Author: Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 790
Book Description
Class and Industrial Marketing
Author: Industrial Marketing Management
Author: M. GovindarajanPublisher: Vikas Publishing House
ISBN: 8125913718
Category : Industrial marketing
Languages : en
Pages : 281
Book Description
Industrial Marketing Management provides a comprehensive review and analysis of industrial marketing issues, practices and strategies with reference to Indian scenario. The main focus of this book is on building a conceptual understanding for developing industrial marketing strategies. It includes analysis of the caselets, which will sharpen the analytical ability of the students.
Industrial Marketing
Author: John H. FrederickIndustrial Marketing
Author: MukerjeePublisher: Excel Books India
ISBN: 9788174467003
Category : Industrial marketing
Languages : en
Pages : 676
Book Description
The Marketing Challenge for Industrial Companies
Author: Claudio A. SaavedraPublisher: Springer
ISBN: 3319306103
Category : Business & Economics
Languages : en
Pages : 423
Book Description
This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, market research concepts and techniques, market segmentation, pricing, sales force and product launch. Furthermore, it reviews significant variations concerning other issues such as branding, distribution, product development and the organizational structure of the commercial department. Each chapter features both authoritative, novel concepts suited for global application and hands-on protocols. By presenting these concepts and their implementation, this book is the first of its kind in the field to help practitioners avoid using consumer-marketing techniques that could in fact be inappropriate for and detrimental to an industrial company strategy.
Strategies for International Industrial Marketing (RLE International Business)
Author: Peter W TurnbullPublisher: Routledge
ISBN: 1135124280
Category : Business & Economics
Languages : en
Pages : 329
Book Description
This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.
Industrial Market Data Handbook of the United States
Author: Owen Cobb HolleranPublisher:
ISBN:
Category : Commerce
Languages : en
Pages : 920
Book Description
Industrial marketing : cases and concepts
Author: E. RAYMOND E AUTOR COREYPublisher:
ISBN:
Category :
Languages : en
Pages : 470
Book Description
ESSENTIALS OF INDUSTRIAL MARKETING
Author: Dr. MADESWARAN APublisher: Archers & Elevators Publishing House
ISBN: 8194706580
Category : Antiques & Collectibles
Languages : en
Pages : 405
Book Description
Author: Ralph S. Alexander