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Author: James H. Gilmore Publisher: Harvard Business Review Press ISBN: 1633690571 Category : Business & Economics Languages : en Pages : 320
Book Description
Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell—or how you sell it? If so, welcome to the club. Inundated by fakes and sophisticated counterfeits, people increasingly see the world in terms of real or fake. They would rather buy something real from someone genuine rather than something fake from some phony. When deciding to buy, consumers judge an offering's (and a company's) authenticity as much as—if not more than—price, quality, and availability. In Authenticity, James H. Gilmore and B. Joseph Pine II argue that to trounce rivals companies must grasp, manage, and excel at rendering authenticity. Through examples from a wide array of industries as well as government, nonprofit, education, and religious sectors, the authors show how to manage customers' perception of authenticity by: recognizing how businesses "fake it;" appealing to the five different genres of authenticity; charting how to be "true to self" and what you say you are; and crafting and implementing business strategies for rendering authenticity. The first to explore what authenticity really means for businesses and how companies can approach it both thoughtfully and thoroughly, this book is a must-read for any organization seeking to fulfill consumers' intensifying demand for the real deal.
Author: James H. Gilmore Publisher: Harvard Business Review Press ISBN: 1633690571 Category : Business & Economics Languages : en Pages : 320
Book Description
Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell—or how you sell it? If so, welcome to the club. Inundated by fakes and sophisticated counterfeits, people increasingly see the world in terms of real or fake. They would rather buy something real from someone genuine rather than something fake from some phony. When deciding to buy, consumers judge an offering's (and a company's) authenticity as much as—if not more than—price, quality, and availability. In Authenticity, James H. Gilmore and B. Joseph Pine II argue that to trounce rivals companies must grasp, manage, and excel at rendering authenticity. Through examples from a wide array of industries as well as government, nonprofit, education, and religious sectors, the authors show how to manage customers' perception of authenticity by: recognizing how businesses "fake it;" appealing to the five different genres of authenticity; charting how to be "true to self" and what you say you are; and crafting and implementing business strategies for rendering authenticity. The first to explore what authenticity really means for businesses and how companies can approach it both thoughtfully and thoroughly, this book is a must-read for any organization seeking to fulfill consumers' intensifying demand for the real deal.
Author: Charles Taylor Publisher: ISBN: 0674987691 Category : Civilization, Modern Languages : en Pages : 155
Book Description
Everywhere we hear talk of decline, of a world that was better once, maybe fifty years ago, maybe centuries ago, but certainly before modernity drew us along its dubious path. While some lament the slide of Western culture into relativism and nihilism and others celebrate the trend as a liberating sort of progress, Charles Taylor calls on us to face the moral and political crises of our time, and to make the most of modernity's challenges. "The great merit of Taylor's brief, non-technical, powerful book...is the vigor with which he restates the point which Hegel (and later Dewey) urged against Rousseau and Kant: that we are only individuals in so far as we are social... Being authentic, being faithful to ourselves, is being faithful to something which was produced in collaboration with a lot of other people... The core of Taylor's argument is a vigorous and entirely successful criticism of two intertwined bad ideas: that you are wonderful just because you are you, and that 'respect for difference' requires you to respect every human being, and every human culture--no matter how vicious or stupid." --Richard Rorty, London Review of Books
Author: Stephen Joseph Publisher: Piatkus ISBN: 9780349404868 Category : Self-Help Languages : en Pages : 0
Book Description
The hunger for authenticity guides us throughout our lives. People strive for joined-up living, where on the one hand what they say and do reflects what they think and feel, and on the other what they think and feel reflects who they are. Stephen Joseph has pioneered developments in research into authenticity, drawing on the solid science of positive psychology to develop what has become one of the gold-standard tests for assessing authenticity. His and others' findings reveal that when people are in relationships in which they feel accepted, understood and valued, they drop their defences. They naturally begin to examine themselves psychologically, accommodate new information and live more authentically. What's more, the latest studies reveal that it is authenticity that leads to true happiness. In Authentic, Stephen Joseph presents his fresh and inspiring perspective on the psychology of authenticity alongside practical advice and exercises for the reader. Drawing on the wisdom of existential philosophers, the insights and research of psychologists, and case studies from his own and others' clinical experiences, he shows how authenticity is the foundation of human flourishing - as well as how the ideas relate to debates about the importance of happiness.
Author: Henna Inam Publisher: iUniverse ISBN: 1491765720 Category : Self-Help Languages : en Pages : 223
Book Description
Discover how to lead with authenticity and agility in a fast-changing world! “Wired for Authenticity is the definitive guide to your journey of self-awareness. Along the way, you will meet the colorful cast of characters that inhabit and inhibit you, and you will develop the skills you need to recognize, confront, and influence outcomes. Henna Inam’s vulnerable and irreverent style will enable you to unleash your inner authentic self.” —Alex Wellen, chief product officer, CNN “In Wired for Authenticity, Henna Inam reintroduces us to our original nature and offers practices to bring that authentic person to life! When our true selves show up to work, we can better connect with our teams, colleagues, family, and friends. Even more powerful, we give those around us permission to do the same. It is contagious!” —Kathleen Ciaramello, president, National Food Service and On-Premise, Coca-Cola Refreshments Leadership today is more challenging than ever. Trends including the rapid pace of change, constant restructuring, and a 24/7, always-on work environment are creating overwhelmed employees and eroding trust in workplaces. Organizations need leaders who drive engagement, innovation, and outstanding client experiences. How can you be this type of leader? Henna Inam shares proven strategies based on neuroscience research and her work as an executive coach and speaker, with clients who are executives in Fortune 500 companies. The practical tools she shares in this book have worked for her clients and can help you • practice a new model of authenticity to be more trusted and agile and less overwhelmed; • experience greater success and fulfillment in your leadership, workplace, and life; • engage and innfluence clients, peers, and bosses more powerfully; and • lead team members with more inspiration and ease.
Author: Melinda Selmys Publisher: Our Sunday Visitor ISBN: 1612781772 Category : Social Science Languages : en Pages : 162
Book Description
Real glimpses into the hearts and lives of other people are rare... Columnist and author Melinda Selmys gives readers an unusual opportunity to explore the topic of homosexuality and the Catholic Faith from a fresh, sincere perspective. Her intensely personal reflections help clarify the misconceptions that have hindered meaningful dialogue between Catholics and homosexuals. Transcending stereotypes and avoiding pat sentiments, she speaks directly to every Christian who has experienced same-sex attraction or knows someone who has. In addition to her personal story of exchanging secular lesbianism for Catholicism and resolving her own inner conflicts, the author presents an enlightening analysis of history, social theory, and media influence on the subject of homosexuality. She refutes much of the clumsy theorizing and "junk science" common to both sides of the debate, effectively bridging gaps between perception and reality. Selmys addresses the complexities surrounding sexual identity with pronounced compassion, adding a practical discussion of the Theology of the Body to complete the circle from a Catholic perspective. This groundbreaking book expertly walks the fine line between divisiveness and platitudes -- a must-read for everyone who has ever felt ambiguous about the Church's stance on homosexuality.
Author: David Posen MD Publisher: House of Anansi ISBN: 1487002785 Category : Self-Help Languages : en Pages : 190
Book Description
From Dr. David Posen, the bestselling author of Is Work Killing You? and The Little Book of Stress Relief, comes a book about listening to your body, understanding your mind, and making better choices in your life. For over thirty years, Dr. David Posen has counselled patients suffering from severe stress, anxiety, and depression. Over that time, he noticed a pattern. As our lives have become faster and increasingly fragmented, many of us have become disconnected from our true selves. Using a holistic approach that combines elements of physiology, psychology, and philosophy, Authenticity teaches readers to acknowledge and accept their true selves in order to make better and more informed life choices. Drawing on real-life examples from his experience in stress management, Dr. Posen has identified five common sources of conflict: personality traits, time and speed, sleep, values, and passions. For each of these areas, the solution is surprisingly simple. We must learn to live in a way that is authentic and true to our unique selves; we must live in harmony with who we truly are.
Author: Mark Toft Publisher: Bloomsbury Publishing USA ISBN: 1440873216 Category : Business & Economics Languages : en Pages : 211
Book Description
Brands are alienating customers by telling the wrong story and championing a false purpose. Your business can avoid the same fate, attract loyal customers, and out-narrate the competition by embracing authenticity. Equal parts provocation and exhortation, the insights of Authenticity apply to business, marketing, and life in general. Too many companies depend on marketing tactics that don't match the needs and concerns of their customers or embrace messaging and causes that don't connect. Authenticity is an anti-gimmick business book. It prescribes clear strategies that enable companies to communicate in a more genuine, emotional way. Authors Mark Toft, Jay Sunny, and Rich Taylor provide a series of approaches to help embrace and communicate the purpose of your brand with effectiveness. Whether you're a business executive who wants to be more persuasive or an advertising professional looking to grow your brand, this book combines the authors' successful experiences at top agencies into practical advice that can work for anyone in any business. Readers will learn the importance of purpose and conflict in marketing activities, how to approach advertising with clarity and passion, and how to plan content while avoiding the false allure of aspirational advertising and insincere corporate social responsibility. Inauthentic messaging can often spell failure for a business, but the company that tells a genuine, compelling story to its clients is the one that succeeds.
Author: Ritu Bhasin Publisher: ISBN: 9781775016205 Category : Authenticity (Philosophy) Languages : en Pages : 193
Book Description
In a society that pushes conformity, how can you be courageously authentic despite fear of judgment? Award-winning leadership and diversity expert Ritu Bhasin gives you the tools to make this happen. This is more than a call to "be yourself"-it's a rally to disrupt the status quo, bring your differences to the light, and help others do the same.
Author: Clare Pooley Publisher: Penguin ISBN: 198487862X Category : Fiction Languages : en Pages : 351
Book Description
A New York Times bestseller A WASHINGTON POST “FEEL-GOOD BOOK guaranteed to lift your spirits” “A warm, charming tale about the rewards of revealing oneself, warts and all.” —People The story of a solitary green notebook that brings together six strangers and leads to unexpected friendship, and even love Clare Pooley's next book, Iona Iverson's Rules for Commuting, is forthcoming Julian Jessop, an eccentric, lonely artist and septuagenarian believes that most people aren't really honest with each other. But what if they were? And so he writes—in a plain, green journal—the truth about his own life and leaves it in his local café. It's run by the incredibly tidy and efficient Monica, who furtively adds her own entry and leaves the book in the wine bar across the street. Before long, the others who find the green notebook add the truths about their own deepest selves—and soon find each other In Real Life at Monica's Café. The Authenticity Project's cast of characters—including Hazard, the charming addict who makes a vow to get sober; Alice, the fabulous mommy Instagrammer whose real life is a lot less perfect than it looks online; and their other new friends—is by turns quirky and funny, heartbreakingly sad and painfully true-to-life. It's a story about being brave and putting your real self forward—and finding out that it's not as scary as it seems. In fact, it looks a lot like happiness. The Authenticity Project is just the tonic for our times that readers are clamoring for—and one they will take to their hearts and read with unabashed pleasure.
Author: Thomas Fillitz Publisher: Berghahn Books ISBN: 0857454978 Category : Social Science Languages : en Pages : 258
Book Description
The longing for authenticity, on an individual or collective level, connects the search for external expressions to internal orientations. What is largely referred to as production of authenticity is a reformulation of cultural values and norms within the ongoing process of modernity, impacted by globalization and contemporary transnational cultural flows. This collection interrogates the notion of authenticity from an anthropological point of view and considers authenticity in terms of how meaning is produced in and through discourses about authenticity. Incorporating case studies from four continents, the topics reach from art and colonialism to exoticism-primitivism, film, ritual and wilderness. Some contributors emphasise the dichotomy between the academic use of the term and the one deployed in public spaces and political projects. All, however, consider authenticity as something that can only be understood ethnographically, and not as a simple characteristic or category used to distinguish some behaviors, experiences or material things from other less authentic versions.
Author: James H. Gilmore
Author: James H. Gilmore
Author: Charles Taylor
Author: Stephen Joseph
Author: Henna Inam
Author: Melinda Selmys
Author: David Posen MD
Author: Mark Toft
Author: Ritu Bhasin
Author: Clare Pooley
Author: Thomas Fillitz