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Author: Michael WhitePublisher: World Trade Press
ISBN: 160780008X
Category : Business failures
Languages : en
Pages : 187
Book Description
A short course in international marketing blunders [electronic resource]
![A short course in international marketing blunders [electronic resource] PDF](https://books.google.com/books/content/images/frontcover/zz1L3nnNmMcC?fife=w80-h100)
Author: Michael WhitePublisher: World Trade Press
ISBN: 160780008X
Category : Business failures
Languages : en
Pages : 187
Book Description
A Short Course in International Marketing Blunders
Author: Michael WhitePublisher: Librix.eu
ISBN: 8073997517
Category :
Languages : en
Pages : 188
Book Description
A Short Course in International Marketing Blunders
Author: Charles MitchellPublisher:
ISBN: 9781885073600
Category : Business failures
Languages : en
Pages : 192
Book Description
This book is a highly entertaining look at the international marketing mistakes made by large and small companies who, for the most part, should have known better.
Short Course in International Marketing Blunders (Dec. 99).
Author: International Marketing Blunders
Author: International Marketing Blunders
Author: Michael D. WhitePublisher: Laxmi Publications, Ltd.
ISBN: 9788131807590
Category : Business failures
Languages : en
Pages : 192
Book Description
A short course in international marketing [electronic resource]
![A short course in international marketing [electronic resource] PDF](https://books.google.com/books/content/images/frontcover/-ycENuNHI-wC?fife=w80-h100)
Author: Jeffrey E. CurryPublisher: World Trade Press
ISBN: 1607800071
Category : Export marketing
Languages : en
Pages : 192
Book Description
A Short Course in International Marketing will transform your export operation into a market-driven, profit-making enterprise by explaining how to employ international marketing methods and strategies used by successful firms worldwide.
Blunders in International Business
Author: David A. RicksPublisher: John Wiley & Sons
ISBN: 1405134925
Category : Business & Economics
Languages : en
Pages : 198
Book Description
This new edition of Blunders in International Business is significantly updated and revised, full of interesting anecdotes, including dozens of new international business blunders. David Ricks has uncovered many informative and entertaining blunders that will make this book hard to put down. Features blunders from well-known corporations American Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant, Bacardi, Puff, AOL, BMW, and many others. Conserves its well-liked, concise format. Several well-known blunders from previous editions have been replaced in order to update the lessons learned.
Dictionary of International Trade
Author: Edward G. HinkelmanPublisher:
ISBN:
Category : Commerce
Languages : en
Pages : 424
Book Description
The new edition is 128 pages longer and 1/2 inch wider. There are now 12 key appendices.
Marketing Blunders: Cases & Lessons for Managers
Author: Zalfa Laili HamzahPublisher: Partridge Publishing Singapore
ISBN: 1543761801
Category : Business & Economics
Languages : en
Pages : 98
Book Description
Marketing Blunders: Lessons for Future Managers is all about marketing lessons from year 2009 to 2020. It starts off with a brief background of the business. Then, the authors reveal what went wrong in each case and how the company solved the issue or turned a bad situation into a positive one. All cases end with a list of lessons learnt and discussion questions. You will learn the potential marketing blunders and how to avoid them. This book will help you build and strengthen your brand.