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Attention, predictions and expectations, and their violation: attentional control in the human brain

Attention, predictions and expectations, and their violation: attentional control in the human brain PDF Author: Simone Vossel
Publisher: Frontiers Media SA
ISBN: 2889193675
Category : Attentional control
Languages : en
Pages : 212

Book Description
In the burdened scenes of everyday life, our brains must select from among many competing inputs for perceptual synthesis - so that only the most relevant receive full attention and irrelevant (distracting) information is suppressed. At the same time, we must remain responsive to salient events outside our current focus of attention - and balancing these two processing modes is a fundamental task our brain constantly needs to solve. Both the physical saliency of a stimulus, as well as top-down predictions about imminent sensations crucially influence attentional selection and consequently the response to unexpected events. Research over recent decades has identified two separate brain networks involved in predictive top-down control and reorientation to unattended events (or oddball stimuli): the dorsal and ventral fronto-parietal attention systems of the human brain. Moreover, specific electrophysiological brain responses are known to characterize attentional orienting as well as the processing of deviant stimuli. However, many key questions are outstanding. What are the exact functional differences between these cortical attention systems? How are they lateralised in the two hemispheres? How do top-down and bottom-up signals interact to enable flexible attentional control? How does structural damage to one system affect the functionality of the other in brain damaged patients? Are there sensory-specific and supra-modal attentional systems in the brain? In addition to these questions, it is now accepted that brain responses are not only affected by the saliency of external stimuli, but also by our expectations about sensory inputs. How these two influences are balanced, and how predictions are formed in cortical networks, or generated on the basis of experience-dependent learning, are intriguing issues. In this Research Topic, we aim to collect innovative contributions that shed further light on the (cortical) mechanisms of attentional control in the human brain. In particular, we would like to encourage submissions that investigate the behavioural correlates, functional anatomy or electrophysiological markers of attentional selection and reorientation. Special emphasis will be given to studies investigating the context-sensitivity of these attentional processes in relation to prior expectations, trial history, contextual cues or physical saliency. We would like to encourage submissions employing different research methods (psychophysical recordings, neuroimaging techniques such as fMRI, MEG, EEG or ECoG, as well as neurostimulation methods such as TMS or tDCS) in healthy volunteers or neurological patients. Computational models and animal studies are also welcome. Finally, we also welcome submission of meta-analyses and reviews articles that provide new insights into, or conclusions about recent work in the field.

Attention, predictions and expectations, and their violation: attentional control in the human brain

Attention, predictions and expectations, and their violation: attentional control in the human brain PDF Author: Simone Vossel
Publisher: Frontiers Media SA
ISBN: 2889193675
Category : Attentional control
Languages : en
Pages : 212

Book Description
In the burdened scenes of everyday life, our brains must select from among many competing inputs for perceptual synthesis - so that only the most relevant receive full attention and irrelevant (distracting) information is suppressed. At the same time, we must remain responsive to salient events outside our current focus of attention - and balancing these two processing modes is a fundamental task our brain constantly needs to solve. Both the physical saliency of a stimulus, as well as top-down predictions about imminent sensations crucially influence attentional selection and consequently the response to unexpected events. Research over recent decades has identified two separate brain networks involved in predictive top-down control and reorientation to unattended events (or oddball stimuli): the dorsal and ventral fronto-parietal attention systems of the human brain. Moreover, specific electrophysiological brain responses are known to characterize attentional orienting as well as the processing of deviant stimuli. However, many key questions are outstanding. What are the exact functional differences between these cortical attention systems? How are they lateralised in the two hemispheres? How do top-down and bottom-up signals interact to enable flexible attentional control? How does structural damage to one system affect the functionality of the other in brain damaged patients? Are there sensory-specific and supra-modal attentional systems in the brain? In addition to these questions, it is now accepted that brain responses are not only affected by the saliency of external stimuli, but also by our expectations about sensory inputs. How these two influences are balanced, and how predictions are formed in cortical networks, or generated on the basis of experience-dependent learning, are intriguing issues. In this Research Topic, we aim to collect innovative contributions that shed further light on the (cortical) mechanisms of attentional control in the human brain. In particular, we would like to encourage submissions that investigate the behavioural correlates, functional anatomy or electrophysiological markers of attentional selection and reorientation. Special emphasis will be given to studies investigating the context-sensitivity of these attentional processes in relation to prior expectations, trial history, contextual cues or physical saliency. We would like to encourage submissions employing different research methods (psychophysical recordings, neuroimaging techniques such as fMRI, MEG, EEG or ECoG, as well as neurostimulation methods such as TMS or tDCS) in healthy volunteers or neurological patients. Computational models and animal studies are also welcome. Finally, we also welcome submission of meta-analyses and reviews articles that provide new insights into, or conclusions about recent work in the field.

Neuromanagement and Neuromarketing

Neuromanagement and Neuromarketing PDF Author: Vincenzo Russo
Publisher: Frontiers Media SA
ISBN: 2889748065
Category : Science
Languages : en
Pages : 172

Book Description


Advances in National Brand and Private Label Marketing

Advances in National Brand and Private Label Marketing PDF Author: Francisco J. Martínez-López
Publisher: Springer Nature
ISBN: 3030769356
Category : Business & Economics
Languages : en
Pages : 145

Book Description
This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment.

Temporal Structure of Neural Processes Coupling Sensory, Motor and Cognitive Functions of the Brain

Temporal Structure of Neural Processes Coupling Sensory, Motor and Cognitive Functions of the Brain PDF Author: Daya Shankar Gupta
Publisher: Frontiers Media SA
ISBN: 2889661504
Category : Science
Languages : en
Pages : 177

Book Description
This eBook is a collection of articles from a Frontiers Research Topic. Frontiers Research Topics are very popular trademarks of the Frontiers Journals Series: they are collections of at least ten articles, all centered on a particular subject. With their unique mix of varied contributions from Original Research to Review Articles, Frontiers Research Topics unify the most influential researchers, the latest key findings and historical advances in a hot research area! Find out more on how to host your own Frontiers Research Topic or contribute to one as an author by contacting the Frontiers Editorial Office: frontiersin.org/about/contact.