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Author: David A. Ricks Publisher: John Wiley & Sons ISBN: 1405153172 Category : Business & Economics Languages : en Pages : 192
Book Description
This new edition of Blunders in International Business is significantly updated and revised, full of interesting anecdotes, including dozens of new international business blunders. David Ricks has uncovered many informative and entertaining blunders that will make this book hard to put down. Features blunders from well-known corporations American Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant, Bacardi, Puff, AOL, BMW, and many others. Conserves its well-liked, concise format. Several well-known blunders from previous editions have been replaced in order to update the lessons learned.
Author: David A. Ricks Publisher: John Wiley & Sons ISBN: 1405153172 Category : Business & Economics Languages : en Pages : 192
Book Description
This new edition of Blunders in International Business is significantly updated and revised, full of interesting anecdotes, including dozens of new international business blunders. David Ricks has uncovered many informative and entertaining blunders that will make this book hard to put down. Features blunders from well-known corporations American Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant, Bacardi, Puff, AOL, BMW, and many others. Conserves its well-liked, concise format. Several well-known blunders from previous editions have been replaced in order to update the lessons learned.
Author: Densil A. Williams Publisher: Emerald Group Publishing ISBN: 1787692191 Category : Business & Economics Languages : en Pages : 160
Book Description
This book will provide empirical evidence of blunders committed by firms from small developing countries that operate in developed country markets. It will identify lessons that managers who are looking to do business in international markets can learn in order to lessen the mistakes in markets that are psychically distant.
Author: Densil A. Williams Publisher: Emerald Group Publishing ISBN: 1787692213 Category : Business & Economics Languages : en Pages : 160
Book Description
This book will provide empirical evidence of blunders committed by firms from small developing countries that operate in developed country markets. It will identify lessons that managers who are looking to do business in international markets can learn in order to lessen the mistakes in markets that are psychically distant.
Author: Firend Alan Rasch Publisher: IJBMR ISBN: 1696163811 Category : Business & Economics Languages : en Pages : 150
Book Description
How do companies and brands go wrong? Why they make such strategic mistakes that taken near extinction? With all the knowledge and experience, company large and small do go wrong in their marketing, branding, or business strategy. This book highlights such examples and explain what and how such big names went wrong, and to derive lessons to avoid such mistakes from happening by others.
Author: William F. Shepherd Publisher: Edward Elgar Publishing ISBN: 9781781959763 Category : Business & Economics Languages : en Pages : 500
Book Description
'This work is recommended for corporate libraries whose companies are involved in international business, and for academic libraries affiliated with colleges of business.' - Kay M. Stebbins, Choice This project is distinctive in that it really is a 'Who's Who' rather than a directory of all scholars engaged in international business education and research.
Author: David A. Ricks
Author: David A. Ricks![A short course in international marketing blunders [electronic resource] PDF](https://books.google.com/books/content/images/frontcover/zz1L3nnNmMcC?fife=w80-h100)
Author: Michael White
Author: A. David Ricks
Author: Densil A. Williams
Author: Densil A. Williams
Author: Michael White
Author: 
Author: Firend Alan Rasch
Author: William F. Shepherd
Author: Michael D. White