Author: Michael Port Publisher: John Wiley & Sons ISBN: 1118611357 Category : Business & Economics Languages : en Pages : 480
Book Description
A visual way to easily access the strategies and tactics in Book Yourself Solid Learning new concepts is easier when you can see the solution. Book Yourself Solid Illustrated, a remarkable, one-of-a-kind work of art, transforms the Book Yourself Solid system into a more compelling and easy-to-consume playbook for any business owner. You won't find business school graphs or mind maps. Instead, you'll find compelling, visual stories that reinvent old and tired business concepts, making Book Yourself Solid Illustrated a fun and playful book that you will revisit year after year as you get more clients than you can handle. There isn't a business book on the market that can show you how to apply the strategies, techniques, and skills necessary to generate new leads, add more clients, and increase profits through visuals. Previously you could only read or listen to advice, now you can see it and get it faster. This illustrated version is organized into four modules: your foundation, building trust and credibility, simple selling and perfect pricing, and the Book Yourself Solid 6 core self-promotion strategies. Reengineering the book with visual strategist, Jocelyn Wallace, has given author Michael Port new ways of explaining and expanding his gold-standard material. Author Michael Port has been called a "marketing guru" by the Wall Street Journal and "an uncommonly honest author" by The Boston Globe, and wrote Book Yourself Solid (in it's 2nd edition), Beyond Booked Solid,The Contrarian Effect which was selected as a 2008 top ten business book by Amazon.com and the 2008 #1 sales book of the year by 1-800-CEO-READ, and The New York Times Bestseller, The Think Big Manifesto. Author is one of the most popular business coaches in the world and headlines events all over the world. Master the techniques in Book Yourself Solid Illustrated, and take your service business to the next level today. For the first time ever you can have the Book Yourself Solid Mobile app. Install it on any device and the Book Yourself Solid System comes to life. Do all of 49 exercises from the new book on any device, including your desktop computer. This thing rocks.
Author: Publisher: ISBN: 9781610596787 Category : Business & Economics Languages : en Pages : 244
Book Description
You love advertising, so much so that you're thinking about starting a career in it. But aside from creative directors who think up the ideas for ads, who does what at an ad agency? Idea Industry: How to Crack the Advertising Career Codes is the first book that breaks it all down and explains what everyone does, which job might be the right fit for you and how you can get that job. We cover the major areas in six straightforward chapters-creative, production, account management, account planning, media and digital media. Through interviews with people working at the best agencies and first person accounts, this book explains what you can expect and what you'll need to know before you even start looking for that dream job. With four-color photos throughout, Idea Industry promises to be the best career guide for anyone interested in the advertising industry.
Author: Michael Port Publisher: John Wiley & Sons ISBN: 0470473940 Category : Business & Economics Languages : en Pages : 117
Book Description
Think Bigger. About Who You Are. And What You Offer the World. Stand for something before someone stands on you. Revolt against the play-it-safe, don't disturb the peace, cynical and silenced society that, more often than not, buries big thoughts. Michael Port, bestselling author and creator of ThinkBigRevolution.com, knows it's not always easy to think big. But big thinking must happen now; today, tomorrow, and forevermore. At this very moment, you are the change you want to see in the world should you choose to accept personal responsibility. Devour every word of The Think Big Manifesto. It is the handbook to your personal revolution. You are more than you know. And you can do more with less than you think... Unhook from the guru track Learn how to be comfortable with discomfort Join people doing powerful things Be one of the big thinkers that others rave about This book, and life, is not a conceptual, theoretical experiment in how to do big things. No, this is just what you need if you're on, or want to be on, the path to doing big things and are willing to invest in your future. Join or incite a worldwide revolution that inspires others to follow. All it takes is one big thought and the revolution is unleashed. One thought, one person at a time, quickly followed by another soon big thinking becomes the norm. Your big thoughts enable you to achieve greatness, be remarkable, and create a better world. Are you a member of the Think Big Revolution? If so, this is your Manifesto.
Author: David McRaney Publisher: Penguin ISBN: 1101621788 Category : Self-Help Languages : en Pages : 288
Book Description
The author of the bestselling You Are Not So Smart shares more discoveries about self-delusion and irrational thinking, and gives readers a fighting chance at outsmarting their not-so-smart brains David McRaney’s first book, You Are Not So Smart, evolved from his wildly popular blog of the same name. A mix of popular psychology and trivia, McRaney’s insights have struck a chord with thousands, and his blog--and now podcasts and videos--have become an Internet phenomenon. Like You Are Not So Smart, You Are Now Less Dumb is grounded in the idea that we all believe ourselves to be objective observers of reality--except we’re not. But that’s okay, because our delusions keep us sane. Expanding on this premise, McRaney provides eye-opening analyses of fifteen more ways we fool ourselves every day, including: The Misattribution of Arousal (Environmental factors have a greater affect on our emotional arousal than the person right in front of us) Sunk Cost Fallacy (We will engage in something we don’t enjoy just to make the time or money already invested “worth it”) Deindividuation (Despite our best intentions, we practically disappear when subsumed by a mob mentality) McRaney also reveals the true price of happiness, why Benjamin Franklin was such a badass, and how to avoid falling for our own lies. This smart and highly entertaining book will be wowing readers for years to come.
Author: Susan Benjamin Publisher: Sourcebooks, Inc. ISBN: 1402234309 Category : Business & Economics Languages : en Pages : 264
Book Description
Without a doubt, developing high-impact marketing strategies is one of the toughest challenges for small and medium businesses. The world of marketing is in the midst of a revolution, generating great new opportunities for entrepreneurs in Internet, street and stealth marketing. Instant Marketing for Almost Free presents tactics designed to deliver effective marketing quickly and at a low cost: Reaching out to Internet "communities" "Street" and other nontraditional advertisements Email marketing that's not spam And hundreds of other methods Instant Marketing for Almost Free is a totally up-to-the-minute approach to marketing that will see businesses increasing their profits while reducing their marketing headaches.
Author: Colm Boyd Publisher: Uitgeverij Luster ISBN: 9789460582486 Category : Music Languages : en Pages : 300
Book Description
They say that whatever you're going through in life, Aretha has probably recorded a song about it. Well, it's not just Aretha. Just been dumped? Roy Orbison has the song to get you through. Furious about the state of the world? Patti Smith knows how you feel. 'The Illustrated Book of Songs' is a collection of lists about the music that makes up the soundtrack to our lives, featuring hundreds of songs, old and new, famous and not-so-famous. With intriguing trivia, idle musings and cool illustrations of your favourite performers and songs. Illustrations: Patricia Ghijsens-Ezcurdia.
Author: Ken Burtenshaw Publisher: Bloomsbury Publishing ISBN: 2940447187 Category : Design Languages : en Pages : 184
Book Description
The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising. Burtenshaw, Mahon and Barfoot explore the role of the creative team (comprising art director and copywriter) and examine the ways in which these teams generate ideas and the techniques they utilize. This second edition reflects the changes that have taken place within the advertising industry over recent years and, in particular, the growth of digital media and integrated advertising campaigns. Interviews with leading practitioners, exercises and checklists combine to provide an up-to-date overview of the industry, and to encourage a practical application of the creative ideas explored within the book.
Author: Todd Parr Publisher: Little, Brown Books for Young Readers ISBN: 031653398X Category : Juvenile Fiction Languages : en Pages : 32
Book Description
Beloved and New York Times bestselling author Todd Parr uses his signature blend of playfulness and sensitivity to explore the value and joy in being kind to others. With his trademark bright colors and bold lines, Todd Parr takes on a topic more important than ever: being kind to each other. This idea is both a perfect fit for Todd's cheerful, child-friendly positivity and incredibly close to Todd's own heart. No matter what other people choose to do, you can always choose to be kind -- and what a wonderful thing to be! Today's parents and teachers are looking for ways to instill empathy and kindness in children at a young age -- this book is the perfect introduction to a timely and timeless topic.
Author: Martin Salisbury Publisher: Bloomsbury Publishing ISBN: 1912217570 Category : Art Languages : en Pages : 10
Book Description
Learn how to create effective illustrations to match children's stories for different age groups.The art of illustration for children has a long and rich tradition, and for generations has been loved by countless readers. Illustrating Children's Books shows you how to create beautiful artwork for children, examines the approaches taken by advanced-level students and leading artists and describes how their ideas evolve from start to finish through step-by-step sketches.- Identify the techniques used by successful children's illustrators and get advice on how to tackle fantasy, fairy tale, realism and nature drawings- Learn tips on working in a wide variety of media and receive professional advice on illustrating for different age groups and types of publication- Discover how to interpret and enrich the text, build consistent character identities, and create vibrant settings that will stir readers' imaginations- Find out how to create storyboards and layouts, work to brief, and present your work professionally- Explore specific examples such as picture books for little ones, storybooks for older children and educational books, with the final chapters devoted to design and typography and the business of getting published
Author: Ali Almossawi Publisher: The Experiment, LLC ISBN: 1615192263 Category : Philosophy Languages : en Pages : 66
Book Description
“This short book makes you smarter than 99% of the population. . . . The concepts within it will increase your company’s ‘organizational intelligence.’. . . It’s more than just a must-read, it’s a ‘have-to-read-or-you’re-fired’ book.”—Geoffrey James, INC.com From the author of An Illustrated Book of Loaded Language, here’s the antidote to fuzzy thinking, with furry animals! Have you read (or stumbled into) one too many irrational online debates? Ali Almossawi certainly had, so he wrote An Illustrated Book of Bad Arguments! This handy guide is here to bring the internet age a much-needed dose of old-school logic (really old-school, a la Aristotle). Here are cogent explanations of the straw man fallacy, the slippery slope argument, the ad hominem attack, and other common attempts at reasoning that actually fall short—plus a beautifully drawn menagerie of animals who (adorably) commit every logical faux pas. Rabbit thinks a strange light in the sky must be a UFO because no one can prove otherwise (the appeal to ignorance). And Lion doesn’t believe that gas emissions harm the planet because, if that were true, he wouldn’t like the result (the argument from consequences). Once you learn to recognize these abuses of reason, they start to crop up everywhere from congressional debate to YouTube comments—which makes this geek-chic book a must for anyone in the habit of holding opinions.
Author: Michael Port
Author: 
Author: Michael Port
Author: David McRaney
Author: Susan Benjamin
Author: Colm Boyd
Author: Ken Burtenshaw
Author: Todd Parr
Author: Martin Salisbury
Author: Ali Almossawi