Author: Jeffrey E. Curry
Publisher: World Trade Press
ISBN: 1607800071
Category : Export marketing
Languages : en
Pages : 192
Book Description
A Short Course in International Marketing will transform your export operation into a market-driven, profit-making enterprise by explaining how to employ international marketing methods and strategies used by successful firms worldwide.
A short course in international marketing [electronic resource]
Author: Jeffrey E. Curry
Publisher: World Trade Press
ISBN: 1607800071
Category : Export marketing
Languages : en
Pages : 192
Book Description
A Short Course in International Marketing will transform your export operation into a market-driven, profit-making enterprise by explaining how to employ international marketing methods and strategies used by successful firms worldwide.
Publisher: World Trade Press
ISBN: 1607800071
Category : Export marketing
Languages : en
Pages : 192
Book Description
A Short Course in International Marketing will transform your export operation into a market-driven, profit-making enterprise by explaining how to employ international marketing methods and strategies used by successful firms worldwide.
A short course in international marketing blunders [electronic resource]
Author: Michael White
Publisher: World Trade Press
ISBN: 160780008X
Category : Business failures
Languages : en
Pages : 187
Book Description
Publisher: World Trade Press
ISBN: 160780008X
Category : Business failures
Languages : en
Pages : 187
Book Description
Resources in Education
Daily Graphic
Author: Kingsley Inkoom
Publisher: Graphic Communications Group
ISBN:
Category :
Languages : en
Pages : 64
Book Description
Publisher: Graphic Communications Group
ISBN:
Category :
Languages : en
Pages : 64
Book Description
Internet Resources and Services for International Marketing and Advertising
Author: James R. Coyle
Publisher: Greenwood
ISBN:
Category : Business & Economics
Languages : en
Pages : 372
Book Description
"Each country's resources fall into three categories: General Business, General Research, and Advertising and Marketing. The General Business category provides Internet resources on e-commerce, Internet, or international trade environments, as well as electronic marketplaces. The General Research category consists mostly of Internet resources that provide market research and statistical information about a country's economic and social well-being, general statistical methodology resources are also included. The Advertising and Marketing category contains resources with information on advertising and marketing industries."--BOOK JACKET.
Publisher: Greenwood
ISBN:
Category : Business & Economics
Languages : en
Pages : 372
Book Description
"Each country's resources fall into three categories: General Business, General Research, and Advertising and Marketing. The General Business category provides Internet resources on e-commerce, Internet, or international trade environments, as well as electronic marketplaces. The General Research category consists mostly of Internet resources that provide market research and statistical information about a country's economic and social well-being, general statistical methodology resources are also included. The Advertising and Marketing category contains resources with information on advertising and marketing industries."--BOOK JACKET.
Machine, Platform, Crowd: Harnessing Our Digital Future
Author: Andrew McAfee
Publisher: W. W. Norton & Company
ISBN: 0393254305
Category : Business & Economics
Languages : en
Pages : 297
Book Description
“A clear and crisply written account of machine intelligence, big data and the sharing economy. But McAfee and Brynjolfsson also wisely acknowledge the limitations of their futurology and avoid over-simplification.” —Financial Times In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help readers make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.
Publisher: W. W. Norton & Company
ISBN: 0393254305
Category : Business & Economics
Languages : en
Pages : 297
Book Description
“A clear and crisply written account of machine intelligence, big data and the sharing economy. But McAfee and Brynjolfsson also wisely acknowledge the limitations of their futurology and avoid over-simplification.” —Financial Times In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help readers make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.
Digital Marketing Strategy
Author: Simon Kingsnorth
Publisher: Kogan Page Publishers
ISBN: 0749474718
Category : Business & Economics
Languages : en
Pages : 344
Book Description
The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter.
Publisher: Kogan Page Publishers
ISBN: 0749474718
Category : Business & Economics
Languages : en
Pages : 344
Book Description
The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter.
Dissertation Abstracts International
Author:
Publisher:
ISBN:
Category : Dissertations, Academic
Languages : en
Pages : 596
Book Description
Publisher:
ISBN:
Category : Dissertations, Academic
Languages : en
Pages : 596
Book Description
British Qualifications
Author: Kogan Page
Publisher: Kogan Page Publishers
ISBN: 9780749441371
Category : Business & Economics
Languages : en
Pages : 1004
Book Description
In a single volume, the new edition of this guide gives comprehensive coverage of the developments within the fast-changing field of professional, academic and vocational qualifications. career fields, their professional and accrediting bodies, levels of membership and qualifications, and is a one-stop guide for careers advisors, students and parents. It should also enable human resource managers to verify the qualifications of potential employees.
Publisher: Kogan Page Publishers
ISBN: 9780749441371
Category : Business & Economics
Languages : en
Pages : 1004
Book Description
In a single volume, the new edition of this guide gives comprehensive coverage of the developments within the fast-changing field of professional, academic and vocational qualifications. career fields, their professional and accrediting bodies, levels of membership and qualifications, and is a one-stop guide for careers advisors, students and parents. It should also enable human resource managers to verify the qualifications of potential employees.
Small Business Online
Author: Jim Carroll
Publisher: Scarborough, Ont. : Prentice Hall Canada
ISBN: 9780139768958
Category : Fiction
Languages : en
Pages : 422
Book Description
Publisher: Scarborough, Ont. : Prentice Hall Canada
ISBN: 9780139768958
Category : Fiction
Languages : en
Pages : 422
Book Description