Author: Richard Hall
Publisher: Pearson UK
ISBN: 027376957X
Category : Business & Economics
Languages : en
Pages : 220

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Book Description
Marketing has never been so important because business has never been so competitive.Brilliant Marketingshows you how you can devise and execute winning marketing strategies. With practical advice from start to finish, this updated new edition gives you the lowdown on what works and shows you how to carry out the most alluring marketing campaigns around, so you can attract, engage and retain customers. Brilliant outcomes: · Understand the ideas, actions, campaigns that make a real difference. · Get a complete marketing skill-set to seduce and inspire. · Be a master of strategy – from thinking to planning to execution.

Author: Ian Linton
Publisher: Pearson UK
ISBN: 0273756311
Category : Business & Economics
Languages : en
Pages : 180

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Book Description
Provides a practical and project-based approach so you can put marketing plans into action quickly and effectively. Following a brief overview of the planning process, each chapter provides a self-contained guide to planning a specific marketing task, the range of plans included cover the most common challenges facing marketing teams in both consumer and business-to-business sectors. Includes templates and worked up marketing plans and is rigorous and thorough – equipping you with plans that really work.

Author: Richard Hall
Publisher: Pearson UK
ISBN: 1292084588
Category : Business & Economics
Languages : en
Pages : 259

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Book Description
Brilliant Marketing gives you the skills, examples, attitudes and techniques that you will need to plan and carry out the most outstanding and alluring campaigns. It also contains specific advice for new start-ups and small businesses where brilliant marketing can catapult you to success.

Author: Aline Santos
Publisher: Human After All Limited
ISBN:
Category : Business & Economics
Languages : en
Pages : 268

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Book Description
Facebook's EMEA Client Council is made up of leaders from some of the most influential brands and agencies across Europe, the Middle East and Africa. The goal of the council has been to create a forum where the best minds in business can come together to share ideas and develop best practices. Build Brilliant Brands is the first attempt to capture their ideas, insights and opinions. It features 22 essays — 18 penned by council members, four by guest contributors — split across three distinct chapters: what hasn't changed in marketing, what's changing, and what needs to change. And though the essays cover a wide range of topics, each is designed to inspire and inform those who are in the business of building brilliant brands.

Author: Alex Blyth
Publisher: Pearson Education India
ISBN: 9780273737452
Category : Electronic commerce
Languages : en
Pages : 180

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Book Description
Brilliant Online Marketing covers every aspect of online marketing from website design right through to cutting-edge techniques from the online lead generation. Free from 'technobabble' and jargon it will appeal to anyone who wants to learn how to make the most of this fast-moving and exciting marketing channel. This book will show you how to use email, blogging, social networking and online media to reach your customers. Focussed on actions that produce results, online support is also available through author's website www.alex-blyth.co.uk

Author: Richard Hall
Publisher: Financial Times/Prentice Hall
ISBN: 9780273721239
Category : Başarı, Psikolojik açıdan
Languages : en
Pages : 0

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Book Description
From planning and managing, to being creative, 'Brilliant Marketing' reveals everything you need to do to succeed.- Provides the tools and motivation to deal with change and to go out and be described as a brilliant marketer.- Extremely practical, your marketing skills will improve after reading every page.- Answers key questions like, 'What is a Brand', 'What is Marketing', 'How is Marketing Changing', 'What is Good Marketing' and 'What is Bad Marketing'- Shows how to write and manage a marketing plan. Marketing. Everyone knows it's really hard to do well and marketers have never been under so much pressure. More questions are being asked about value and effectiveness than ever before. We live in a world of turbulence and flux. This book gives you the tools and the motivation to deal with this change and to go out and be described as a 'Brilliant Marketer'.

Author: Marne Davis Kellogg
Publisher: Macmillan
ISBN: 9780312991432
Category : Fiction
Languages : en
Pages : 354

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Book Description
Set in the art world of London, "Brilliant" is a novel of taut suspense and masterful revenge. "Kellogg's sophisticated and lavishly fun tale of greed and daring in the high-stakes auction house world presents a full-figured, tough, and atypical heroine readers will cheer for."--"Booklist." Martin's Press.

Author: Jay Baer
Publisher: Penguin
ISBN: 1101633883
Category : Business & Economics
Languages : en
Pages : 242

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Book Description
The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clut­ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.

Author: Nick Smith
Publisher: Teach Yourself
ISBN: 1471800415
Category : Business & Economics
Languages : en
Pages : 128

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Book Description
Digital Marketing In A Week is a simple and straightforward guide to brilliant digital marketing, giving you everything you need to know in just seven short chapters. From social marketing and search engine optimization, to 'paid' advertising, mobile marketing and creating the perfect website for driving sales, you'll discover the perfect toolkit to drive your successful digital marketing. This book introduces you to the main themes and ideas of digital marketing, giving you a knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to read it in a week or in a single sitting, NLP In A Week is your fastest route to success: - Sunday: Building the ultimate sales website - Monday: SEO: The backbone of any digital marketing strategy - Tuesday: Social media marketing madness - Wednesday: Pay per click (PPC) simplified and explained - Thursday: Mobile optimization and getting mobile users - Friday: Email marketing - why you should do it no matter what - Saturday: Other marketing tricks and tips in the modern world ABOUT THE SERIES In A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.

Author: Richard Hall
Publisher:
ISBN: 9781292081069
Category : Marketing
Languages : en
Pages : 0

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Book Description
Brilliant Marketing gives you the skills, examples, attitudes and techniques that you will need to plan and carry out the most outstanding and alluring campaigns. It also contains specific advice for new start-ups and small businesses where brilliant marketing can catapult you to success.