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Author: Jeffrey E. Curry Publisher: World Trade Press ISBN: 1607800071 Category : Export marketing Languages : en Pages : 192
Book Description
A Short Course in International Marketing will transform your export operation into a market-driven, profit-making enterprise by explaining how to employ international marketing methods and strategies used by successful firms worldwide.
Author: Jeffrey E. Curry Publisher: World Trade Press ISBN: 1607800071 Category : Export marketing Languages : en Pages : 192
Book Description
A Short Course in International Marketing will transform your export operation into a market-driven, profit-making enterprise by explaining how to employ international marketing methods and strategies used by successful firms worldwide.
Author: Robert Brown (JD.) Publisher: World Trade Press ISBN: 9781885073624 Category : Business & Economics Languages : en Pages : 196
Book Description
Annotation Highly-degreed business consultants discuss the rationale for, and particulars of, developing a business plan specifically for the international market. Includes sample business plans for diverse type ventures, sample forms, and a glossary. Lacks an index. Annotation (c)2003 Book News, Inc., Portland, OR (booknews.com).
Author: Pervez N. Ghauri Publisher: ISBN: 9781526848598 Category : Export marketing Languages : en Pages : 0
Book Description
La 4è de couv. indique : "In its 5th edition International Marketing guides students to understand the importance of international marketing for companies of every size and how going international can enhance value and growth. It provides a solid understanding of the key principles and practices of international marketing. The text has been thoroughly updated to reflect the most recent developments in the current business environment and encourages students to critically engage with the content within the context of modern life. Key Features: A new chapter dedicated to Digital and Social Media Marketing ; Fully updated pedagogy, including 'Going International' vignettes and End of Chapter questions ; Brand new examples and case studies from global and innovative companies including Red Bull, Gillette and Audi ; Now includes Interactive activities, Testbank questions and Quizzes available on Connect®. International Marketing is available with McGraw Hill's Connect®, the online learning platform that features resources to help faculty and institutions improve student outcomes and course delivery efficiency. “International Marketing continues to be an essential subject in any business or management degree. Ghauri and Cateora's book, now in its fifth edition, provides a most up-to-date and authentic evolution of the subject.” George S. Yip, Emeritus Professor of Marketing and Strategy, Imperial College Business School."
Author: Pervez Ghauri Publisher: McGraw Hill ISBN: 1526848600 Category : Business & Economics Languages : en Pages : 659
Book Description
In its 5th edition International Marketing guides students to understand the importance of international marketing for companies of every size and how going international can enhance value and growth. It provides a solid understanding of the key principles and practices of international marketing. The text has been thoroughly updated to reflect the most recent developments in the current business environment and encourages students to critically engage with the content within the context of modern life. Key Features: - A new chapter dedicated to Digital and Social Media Marketing - Fully updated pedagogy, including ‘Going International’ vignettes and End of Chapter questions - Brand new examples and case studies from global and innovative companies including Red Bull, Gillette and Audi - Now includes Interactive activities, Testbank questions and Quizzes available on Connect® International Marketing is available with McGraw Hill’s Connect®, the online learning platform that features resources to help faculty and institutions improve student outcomes and course delivery efficiency. “International Marketing continues to be an essential subject in any business or management degree. Ghauri and Cateora’s book, now in its fifth edition, provides a most up-to-date and authentic evolution of the subject.” George S. Yip, Emeritus Professor of Marketing and Strategy, Imperial College Business School. Professor Pervez Ghauri teaches International Business at Birmingham Business School. He is Founding Editor for International Business Review (IBR) and Consulting Editor for Journal of International Business Studies (JIBS). Philip R. Cateora is Professor Emeritus at the University of Colorado. His teaching spanned a range of courses in marketing and international business from fundamentals through to doctoral level.
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Author: Jeffrey Edmund Curry
Author: Robert Brown (JD.)
Author: Pervez N. Ghauri
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Author: Pervez Ghauri
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