Author: Sophie Williamson-Stothert Publisher: The Crowood Press ISBN: 1785001442 Category : Transportation Languages : en Pages : 286
Book Description
The R-Series BMW MINI had a lot to live up to. Launched in 2001, it was riding in the wake of the classic 1959-2000 Mini. At the time, BMW were going to have to create something as special and innovative as its longstanding predecessor in order to silence the naysayers. And they did. Since its launch in 2001, BMW's modern MINI has become the pinnacle of small yet funky family cars in the premium small (and sometimes not so mall) car segment. Now in its third generation, having unveiled the new F-Series in 2014, BMW MINI offers 3- and 5-door hatchback models and convertibles, the estate Clubman, the five-door Countryman, the Coupe, the Roadster and the three-door crossover Paceman. MINI enthusiast and motoring journalist Sophie Williamson-Stothert explores the journey from 1959 to the present day, covering design and development of the new MINI, launch and reception by the press, its many model variations and special editions, and an owner's and buyer's guide. Superbly illustrated with 170 colour photographs.
Author: Johannes-Cornelius Adari Publisher: diplom.de ISBN: 3832481915 Category : Business & Economics Languages : en Pages : 84
Book Description
Inhaltsangabe:Abstract: The story of the automobile manufacturer production can not be told without the story of Henry Ford, who was one of the pioneers constructing his first horseless carriage in 1896. He incorporated the Ford Motor Company in 1903, proclaiming I will build a car for the great multitude . As predicted he did so in 1908 offering a Model T for $ 950. This model heralds the beginning of the motor age. The car evolved from a former luxury item for the well-to-do to essential transportation for the ordinary man. Ford also revolutionized automobile manufacturing, in 1914 the Ford plant used innovation production techniques and was able to turn out a complete chassis every 95 minutes. That was a revolution in the automobile manufacturing at the time, because the former production time took about 730 minutes to turn out a complete chassis! Ford achieved that fast production time by using a constantly moving assembly line, subdivision of labor, careful coordination of operations and he began to pay nearly double the wages offered by their competitors. His innovations made him an international celebrity in the industrial revolution and he was one of the first who thought about effective organization to achieve a higher productivity. Ford s methods that changed the automobile production were perhaps not mainly the introduction of the assembly line, his goal was also to constantly standardizing the use of craftsmen. That firstly resulted in a high product variety despite in fact that they had been made using the same drawing. Secondly a lot of time was spent in fitting the parts together. These facts influenced major loss in productivity and under such circumstances a real mass-production was not possible. But by standardizing components and developing work routines was the first scope for an assembly line approach. The target of our case study is to present and analyze the changes in companies organizations, applied to the example of BMW. The opening part will summarize the history of the working and organizing techniques in general. The middle part will focus on the changes in production organization in the automotive industry, followed by the last part analyzing new strategies in Sales & Marketing regarding the rebirth of MINI by the BMW Group. Zusammenfassung: Die vorliegende englischsprachige Projektarbeit behandelt das Thema effektive Reorganisation in Produktion, Vertrieb und Marketing in der Automobilindustrie am [...]
Author: Patrick C. Paternie Publisher: ISBN: 9781610590785 Category : Languages : en Pages : 100
Book Description
Witness the revival of the immortal Mini Cooper! This miracle of compact packaging and innovative engineering design has been updated as a modern car with hip new styling and a legitimate pedigree. Explore the development of the Mini Cooper and learn how BMW paid homage to its ideal while creating a sophisticated, exciting and practical new car for the ages.
Author: Martyn Collins Publisher: Veloce Publishing Ltd ISBN: 1845844084 Category : Transportation Languages : en Pages : 66
Book Description
With so many different models and specifications to navigate, this book will help you get the Mini you want at the right price. Featuring over a hundred color images, plus details of problems to keep an eye out for, it is an essential aid for the discerning buyer, providing insight into market and value data and predicting future collectable models. Owning a Mini can be a very sociable experience, and this book gives details of back-up and support organizations for BMW’s British-built baby.
Author: Giles Chapman Publisher: Motorbooks ISBN: 0760364001 Category : Transportation Languages : en Pages : 179
Book Description
Mini celebrates 60 amazing years of this iconic car, from its revolutionary introduction to the popularity of its new-generation models. The first two-door Mini, introduced in 1959 and built until 2000, revolutionized automotive design with its innovative front-wheel-drive layout that made the car appear bigger on the inside than the outside. In 1999, the Mini was voted the second most influential car of the 20th century, behind the Ford Model T. Designed for British Motor Corporation (BMC) by Sir Alec Issigonis and manufactured in England, Australia, Spain, Belgium, Chile, Italy, Portugal, South Africa, Uruguay, Venezuela, and Yugoslavia, the Mini was as successful in competition as it was on the street, winning the Monte Carlo Rally four times from 1964 through 1967. Originally built by BMC, the Mini’s later parent company, Rover, was acquired by BMW in 1994. In 2000, BMW sold most of the Rover Group but retained the Mini brand. The last and 5,387,862nd original Mini rolled off the production line in October 2000. In July 2001, BMW launched production of the new-generation of Mini which was soon joined by Countryman, Clubman, convertible, Cooper Works, and numerous special editions. Nearly 20 years later, the new Minis remain as popular as the original from 1959.
Author: Publisher: ISBN: 9781610596572 Category : Design Languages : en Pages : 212
Book Description
Contains fifty design projects, providing a behind-the-scenes look that uncovers the design process used to produce the award winning end results. Each project in this work provides text describing the designer's insights and inspirations, as well as the evolution of the illustrated project. It contains working drawings, sketches, and more.
Author: Tony Lewin Publisher: Motorbooks International ISBN: 0760373779 Category : Technology & Engineering Languages : en Pages : 245
Book Description
The BMW Century details more than one hundred years of BMW from its historic aviation roots to today’s trend-setting cars and motorcycles.
Author: Micael Dahlen Publisher: John Wiley & Sons ISBN: 0470319925 Category : Business & Economics Languages : en Pages : 613
Book Description
Marketing Communications: A Brand Narrative Approach is a mainstream, student-driven text which gives prominence to the driving force of all Marketing Communications: the imperative of Branding. The book aims to engage students in an entertaining, informative way, setting the conceptual mechanics of Marketing Communications in a contemporary, dynamic context. It includes key current trends such as: Brand narrative approach - Cases such as Dove, Harley-Davidson, Nike and World of War Craft feature real-life, salient examples which are engaging for students and reflect the growth of co-authored brand ‘stories’ to help build and maintain brands by customer engagement through meaningful dialogues. Media neutral/multi-media approach - This text has a sound exploration of online and offline synergy combining one-message delivery and multi-media exposures, through examples of companies and political campaigns using ‘non-traditional’ media to reach groups not locking into ‘normal channels’. This brand new text features an impressive mixture of real-life brand case studies underpinned with recent academic research and market place dynamics. The format is structured into three sections covering analysis, planning and implementation and control of Marketing Communications. Using full colour examples of brands, and student-friendly diagrams, the book acknowledges that the modern student learns visually as well as through text. ***COMPANION WEBSITE - www.marketing-comms.com ***
Author: Tony Lewin Publisher: Motorbooks International ISBN: 0760350175 Category : Technology & Engineering Languages : en Pages : 243
Book Description
The BMW Century profiles one hundred years of BMW car and motorcycle manufacturing a decade at a time with gorgeous photos and detailed text.
Author: Sophie Williamson-Stothert
Author: James Taylor
Author: Johannes-Cornelius Adari
Author: Patrick C. Paternie
Author: Martyn Collins
Author: Giles Chapman
Author: 
Author: Tony Lewin
Author: Micael Dahlen
Author: Tony Lewin