The Leadership Campaign PDF Download

Author: Scott Miller
Publisher: Red Wheel/Weiser
ISBN: 1632659557
Category : Business & Economics
Languages : en
Pages : 242

View

Book Description
A primer for a new generation of leaders based on the “Campaign Model” developed for Steve Jobs and Mike Murray at Apple Computer. The Leadership Campaign is a playbook for winning in the reality of today’s competitive global business environment. Each of the 10 steps it offers was learned on the most intensely competitive global battlefields. Thirty years ago, the authors were top-tier political consultants who could boast of a dozen presidential wins around the world. Candidates hired the authors’ company to apply to their political campaigns what the authors knew about business communication and marketing strategy. Then, in 1984, Steve Jobs asked them to build the “Campaign Model” for Apple, putting Jobs upfront as his company’s perennial candidate. This time, Jobs essentially asked the authors to apply what they knew about political campaigning to business. Continuously improved, the model has kept on working for their clients ever since, from Apple, Coca-Cola, and Citigroup to Verizon, Visa, and the Walt Disney Company. The Leadership Campaign will help you put these winning strategies to work for your company and your career. You will learn: Success-building communications skills used to train political leaders and CEOs around the world Proven strategies to take control of the competitive dialogue and never let go How to go for the win, the whole win, and nothing but the win for you and your company

Author: Kent E. Dove
Publisher: Jossey-Bass
ISBN:
Category : Business & Economics
Languages : en
Pages : 536

View

Book Description
"Conducting a Successful Capital Campaign" has been the definitive resource on capital campaigns for a decade. Now comes the new edition of this highly acclaimed guide--in expanded handbook format. Like the first edition, this one-of-a-kind resource presents an authoritative, systematic guide to every aspect of a capital campaign.

Author: Leila Sales
Publisher: Abrams
ISBN: 1683357167
Category : Juvenile Fiction
Languages : en
Pages : 254

View

Book Description
Veep meets Parks and Recreation in this hilarious illustrated middle-grade political comedy about a 12-year-old who runs her babysitter’s campaign for mayor For 12-year-old Maddie Polansky, the only good part of school is art class. And though she’s never paid much attention to politics, when she learns that the frontrunner for mayor of her city intends to cut funding for the arts in public schools, the political suddenly becomes very personal. So Maddie persuades her babysitter, Janet, to run for mayor against Lucinda Burghart, art-hating bad guy. Soon, Maddie is thrust into the role of campaign manager, leading not only to humor and hijinks, but to an inspiring story for young readers that talks about activism and what it takes to become an engaged citizen. Maddie and Janet’s adventures on the campaign trail are illustrated by copious black-and-white drawings throughout the book.

Author: Bruce Ackerman
Publisher: Yale University Press
ISBN: 0300127014
Category : Political Science
Languages : en
Pages : 313

View

Book Description
divdivIn this provocative book, two leading law professors challenge the existing campaign reform agenda and present a new initiative that avoids the mistakes of the past. Bruce Ackerman and Ian Ayres build on the example of the secret ballot and propose a system of “secret donation booths” for campaign contributions. They unveil a plan in which the government provides each voter with a special credit card account containing fifty “Patriot dollars” for presidential elections. To use this money, citizens go to their local ATM machine and anonymously send their Patriot dollars to their favorite candidates or political organizations. Americans are free to make additional contributions, but they must also give these gifts anonymously. Because candidates cannot identify who provided the funds, it will be much harder for big contributors to buy political influence. And the need for politicians to compete for the Patriot dollars will give much more power to the people. Ackerman and Ayres work out the operating details of their plan, anticipate problems, design safeguards, suggest overseers, and show how their proposals satisfy the most stringent constitutional requirements. They conclude with a model statute that could serve as the basis of a serious congressional effort to restore Americans’ faith in democratic politics./DIV/DIV

Author: Neil Giuliano
Publisher: Querelle Press
ISBN: 9781936833269
Category : Biography & Autobiography
Languages : en
Pages : 0

View

Book Description
In The Campaign Within, Neil Giuliano shares in candid and revealing detail his long private journey from growing up a shy, self-doubting kid with a secret in an Italian-American Catholic family to making history as the first openly gay mayor of a U.S. city over 150,000 in population. In addition to his deeply personal story, Neil takes us behind the scenes of local and national politics, including his elections and involvement with Senator John McCain’s 2000 presidential primary campaign, the anti-gay mayoral recall vote that threatened to oust him from office, Co-Chairing a 2004 Presidential Debate, his decision to leave the Republican Party as it tilted further right, becoming a Democrat, and his considering a return to public office. Neil also chronicles his national social justice work and celebrity-filled tenure as president of the Gay & Lesbian Alliance Against Defamation (GLAAD) and Executive Producer of the GLAAD Media Awards on the Bravo TV network with behind the scenes stories that surprise and inspire. Brave and compelling, The Campaign Within demonstrates that the greatest campaigns are not the ones taking place within the public realms of electoral politics but the personal ones inside each and every one of us. Currently CEO at San Francisco AIDS Foundation and a leadership consultant, speaker and coach, Giuliano resides in Tempe and San Francisco.

Author: Alan Barnard
Publisher: Kogan Page Publishers
ISBN: 0749464216
Category : Business & Economics
Languages : en
Pages : 232

View

Book Description
This ground-breaking book redefines campaigning and explains how to create and deliver a compelling campaign that can be applied in any aspect of your professional and personal life. Based on a claim that is both bold and true, this book introduces and demonstrates a new, unique and complete approach to communication for change - the Campaign It! model. It is a model developed and used by leading professionals in communications and campaigning to create influence and change at the highest levels business, politics and society. It is transferable to any sphere of life. It is tried and tested. And it works. Simply put: to achieve change and be successful you always have to inform, persuade and gain agreement from significant people and organizations. The Campaign It! model enables you to do this powerfully and positively.

Author: Michael J. Worth
Publisher: Rowman & Littlefield Publishers
ISBN: 160709651X
Category : Education
Languages : en
Pages : 201

View

Book Description
The ability to lead a campaign is essential to success for today's college or university president. And campaign experience at some level is generally now a prerequisite credential for presidential candidates, as well as deans and other academic leaders, on both public and private campuses. This book discusses fundamental campaign principles, but is not intended as a how-to guide. Rather, its emphasis is on the strategic decisions that a campaign requires and on campaign leadership. It will be of interest to trustees, advancement professionals, and others concerned with the future of colleges and universities. But, consistent with its sponsorship by the American Council on Education, it emphasizes the campaign leadership of presidents.

Author: Michael J. Worth
Publisher: Rowman & Littlefield
ISBN: 1475828861
Category : Education
Languages : en
Pages : 212

View

Book Description
Leading the Campaign provides an overview of campaigns in higher education. It emphasizes the leadership role of college and university presidents, but also provides important insights on the role of volunteers and fundraising professionals. It provides lessons and examples that are relevant to all types of nonprofit organizations. The campaign has endured over more than a century as a principal strategy for advancing colleges and universities. It is an approach to fundraising that is rooted in fundamentals of human nature and values and its central principles have proven to be effective under a variety of circumstances. This book focuses on those central principles and how they are being applied in today’s changing environment. The second edition has been revised and updated from the first edition, published in 2010, to provide current data and examples. The book has been expanded to include discussion of emerging trends in campaigns, including the increased importance of social media and online giving. It includes numerous examples drawn from various types of colleges and universities and history-making campaigns.

Author: Ronald A. Faucheux
Publisher: M. Evans
ISBN: 1590771966
Category : Political Science
Languages : en
Pages : 690

View

Book Description
This is an advanced guide to running political campaigns. It provides invaluable, practical advice from the leading pros in the industry.

Author: Robert S. Erikson
Publisher: University of Chicago Press
ISBN: 0226922162
Category : Political Science
Languages : en
Pages : 221

View

Book Description
In presidential elections, do voters cast their ballots for the candidates whose platform and positions best match their own? Or is the race for president of the United States come down largely to who runs the most effective campaign? It’s a question those who study elections have been considering for years with no clear resolution. In The Timeline of Presidential Elections, Robert S. Erikson and Christopher Wlezien reveal for the first time how both factors come into play. Erikson and Wlezien have amassed data from close to two thousand national polls covering every presidential election from 1952 to 2008, allowing them to see how outcomes take shape over the course of an election year. Polls from the beginning of the year, they show, have virtually no predictive power. By mid-April, when the candidates have been identified and matched in pollsters’ trial heats, preferences have come into focus—and predicted the winner in eleven of the fifteen elections. But a similar process of forming favorites takes place in the last six months, during which voters’ intentions change only gradually, with particular events—including presidential debates—rarely resulting in dramatic change. Ultimately, Erikson and Wlezien show that it is through campaigns that voters are made aware of—or not made aware of—fundamental factors like candidates’ policy positions that determine which ticket will get their votes. In other words, fundamentals matter, but only because of campaigns. Timely and compelling, this book will force us to rethink our assumptions about presidential elections.