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Author: Steve Jackson Publisher: Routledge ISBN: 1856176118 Category : Business & Economics Languages : en Pages : 276
Book Description
'Cult of Analytics' enables professionals to build an analytics driven culture into their business or organization, turning tried & tested tactics into an actionable plan to change their culture to one that uses web analytics on a day to day basis.
Author: Steve Jackson Publisher: Routledge ISBN: 1856176118 Category : Business & Economics Languages : en Pages : 276
Book Description
'Cult of Analytics' enables professionals to build an analytics driven culture into their business or organization, turning tried & tested tactics into an actionable plan to change their culture to one that uses web analytics on a day to day basis.
Author: Steve Jackson Publisher: Routledge ISBN: 1317561880 Category : Business & Economics Languages : en Pages : 239
Book Description
Cult of Analytics enables professionals to build an analytics driven culture into their business or organization. Marketers will learn how to turn tried and tested tactics into an actionable plan to change their culture to one that uses web analytics on a day to day basis. Through use of the fictitious ACME PLC case, Steve Jackson provides working examples based on real life situations from the various companies he has worked with, such as Nokia, KONE, Rovio, Amazon, Expert, IKEA, Vodafone, and EMC. These examples will give the reader practical techniques for their own business regardless of size or situation making Cult of Analytics a must have for any would-be digital marketer. This new edition has been thoroughly updated, now including examples out of how to get the best from Google analytics, as well as ways to use social media data, big data, tag management and advanced persona segmentation to drive real value in your organisation. It's also been expanded to include exercises and new cases for students and tutors using the book as a text.
Author: Mayergoyz Publisher: ISBN: Category : Languages : en Pages :
Book Description
The Cult of Analytics enables professionals to build an analytics driven culture into their business or organization, turning tried and tested tactics into an actionable plan to change their culture to one that uses web analytics on a day to day basis.
Author: Steve Jackson Publisher: Routledge ISBN: 1317561899 Category : Business & Economics Languages : en Pages : 202
Book Description
Cult of Analytics enables professionals to build an analytics driven culture into their business or organization. Marketers will learn how to turn tried and tested tactics into an actionable plan to change their culture to one that uses web analytics on a day to day basis. Through use of the fictitious ACME PLC case, Steve Jackson provides working examples based on real life situations from the various companies he has worked with, such as Nokia, KONE, Rovio, Amazon, Expert, IKEA, Vodafone, and EMC. These examples will give the reader practical techniques for their own business regardless of size or situation making Cult of Analytics a must have for any would-be digital marketer. This new edition has been thoroughly updated, now including examples out of how to get the best from Google analytics, as well as ways to use social media data, big data, tag management and advanced persona segmentation to drive real value in your organisation. It's also been expanded to include exercises and new cases for students and tutors using the book as a text.
Author: Steve Jackson Publisher: Routledge ISBN: 1136441417 Category : Business & Economics Languages : en Pages : 275
Book Description
If you want to understand and get true value from your online content you need to understand how it is used by your customers. If you work with web analytics and online search optimization, this book will provide you with the tools and insight you need to do just that. Even more, it will give you an actionable plan to transform the culture of your organization into one that uses web analytics on a daily basis, focusing on real changes you can make to your department and processes to transform the way your business works. With examples from dozens of companies ranging from small businesses, to consumer sites like Amazon, to some of the largest companies in the world including Tesco and Google, Cult of Analytics demonstrates just how to apply web analytics to your business.
Author: Erez Aiden Publisher: Penguin ISBN: 1594632901 Category : Science Languages : en Pages : 290
Book Description
“One of the most exciting developments from the world of ideas in decades, presented with panache by two frighteningly brilliant, endearingly unpretentious, and endlessly creative young scientists.” – Steven Pinker, author of The Better Angels of Our Nature Our society has gone from writing snippets of information by hand to generating a vast flood of 1s and 0s that record almost every aspect of our lives: who we know, what we do, where we go, what we buy, and who we love. This year, the world will generate 5 zettabytes of data. (That’s a five with twenty-one zeros after it.) Big data is revolutionizing the sciences, transforming the humanities, and renegotiating the boundary between industry and the ivory tower. What is emerging is a new way of understanding our world, our past, and possibly, our future. In Uncharted, Erez Aiden and Jean-Baptiste Michel tell the story of how they tapped into this sea of information to create a new kind of telescope: a tool that, instead of uncovering the motions of distant stars, charts trends in human history across the centuries. By teaming up with Google, they were able to analyze the text of millions of books. The result was a new field of research and a scientific tool, the Google Ngram Viewer, so groundbreaking that its public release made the front page of The New York Times, The Wall Street Journal, and The Boston Globe, and so addictive that Mother Jones called it “the greatest timewaster in the history of the internet.” Using this scope, Aiden and Michel—and millions of users worldwide—are beginning to see answers to a dizzying array of once intractable questions. How quickly does technology spread? Do we talk less about God today? When did people start “having sex” instead of “making love”? At what age do the most famous people become famous? How fast does grammar change? Which writers had their works most effectively censored by the Nazis? When did the spelling “donut” start replacing the venerable “doughnut”? Can we predict the future of human history? Who is better known—Bill Clinton or the rutabaga? All over the world, new scopes are popping up, using big data to quantify the human experience at the grandest scales possible. Yet dangers lurk in this ocean of 1s and 0s—threats to privacy and the specter of ubiquitous government surveillance. Aiden and Michel take readers on a voyage through these uncharted waters.
Author: John Allen Hendricks Publisher: Springer ISBN: 1137488018 Category : Political Science Languages : en Pages : 290
Book Description
This book offers a comprehensive examination of midterm elections from the lens of communications and media coverage. Using a wide variety of methods, this contributed volume covers the differences, similarities, and challenges unique to midterm elections.
Author: Adedeji B. Badiru Publisher: CRC Press ISBN: 1000297357 Category : Technology & Engineering Languages : en Pages : 234
Book Description
Good data analytics is the basis for effective decisions. Whoever has the data, has the ability to extract information promptly and effectively to make pertinent decisions. The premise of this handbook is to empower users and tool developers with the appropriate collection of formulas and techniques for data analytics and to serve as a quick reference to keep pertinent formulas within fingertip reach of readers. This handbook includes formulas that will appeal to mathematically inclined readers. It discusses how to use data analytics to improve decision-making and is ideal for those new to using data analytics to show how to expand their usage horizon. It provides quantitative techniques for modeling pandemics, such as COVID-19. It also adds to the suite of mathematical tools for emerging technical areas. This handbook is a handy reference for researchers, practitioners, educators, and students in areas such as industrial engineering, production engineering, project management, civil engineering, mechanical engineering, technology management, and business management worldwide.
Author: Amandeep Singh Publisher: Walter de Gruyter GmbH & Co KG ISBN: 3110733714 Category : Business & Economics Languages : en Pages : 254
Book Description
Imagine being able to target an audience made up of highly qualified and purchase-ready prospects and easily building them into loyal clients by anticipating their needs and hence offering true value. This is the power of big data for digital marketing. Big Data: A Roadmap for Successful Digital Marketing explores recent trends in the use of big data to predict consumer behavior, strategies to engage online customers, integration of big data with other data sources, and its applications in social media analytics, mobile marketing, search engine optimization and customer relationship management. As the marketing world moves into a data-focused future, the success of marketing efforts will be wholly based on attention to detail in data analysis and effectively acting on insights in order to implement changes that will deliver improved results. This book will help professionals succeed in their digital marketing efforts as well as provide food for thought for students and researchers in the fields of digital marketing, customer behavior and big data analytics.
Author: Steve Jackson Publisher: Jackalytics Tmi ISBN: Category : Computers Languages : en Pages : 63
Book Description
Message from the Author: "When I started out in web analytics I was a complete novice. I got into it purely by accident and because I was curious. My goal is to make web analysis as easy as humanly possible for the beginner. It's the system that I have used for decades to compliment natural curiosity when I notice something in the data. You'll learn how to start using data to produce information, how to ask the right questions of your data, how to become a serious asset in your company and have a repeatable field tested process to use in every analysis you do. The book is designed to give you a short cut to getting results from the noise you see in web analytics every day."
Author: Steve Jackson
Author: Steve Jackson
Author: Steve Jackson
Author: Mayergoyz
Author: Steve Jackson
Author: Steve Jackson
Author: Erez Aiden
Author: John Allen Hendricks
Author: Adedeji B. Badiru
Author: Amandeep Singh
Author: Steve Jackson