the role of government, about citizenship and our collective well-being, about the Canada we want. The contributors, leading Canadian practitioners and scholars, explore how taxes have become a political “no-go zone” and how changes in taxation are changing Canada. They challenge the view that any tax is a bad tax and provide broad directions for fairer and smarter approaches. This is a book that will be of interest to anyone concerned with public policy and public affairs, economics, and political science and to anyone interested in challenging the conventional wisdom that lower taxes and smaller government are the cures to what ails us.
Author: Doug Robinson
Author: Doug Robinson
Author: Fred P. Hochberg
Author: Barbara R. Blackburn
Author: Austin McGhie
Author: Gerri Willis
Author: Deborah Johnson
Author: Chris Jericho
Author: Tracy Tutor
Author: Andy Salkeld
Author: Alex Himelfarb