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Author: Robert I. Berkman Publisher: Information Today, Inc. ISBN: 9780910965668 Category : Business & Economics Languages : en Pages : 316
Book Description
Provides information on ways to identify and evaluate online business information sources and finding company and industry data on the Internet.
Author: Robert I. Berkman Publisher: Information Today, Inc. ISBN: 9780910965668 Category : Business & Economics Languages : en Pages : 316
Book Description
Provides information on ways to identify and evaluate online business information sources and finding company and industry data on the Internet.
Author: Lynn B. Upshaw Publisher: AMACOM/American Management Association ISBN: 9780814400890 Category : Business & Economics Languages : en Pages : 300
Book Description
Brands are rooted in trust - but consumers these days are more skeptical and distrusting than ever. A recent market research study (Datamonitor) concluded that 86 per cent of US and European consumers feel that they have become more skeptical about corporations in the last 5 years. In particular, consumers lack trust in the mainstream media channels and the specifics of product claims. Truth is a timely and seminal book that gives marketers the tools they need to win over today's wary consumers.; The author is a renowned marketing consultant with major companies on his client roster. He has written articles for numerous publications including Brandweek, Advertising Age, and the Journal of Brand Management. He shows readers how to: promote more persuasively; achieve greater returns through integrity in marketing; replace their pricing strategy with a more convincing value promise; build stronger customer partnerships; and seize the lead share of credibility in a hypercompetive marketplace.
Author: Celia Ross Publisher: American Library Association ISBN: 083891084X Category : Language Arts & Disciplines Languages : en Pages : 202
Book Description
In times of recession, the library is more critical than ever for those who want to start a business and need to do research, and libraries are at the heart of a growing need to research business questions.
Author: Paula Berinstein Publisher: Information Today, Inc. ISBN: 9780910965651 Category : Business & Economics Languages : en Pages : 284
Book Description
This practical guide shows researchers how to tap the Internet for statistics about companies, markets, and industries; how to organize and present statistics; and how to evaluate them for reliability.
Author: Michael Blowfield Publisher: Oxford University Press ISBN: 0199642982 Category : Business & Economics Languages : en Pages : 390
Book Description
Climate change, the resource constrained economy, and sustainability in general are amongst the hottest and most problematic topics for contemporary businesses. This book provides a comprehensive overview of how the world's sustainability challenges are affecting and being affected by business.
Author: Bonita Kolb Publisher: Routledge ISBN: 1136379606 Category : Business & Economics Languages : en Pages : 290
Book Description
'Marketing Research for Non-profit, Community and Creative Organizations' is a comprehensive guide to conducting research methods within the non-profit sector. Highly practical, the purpose of the book is two-fold. Firstly, it aims to educate the readers on how research can be utilized to help their organization reach its goals. Secondly, it shows how to conduct different methods of research, including focus groups, interviews, projective techniques, observations and surveys, and how to use the findings of these to improve products, target customers and develop effective promotions. Concise and well-structured, the text provides a step-by-step process to help the reader understand and apply the various research methodologies. 'Marketing Research for Non-profit, Community and Creative Organizations' is designed for students and will also be invaluable for managers working within non-profit or creative environments.
Author: Diego Machuca Publisher: Bloomsbury Publishing ISBN: 147251436X Category : Philosophy Languages : en Pages : 768
Book Description
Skepticism: From Antiquity to the Present is an authoritative and up-to-date survey of the entire history of skepticism. Divided chronologically into ancient, medieval, renaissance, modern, and contemporary periods, and featuring 50 specially-commissioned chapters from leading philosophers, this comprehensive volume is the first of its kind. By exploring each of the distinct traditions and providing expert insights, this extensive reference work: - covers major thinkers such as Sextus Empiricus, Cicero, Descartes, Hume, Spinoza, and Wittgenstein. - acknowledges the influence of ancient skeptical traditions on later philosophy and explains why it is still a fertile topic of inquiry among today's philosophers and historians of philosophy. - analyzes various forms of skepticism including Pyrrhonian, Academic, religious, moral, and neo-Pyrrhonian. - addresses issues in contemporary epistemology and indicates new directions of study. Skepticism, a driving force in the history of philosophy, remains at the center of debates in ethics, philosophy of religion, epistemology, and the philosophy of mind. Skepticism: From Antiquity to the Present is an essential point of reference for any student, researcher, or practitioner of philosophy, presenting a systematic and historical survey of this core philosophical topic.
Author: Robert Plotkin Publisher: Stanford University Press ISBN: 0804756996 Category : Law Languages : en Pages : 281
Book Description
The Genie in the Machine examines how computers are being used to automate the process of inventing, and explains the steps that high-tech companies, patent lawyers, inventors, and consumers should take to thrive in the upcoming Artificial Invention Age.
Author: Jay Conrad Levinson Publisher: Morgan James Publishing ISBN: 1631956248 Category : Business & Economics Languages : en Pages : 349
Book Description
Guerrilla Marketers are unique, and they know it and promote it. Therefore, Jason Myers and Merrilee Kimble had to ask themselves: “How can we make this book unique?” After all, Guerrilla Marketing, since the original Guerrilla Marketing book was introduced by Jay Conrad Levinson in 1984, has supported and empowered entrepreneurs, small and medium sized businesses, solopreneurs, and people with ideas that they think can be a business. Where does it all begin? That’s a simple answer: with a strong foundation of Guerrilla Marketing. Jason and Merrilee spend the first section reviewing the strong foundational elements of Guerrilla Marketing and spend the remaining sections of Guerrilla Marketing sharing today’s Guerrilla Marketing tactics, tools, and tips. These are the Guerrilla Marketing resources that every business needs to succeed and generate profits. They also offer a FREE companion course to help entrepreneurs continue to build their rock-solid Guerrilla Marketing foundation. In the companion course, Jason and Merrilee dive deeper with video tutorials, exercises, and the tools entrepreneurs need to build that crucial foundation from which their Guerrilla Marketing success will be born. Guerrilla Marketing also contains 70+ free online tools for small businesses. Jason and Merrilee are continuing Jay Conrad Levison’s unconventional system of marketing. By understanding not only what marketing is but why it works, they give small and medium sized businesses (SMBs) the opportunity to think and grow big. When the power of one’s SMB is understood and what they can do with Guerrilla Marketing, it not only levels the playing field with competition, but it also tilts the playing field to their advantage.
Author: Robert I. Berkman
Author: Robert I. Berkman
Author: Lynn B. Upshaw
Author: Celia Ross
Author: Paula Berinstein
Author: 
Author: Michael Blowfield
Author: Bonita Kolb
Author: Diego Machuca
Author: Robert Plotkin
Author: Jay Conrad Levinson