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Author: Michael John Burton Publisher: Rowman & Littlefield ISBN: 9780742501416 Category : Political Science Languages : en Pages : 200
Book Description
The pressures of contemporary electioneering force political professionals into "campaign mode"--a state of mind that merges a visceral drive to win elections with a deep-seated habit of strategic thinking. Wise political professionals know the basic rules of electoral strategy and how to read the political terrain. Campaign Mode examines the strategic histories of five successful congressional candidates--Ohio's Ted Strickland, Georgia's Bob Barr, California's Loretta Sanchez, Tennessee's Harold Ford, Jr., and Pennsylvania's Rick Santorum. The authors--both of whom have advised major political figures--combine original interviews, survey data, historical investigation, and first-hand observation of the candidates to reveal the inner workings of electoral politics. They demonstrate that campaigns do matter and show readers how to think like political professionals.
Author: Michael John Burton Publisher: Rowman & Littlefield ISBN: 9780742501416 Category : Political Science Languages : en Pages : 200
Book Description
The pressures of contemporary electioneering force political professionals into "campaign mode"--a state of mind that merges a visceral drive to win elections with a deep-seated habit of strategic thinking. Wise political professionals know the basic rules of electoral strategy and how to read the political terrain. Campaign Mode examines the strategic histories of five successful congressional candidates--Ohio's Ted Strickland, Georgia's Bob Barr, California's Loretta Sanchez, Tennessee's Harold Ford, Jr., and Pennsylvania's Rick Santorum. The authors--both of whom have advised major political figures--combine original interviews, survey data, historical investigation, and first-hand observation of the candidates to reveal the inner workings of electoral politics. They demonstrate that campaigns do matter and show readers how to think like political professionals.
Author: Norman J. Ornstein Publisher: American Enterprise Institute ISBN: 9780844741345 Category : Political Science Languages : en Pages : 268
Book Description
Eminent political scientists weigh the benefits and the costs of this state of permanent campaign and describe the kind of political system likely to emerge within it.
Author: Michael J. Burton Publisher: Bloomsbury Publishing USA ISBN: Category : Political Science Languages : en Pages : 344
Book Description
The go-to source on campaign management for nearly two decades is now updated to cover the latest in contemporary campaign expertise from general strategy to voter contact to the future of political campaigns. Political campaigning reinvents itself at a furious pace. This highly respected text recounts the evolution of modern campaign management and shares strategies and tactics common to American elections. Informed by the practical political experience of three scholarly authors, the book weaves important academic perspectives with insights garnered from close observation of electoral practice. The fifth edition lays out the foundations of modern campaign management, going on to explore critical steps in running a "new style" campaign. Using fresh stories and recent research, the book follows American electioneering from the planning stages through Election Day and concludes with a view to the future of political campaigning. Critical updates examine the Tea Party movement, new political technologies, advances (and challenges) in opinion polling and field experimentation, and increasing polarization within the American electorate. New material includes an exploration of the Super PACs and non-candidate campaigns that are changing the strategic context of American elections.
Author: Michael J. Worth Publisher: Rowman & Littlefield Publishers ISBN: 160709651X Category : Education Languages : en Pages : 202
Book Description
The ability to lead a campaign is essential to success for today's college or university president. And campaign experience at some level is generally now a prerequisite credential for presidential candidates, as well as deans and other academic leaders, on both public and private campuses. This book discusses fundamental campaign principles, but is not intended as a how-to guide. Rather, its emphasis is on the strategic decisions that a campaign requires and on campaign leadership. It will be of interest to trustees, advancement professionals, and others concerned with the future of colleges and universities. But, consistent with its sponsorship by the American Council on Education, it emphasizes the campaign leadership of presidents.
Author: United States. Congress. House. Committee on House Administration. Subcommittee on Elections Publisher: ISBN: Category : Campaign funds Languages : en Pages : 984
Author: John F. Kennedy School of Government. Institute of Politics Publisher: Rowman & Littlefield ISBN: 9780742570474 Category : Political Science Languages : en Pages : 256
Book Description
Fundamentals of Codes, Graphs, and Iterative Decoding contains need-to-know information for both professionals and academicians working in the field of communications. Fifty years of learning how to design good codes can now be reduced to a single sentence: Good codes have a high degree of local connectivity, but must have simple structural descriptions to facilitate iterative decoding. Fundamentals of Codes, Graphs, and Iterative Decoding is an explanation of how to introduce local connectivity, and how to exploit simple structural descriptions. Chapter 1 provides an overview of Shannon theory and the basic tools of complexity theory, communication theory, and bounds on code construction. Chapters 2 - 4 provide an overview of "classical" error control coding, with an introduction to abstract algebra, and block and convolutional codes. Chapters 5 - 9 then proceed to systematically develop the key research results of the 1990s and early 2000s with an introduction to graph theory, followed by chapters on algorithms on graphs, turbo error control, low density parity check codes, and low density generator codes. Fundamentals of Codes, Graphs, and Iterative Decoding is intended as a synthesis of recent research results with a recognition of where these results fit into the bigger picture of error control coding. Containing hundreds of theorems, proofs, and definitions, Fundamentals of Codes, Graphs, and Iterative Decoding is suitable for a graduate-level course in communications, as well as for a professional reference.
Author: David Andrew Schultz Publisher: Peter Lang ISBN: 9780820468310 Category : Language Arts & Disciplines Languages : en Pages : 348
Book Description
Political scientists investigate the impact that political advertisements have on political campaigns and elections. They use case studies, interviews, and analysis of specific campaigns and ads--mostly in the US but also in Canada--to explain how ads are constructed, why some work and some fail, and the factors about political ads that allow them
Author: Julia I. Walker Publisher: John Wiley & Sons ISBN: 0470500387 Category : Business & Economics Languages : en Pages : 269
Book Description
Take your fundraising campaign from stuck to sensational Things have suddenly gotten a lot tougher in the fundraising business. Nonprofits have begun searching for new ways to make budgets stretch further, to do more with less, and to maximize their return on investment. Part of the AFP / Wiley Fund Development Series, Jump-Starting the Stalled Fundraising Campaign will help your nonprofit develop a strategic approach to fundraising in the weak economy, with advice on knowing if your campaign is in trouble, what short-term steps you can take to stem your losses, and how to avoid the Top 10 campaign mistakes. Concise and practical, Jump-Starting the Stalled Fundraising Campaign discusses: Fundraising in a challenging economic environment Knowing how to identify opportunities How to re-engage board, staff, and volunteers Prospect identification, cultivation, and solicitation Communicating more effectively to attract additional support Building on opportunities for change across the organization Stuck? Jump-start your campaign today with Julia Walker’s step-by-step guidance, practical tools, and clear strategies for getting your nonprofit’s campaign back on the road to success.
Author: James Mahoney Publisher: Taylor & Francis ISBN: 1000983897 Category : Political Science Languages : en Pages : 169
Book Description
This book presents a new approach to the analysis of Australian federal election campaigns, approaching them from a professional communication perspective. It stress-tests the campaigns of the major parties against the requirements of effective strategic communication planning and implementation parameters used in professional practice. Research undertaken during the 2022 election period analyses campaign issues, whether communication tools were appropriate, and whether strategic directions led to real outcomes by delivering votes to the parties. Applying the Hallahan model for the first time in an Australian election study, the book offers rare insights into a political culture that employs compulsory voting. It will be of interest to scholars and students of Australian politics, public relations, and communication studies.
Author: Michael John Burton
Author: Michael John Burton
Author: Norman J. Ornstein
Author: Michael J. Burton
Author: Michael J. Worth
Author: United States. Congress. House. Committee on House Administration. Subcommittee on Elections
Author: John F. Kennedy School of Government. Institute of Politics
Author: David Andrew Schultz
Author: Julia I. Walker
Author: James Mahoney
Author: BradyGames