Consumer - The Boss (Essentials on Consumer Behaviour and marketing Strategies) PDF Download

Author: Dr A Madeswaran
Publisher: Archers & Elevators Publishing House
ISBN: 8194706572
Category : Antiques & Collectibles
Languages : en
Pages :

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Author: Vishwajeet Prasad
Publisher: Gyan Publishing House
ISBN: 9788190867573
Category : Marketing
Languages : en
Pages : 332

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Book Description

Author: J. Paul Peter
Publisher:
ISBN: 9780256134674
Category : Consumer behavior
Languages : en
Pages : 772

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Author: Benedict Hunt
Publisher: Willford Press
ISBN: 9781682854587
Category : Business & Economics
Languages : en
Pages : 213

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Book Description
Consumer behavior and consumer response to commodities and services that have been made available in the market determine product marketing strategy. Once consumer needs and possible behavior toward a product have been identified it becomes easier to formulate a strategy for marketing. Research and development (R&D) departments gather vital information required for effective marketing of a product or service. Most of the topics introduced in this book cover new techniques and the applications of marketing. The topics covered in this book offer the readers new insights in the field of consumer behavior and marketing strategy.

Author: J. Paul Peter
Publisher: Irwin Professional Publishing
ISBN: 9780256225297
Category : Consumer behavior
Languages : en
Pages : 526

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Book Description
This text combines academic rigour with an application-oriented approach, and draws on the latest consumer research and applies it to the marketing problems of European companies. Cognitive, behavioural and environmental approaches to the analysis of consumer behaviour receive a balanced treatment. All concepts are viewed from a marketing management perspective. The book also features a glossary, key terms and concepts, and annotated additional reading which covers European and American sources.

Author: J. Paul Peter
Publisher:
ISBN: 9781283389150
Category : Consumer behavior
Languages : en
Pages : 554

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Book Description

Author: M. Khan
Publisher: New Age International
ISBN: 8122415318
Category : Consumer behavior
Languages : en
Pages : 11

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Book Description
The Book Presents A Comprehensive Coverage Of The Subject With Examples From The Indian Scenario. The Book Stresses On Consumer Decision-Making And Clearly Explains The Five Stages Of Problem Recognition, Information Search, Evaluation Of Alternatives, Purchase And Post-Purchase Behaviour. It Also Explains Outlet Selection And Purchase.The External Environment And Its Influence On Decision-Making Is Highlighted. These Are Demographical, Political, Cultural And Technological Factors. Along With These, The Internal Determinants Of Beliefs, Attitudes, Personality, Memory And Values Have Also Been Discussed In This Book.Contemporary Developments Like E-Consumer Behaviour And Consumer Delight In Place Of Consumer Satisfaction Have Also Been Discussed.Relevant Case Studies And Review Exercises Are Additional Highlights Of This Book. With Its Clear Style And Systematic Approach, This Book Would Be Extremely Useful For Students Of Marketing Management. Management Consultants And Professionals Would Also Find This Book To Be A Valuable Reference Source.In The Second Edition Of The Book Some Useful Information Has Been Added. This Contains A Small Case. Other Examples Of Marketing Strategies And Marketing Implications Have Been Added. One Extra Chapter On Changing Consumer Behaviour Has Been Added. The Book Will Be Found Of Great Help To All Who Are Interested In Getting A Knowledge Of Consumer Behaviour.

Author: Carl E. Block
Publisher:
ISBN: 9780030419614
Category : Business & Economics
Languages : en
Pages : 676

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Book Description

Author: Cathy M. Neal
Publisher: McGraw-Hill Higher Education
ISBN: 9780074716922
Category : Business & Economics
Languages : en
Pages : 700

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Book Description
Whether or not we are marketers, we are, definitely, all consumers. We undertake simple or complex purchases each and every day of our lives. Exposure to consumer behaviour principles will help you understand how consumer decisions are made, and what factors influence both the decision-making process and its outcomes. Consumer Behaviour: Implications for Marketing Strategy guides students' exploration into the field of consumer behaviour. The text covers complex types of decision-making processes, before focusing on the two main factors that affect it, namely internal and external influences. Enhanced within each chapter is coverage of consumer purchasing decisions for goods and services, including many local and global examples from the region.

Author: Jham, Vimi
Publisher: IGI Global
ISBN: 1466643587
Category : Business & Economics
Languages : en
Pages : 373

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Book Description
As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the improvement of these strategies. Cases on Consumer-Centric Marketing Management presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies. This comprehensive collection provides fundamental research for professionals and researchers in the fields of customer relations, marketing communication, consumer research, and marketing analytics for insights into practical aspects of marketing in any organization.