![A short course in international marketing blunders [electronic resource] PDF](https://books.google.com/books/content/images/frontcover/zz1L3nnNmMcC?fife=w150-h200)
Author: Michael WhitePublisher: World Trade Press
ISBN: 160780008X
Category : Business failures
Languages : en
Pages : 187
Book Description
A short course in international marketing blunders [electronic resource]
![A short course in international marketing blunders [electronic resource] PDF](https://books.google.com/books/content/images/frontcover/zz1L3nnNmMcC?fife=w80-h100)
Author: Michael WhitePublisher: World Trade Press
ISBN: 160780008X
Category : Business failures
Languages : en
Pages : 187
Book Description
A Short Course in International Marketing Blunders
Author: Michael WhitePublisher: Librix.eu
ISBN: 8073997517
Category :
Languages : en
Pages : 188
Book Description
Marketing Mistakes and Successes
Author: Robert F. HartleyPublisher: Wiley Global Education
ISBN: 1118809009
Category : Business & Economics
Languages : en
Pages : 418
Book Description
Marketing professionals have relied on Hartley’s book for 30 years to uncover the best and worst marketing programs. Invitation to Research suggestions allow readers to take the case a step further, to investigate what has happened since the case was written, both to the company and even to some of the individuals involved. Learning Insights help marketing professionals see how certain practices—both errors and successes—cross company lines and are prone to be either traps for the unwary or success models. Each chapter has been updated to reflect the latest information available about each case.
Business Horizons
Author: Kelly School of BusinessPublisher:
ISBN:
Category :
Languages : en
Pages : 578
Book Description
Book Review Index
Author: Publisher:
ISBN:
Category : Books
Languages : en
Pages : 1346
Book Description
Every 3rd issue is a quarterly cumulation.
Blunders in International Business
Author: David A. RicksPublisher: John Wiley & Sons
ISBN: 1405153172
Category : Business & Economics
Languages : en
Pages : 192
Book Description
This new edition of Blunders in International Business is significantly updated and revised, full of interesting anecdotes, including dozens of new international business blunders. David Ricks has uncovered many informative and entertaining blunders that will make this book hard to put down. Features blunders from well-known corporations American Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant, Bacardi, Puff, AOL, BMW, and many others. Conserves its well-liked, concise format. Several well-known blunders from previous editions have been replaced in order to update the lessons learned.
Forthcoming Books
Author: Rose ArnyPublisher:
ISBN:
Category : American literature
Languages : en
Pages : 1546
Book Description
Cases in International Marketing
Author: Jean-Pierre JeannetPublisher:
ISBN: 9780130374745
Category : Business & Economics
Languages : en
Pages : 484
Book Description
Offers a selection of cases that are multinational in scope, describe actual situations and illustrate the issues faced by global marketers as they take their products and services into new nations and cultures. This text includes a number of case studies with introductory notes.
Books In Print 2004-2005
Author: Ed Bowker StaffPublisher: R. R. Bowker
ISBN: 9780835246422
Category : Reference
Languages : en
Pages : 3274
Book Description
Six Timeless Marketing Blunders
Author: William L. ShanklinPublisher: Free Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 184
Book Description
How to avoid classic entrepreneurial errors when developing a business or marketing a product and how to improve your chances for success.