Strategic Communication and the 2022 Australian Federal Election Campaign PDF Download

Author: James Mahoney (Professor of professional communication)
Publisher:
ISBN: 9781032459608
Category : Australia
Languages : en
Pages : 0

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Book Description
"This book presents a new approach to the analysis of Australian federal election campaigns, approaching them from a professional communication perspective. It stress-tests the campaigns of the major parties against the requirements of effective strategic communication planning and implementation parameters used in professional practice. Research undertaken during the 2022 election period analyses campaign issues, whether communication tools were appropriate, and whether strategic directions led to real outcomes by delivering votes to the parties. Applying the Hallahan model for the first time in an Australian election study, the book offers rare insights into a political culture that employs compulsory voting. It will be of interest to scholars and students of Australian politics, public relations and communication studies"--

Author: JAMES. MAHONEY
Publisher: Routledge
ISBN: 9781032459592
Category :
Languages : en
Pages : 0

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Book Description
This book presents a new approach to the analysis of Australian federal election campaigns, approaching them from a professional communication perspective. It stress-tests the campaigns of the major parties against the requirements of effective strategic communication planning and implementation parameters used in professional practice. Research undertaken during the 2022 election period analyses campaign issues, whether communication tools were appropriate, and whether strategic directions led to real outcomes by delivering votes to the parties. Applying the Hallahan model for the first time in an Australian election study, the book offers rare insights into a political culture that employs compulsory voting. It will be of interest to scholars and students of Australian politics, public relations, and communication studies.

Author: James Mahoney
Publisher: Taylor & Francis
ISBN: 1000983897
Category : Political Science
Languages : en
Pages : 169

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Book Description
This book presents a new approach to the analysis of Australian federal election campaigns, approaching them from a professional communication perspective. It stress-tests the campaigns of the major parties against the requirements of effective strategic communication planning and implementation parameters used in professional practice. Research undertaken during the 2022 election period analyses campaign issues, whether communication tools were appropriate, and whether strategic directions led to real outcomes by delivering votes to the parties. Applying the Hallahan model for the first time in an Australian election study, the book offers rare insights into a political culture that employs compulsory voting. It will be of interest to scholars and students of Australian politics, public relations, and communication studies.

Author: Stephen Mills
Publisher:
ISBN: 9781863956710
Category : Political Science
Languages : en
Pages : 322

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Book Description
Stephen Mills has conducted on-the-record interviews with every living national campaign director of the two major political parties. Their experience covers the 15 federal election campaigns from 1974 to the present day. Built around twelve critical moments in Australian electoral history, The Professionalstraces the transformation of the party official from administrative servant to highly influential, professional campaign manager, and the election campaign from the pre-television days to the contemporary world of social media, focus groups and million-dollar budgets. He shows how Australia's political parties went from mass-membership organisations - which provided opportunities for grassroots participation - to top-down managerial enterprises. Internal control of the parties has shifted to a new centre of power- the Head Office. The Professionalsprovides a fascinating new perspective on the contours of Australian political history and shows political parties as they have rarely been seen before - from the inside. 'The inside story of our political parties- how the dark arts shape electoral outcomes.' Lindsay Tanner'A very revealing insight into the backrooms of Australian politics' Michelle Grattan

Author: Stephen Mills
Publisher: ReadHowYouWant
ISBN: 9781459684782
Category : Political Science
Languages : en
Pages : 458

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Book Description
Stephen Mills has conducted on - the - record interviews with every living national campaign director of the two major political parties. Their experience covers the 15 federal election campaigns from 1974 to the present day. Built around twelve critical moments in Australian electoral history, The Professionals traces the transformation of the party official from administrative servant to highly influential, professional campaign manager, and the election campaign from the pre - television days to the contemporary world of social media, focus groups and million - dollar budgets. He shows how Australia's political parties went from mass - membership organisations - which provided opportunities for grassroots participation - to top - down managerial enterprises. Internal control of the parties has shifted to a new centre of power: the Head Office. The Professionals provides a fascinating new perspective on the contours of Australian political history and shows political parties as they have rarely been seen before - from the inside.

Author: Jesper Falkheimer
Publisher: Edward Elgar Publishing
ISBN: 1800379897
Category : Business & Economics
Languages : en
Pages : 523

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Book Description
Strategic communication as a research field and a professional practice is becoming increasingly relevant for organizations. Bringing together contributions from almost 60 leading international scholars, this dynamic Research Handbook on Strategic Communication is a timely contribution to a vivid and developing academic field.

Author: Anika Gauja
Publisher: ANU Press
ISBN: 1760465828
Category : Political Science
Languages : en
Pages : 458

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Book Description
Australia’s 2022 federal election played out in ways that few could have expected. Not only did it bring a change of government; it also saw the lowest number of primary votes for the major parties and the election of the greatest number of Independents to the lower house since the formation of the Australian party system. The success of the Teal Independents and the Greens, along with the appetite voters showed for ‘doing politics differently’, suggested that the dominant model of electoral competition might no longer be the two-party system of Labor versus Liberal. At the very least, the continued usefulness of the two-party-preferred vote as a way of conceptualising and predicting Australians’ voting behaviour has been cast into serious doubt. In Watershed, leading scholars analyse the election from the ground up—focusing on the campaign issues, the actors involved, and the successes and failures of campaign strategy—and show how digital media, visual politics and fake news are changing the way politics is done. Other topics include the impact of COVID-19 and the salience of climate, gender and integrity issues, as well as voting patterns and polling accuracy. This authoritative book is indispensable for understanding the disenchantment with the major parties, the rise of Community Independents, and the role of the Australian Greens and third parties. Watershed is the eighteenth in the ANU Press federal election series and the tenth sponsored by the Academy of the Social Sciences in Australia.

Author: Krom, Ipek
Publisher: IGI Global
ISBN: 1799896749
Category : Business & Economics
Languages : en
Pages : 397

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Book Description
International advertising is an important discipline in social sciences studies and though many books and articles have been published surrounding international advertising, only a few of them contain information about the advertising industry related to specific international countries and regions. Additional consideration on how advertising is utilized across the world is vital to understand the current best practices, challenges, and opportunities in the marketing field. The Handbook of Research on Global Perspectives on International Advertising considers various perspectives on international advertising through global and local lenses and discusses strategies and tactics of advertising across the globe. Covering topics such as branding, political advertising, cultural features, and tourism advertising, this reference work is ideal for industry professionals, academicians, practitioners, researchers, scholars, instructors, and students.

Author: Sally Young
Publisher: Cambridge University Press
ISBN: 1139493906
Category : Social Science
Languages : en
Pages : 347

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Book Description
In recent years, the Australian media have come under fire for their reporting of politics and election campaigns. Political reporting is said to be too influenced by commercial concerns, too obsessed with gossip and scandal, and too focused on trivia and 'sound bites' at the expense of serious issues. There are accusations of bias, sensationalism, 'lazy' journalism and 'horse-race' reporting that is obsessed with opinion polls. How Australia Decides is the first book to put these allegations to the test. Based on a four-year empirical study, Sally Young reports the results of the only systematic, historical and in-depth analysis of Australian election reporting. This groundbreaking book shows how election reporting has changed over time, and how political news audiences, news production and shifts in political campaigning are influencing media content – with profound implications for Australian democracy.

Author: Ulrike Klinger
Publisher: John Wiley & Sons
ISBN: 1509553592
Category : Language Arts & Disciplines
Languages : en
Pages : 329

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Book Description
Political communication has fundamentally transformed as digital technologies have become increasingly important in everyday life. Technology platforms have become powerful political instruments for world leaders, campaigns, social movements, journalists, and non-governmental organizations. Moreover, they are essential to how people communicate about politics, encounter and share political information, and take action to pursue their political goals. This is the first textbook to center digital platforms in understanding political communication. With global examples beyond the context of Western democracies, the text reveals how digital technologies such as social media and search engines are increasingly shaping political communication in countries around the world. It shows how the core processes of political communication are being reshaped by platforms, from how elections are contested to how issues make it onto policymaking agendas. Topics covered include public opinion, journalism, strategic communication, political parties, social movements, governance, disinformation, propaganda, populism, race, ethnicity, and democratic backsliding. Full of lively examples and pedagogical features, Platforms, Power, and Politics offers an exciting and innovative new approach to political communication. It is essential reading for students of political communication and an important resource for scholars, journalists, and policymakers.