Strategic Sport Development PDF Download

Author: Stephen Robson
Publisher: Routledge
ISBN: 0415544009
Category : Sports & Recreation
Languages : en
Pages : 290

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Book Description
This text helps students develop the practical skills needed to contribute to development strategy in a vocational context, and gives practitioners the confidence and know-how to improve the strategic development of their sports organisation.

Author: Danny O'Brien
Publisher: Routledge
ISBN: 1351970801
Category : Business & Economics
Languages : en
Pages : 217

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Book Description
What role can strategic thinking play in contemporary sport management? It can be the difference between leading or languishing – it’s that important! Covering sport at all levels, from community-based sport to elite sport, this is the first textbook to focus on strategic management in a sport context. The book introduces the fundamentals of strategic planning, environmental analyses, strategic direction and leadership, strategy formulation and selection, implementation, strategic control, and change management. Designed to encourage students to develop a strategic mindset, as well as critical thinking and problem-solving skills, the book unpacks key concepts such as leadership, governance, organizational change, and the multiple layers of strategy in sport. Full of real-world case studies from diverse, international sport business environments, and useful pedagogical features such as review questions and guides to online resources, this is an essential text for any sport management course and an invaluable resource for sport development, recreation management, or events management courses.

Author: Chris Mackintosh
Publisher: Routledge
ISBN: 1000326381
Category : Sports & Recreation
Languages : en
Pages : 221

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Book Description
Offering a complete introduction to sport development policy and practice, this book covers key theory, themes, issues, and debates in sport development, without assuming any prior knowledge on the part of the reader. It outlines the organisational landscape of sport in the UK and explains important differences across England, Scotland, Wales, and Northern Ireland, as well as the global context. Examining both community and elite sport, it covers public, private, and third sectors, including national and local government and national governing bodies, and considers change – cultural, managerial, social, and political – as an element of sport development policy, strategy, and operations. Every chapter includes an in-depth case study around which a seminar or tutorial can be based, as well as definitions of key concepts and terminology that students and practitioners are likely to encounter during their studies or professional practice. Questions at the end of each chapter encourage the reader to reflect on their own work, and useful guides to further reading make the book an ideal jumping off point for further study. This is the perfect foundation textbook for any sport development course taken as part of a degree program in sport development, sport management, or sport coaching.

Author: Paul M. Pedersen
Publisher: Human Kinetics
ISBN: 1718221487
Category : Business & Economics
Languages : en
Pages : 568

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Book Description
Sport continues to experience unprecedented popularity, with growth driven by the evolving ways in which sport teams, athletes, and media communicate with their audiences and fan bases. In turn, the dynamic world of sport communication offers burgeoning career opportunities for students skilled in communication and passionate about sport. No other college text explains the nuances of the field more effectively than Strategic Sport Communication. Now in its fourth edition, the text blends theory and research with practical approaches and current examples to provide students with a comprehensive examination of all aspects of sport communication. The text boasts an unparalleled authorship team of international sport communication scholars, educators, and practitioners and aligns with the Common Professional Component topics outlined by the Commission on Sport Management Accreditation (COSMA). The updated edition features a two-part structure. The opening chapters present the history of the field, career opportunities available to aspiring sport communicators, and an examination of the intersection between sport communication and today’s sociological and cultural issues, such as gender and sexuality, race and ethnicity, and nationalism. Part II is dedicated to the Strategic Sport Communication Model (SSCM), bridging theory and practice by detailing the three main components of sport communication: personal and organizational aspects of sport communication, mediated communication in sport, and sport communication services and support systems. Mass media and their shifting and converging roles in the sport communication space are explored, while special attention is given to digital sport media, including Internet usage in sport and the Model for Online Sport Communication (MOSC), espousing seven central aspects of sport websites. The text is rounded out by chapters focusing on integrated marketing communication, including advertising, sponsorships, athlete endorsements, and data analytics; public relations and crisis communications; and sport communication research. Additional updates and new features of the fourth edition include the following: The suite of instructor ancillaries and student resources is the most comprehensive of any sport communication text. These resources are delivered in HKPropel, with case studies and Issues in Sport Communication activities and questions assignable to students within this platform. The Digital, Mobile, and Social Media in Sport chapter has been updated to address the latest technological advancements, such as mobile devices, social media, influencers, streaming services and video, virtual reality, and augmented reality. New case studies, job listings, and sport communicator profiles are included in each chapter, providing examples of sport communication in action and highlighting key players in the industry and career opportunities for students. Strategic Sport Communication, Fourth Edition, presents a comprehensive examination of the evolving field of sport communication and prepares students for an exciting and fulfilling career in this burgeoning field. Note: A code for accessing HKPropel is not included with this ebook but may be purchased separately.

Author: Alec Astle
Publisher: Routledge
ISBN: 135171600X
Category : Sports & Recreation
Languages : en
Pages : 294

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Book Description
This practical textbook explains the sport development process from a practitioner’s viewpoint, showing what actually works, how, and why. Focusing on the development of sport, the book considers the efforts of sport organisations to revitalise their sports at a community level to ensure their future relevance, growth, and sustainability. Full of real-world cases and data, as well as the voices and reflections of a wide range of practitioners, Sport Development in Action explains how to research and draw up a development plan, how to design and implement programmes and establish delivery networks, and how to monitor and evaluate initiatives. This is essential reading for any sport development course, and useful reading for courses in sport management, sports coaching, or sports studies. It is also an indispensable reference book for practitioners.

Author: Guy Masterman
Publisher: Routledge
ISBN: 1136291911
Category : Sports & Recreation
Languages : en
Pages : 437

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Book Description
The hosting of sports events – whether large international events, or smaller niche events – can have a significant and long-lasting impact on the local environment, economy and society. Strategic Sports Event Management provides students and event managers with an insight into the strategic management of sports events of all scales and types, from international mega-events to school sports. Combining a unique conceptual framework with a practical, step-by-step guide to planning, organising, managing and evaluating events, the book explains the importance of adopting a strategic approach, showing how to implement strategies that lead to successful outcomes over the short and long-term. This fully revised and updated third edition uses international case studies in every chapter, from the NBA and NFL to Formula One and the English Premier League, offering real-world insight into both larger and smaller events. In addition, woven throughout the book are a series of in-depth studies of the London Olympic Games, the ultimate sporting event and an important point of reference for all practising and aspiring event managers. The book covers every key aspect of the sports event management process, including sports organizations, such as the IOC, FIFA and IAAF, and their interactions with event partners, the media and promoters short-term and long-term benefits of the planning process event impact and legacy operational functions including finance, ticketing, transport, venues, IT, human resources, and security marketing and communications, including social networking and new media the bidding process research and evaluation. Strategic Sports Event Management is the leading sports event management textbook and is now accompanied by a companion website containing a range of additional teaching and learning features. The book is important reading for all students of sport management or event management, and all practising event managers looking to develop their professional skills..

Author: W. Timothy Coombs
Publisher: Routledge
ISBN: 100043737X
Category : Business & Economics
Languages : en
Pages : 158

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Book Description
Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process—an integration of marketing communication, public relations, and advertising—can be applied to sports communication for individual athletes, teams, and leagues. The book is founded on the premise that the strategic communication process in sport communication is grounded in understanding the fans and sources of revenue. Looking at sports globally, it offers readers the traditional multi-step, linear approach to strategic communication message development along with the transmedia narrative transportation method, a non-linear approach that centers on narratives to engage target audiences and urge them to contribute their own material to messaging. With case studies and practical examples, it also highlights additional issues such as race and gender, social media, ethics, and athlete health. It is an ideal text for undergraduate and graduate courses in public relations or strategic communication and sport communication. An online instructor’s manual accompanies the text, including lecture slides; a sample strategic sports communication plan; a test bank; links to key web sites that discuss sports and sports communication concerns; links to case studies with class discussion prompts; sample assignments; a sample course syllabus; and suggestions for further reading. Please visit www.routledge.com/9780367898724.

Author: Guy Masterman
Publisher: Routledge
ISBN: 0750659831
Category : Business & Economics
Languages : en
Pages : 267

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Book Description
Building a conceptual framework for planning, organizing, managing and evaluating sports events, this work illustrates the importance of long-term and short term strategic plans and the impact of hosting sports events.

Author: Ruth M. Crabtree
Publisher: Routledge
ISBN: 1000575519
Category : Sports & Recreation
Languages : en
Pages : 272

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Book Description
This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involves identifying the needs and wants of potential customers and satisfying their needs through the exchange of products and services. It presents cutting-edge case studies from around the world, including from the United States, China, Europe, the Middle East, South America, and Africa. It considers some of the most interesting emerging themes and topics in contemporary sport business, including fitness marketing, the role of sustainability in sport marketing, social media and digital marketing, athlete-brand relationships, and the promotion and development of collegiate and scholastic sport. As a whole, this volume presents a snapshot of the opportunities and challenges facing sport marketers around the world. Sport Marketing in a Global Environment is fascinating reading for any advanced student, researcher, or professional working in sport business and management, sport development, marketing, strategic management, or global business.

Author: Paul M. Pedersen
Publisher: Human Kinetics Publishers
ISBN: 1492594490
Category : Communication in sports
Languages : en
Pages : 474

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Book Description
"This book explores the multifaceted segment of sport communication. This text presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents"--