Author: Josh Sims Publisher: Laurence King ISBN: Category : Design Languages : en Pages : 212
Book Description
Streetwear has become a global phenomenon. From their origins in American workwear, via west coast subcultures, extreme sports and incorporating the best in graphic design, the leading streetwear brands have become influential beyond the sphere of fashion alone, with connections to the worlds of art, advertising, music and interiors that make them as potent as "designer" brands many times their size. Showcasing 32 cult streetwear brands, this book focuses not on the endless me-too labels, but the exciting pioneers that have shaped the market since the late 1980s. Cult Streetwear tells the stories of the people behind the brands—from entrepreneurs to graffiti writers, DJs to surf dudes to sneaker nuts, from LA to NYC, London to Tokyo. Addict • Adidas • A Bathing Ape • Ben Davis • Billionaire Boys Club • Burton • Carhartt • Converse • Dickies • Evisu • Fred Perry • Fuct • Goodenough • Lacoste • Maharishi • Mambo • Mecca • Mooks • Neighborhood • Nike • Obey • One True Saxon • Puma • Red Wing • Spiewak • Stussy • The Hundreds • Timberland • Triple 5 Soul • Vans • X-Large • Zoo York
Author: Stephanie Watson Publisher: Lerner Publications ISBN: 1467714712 Category : Juvenile Nonfiction Languages : en Pages : 52
Book Description
Is your style? ? low-key and flexible? ? a creative spin on everyday clothing? ? all about being comfortable, even at its most eye-catching? Then you're ready to rock the streetwear look! Long before streetwear became popular with stars like Gwen Stefani and Jay-Z, it was sported by ordinary kids with a keen sense of style. Cool yet casual, this trend is all about putting a flashy twist on the most basic items in your closet. Find out about the clothes, accessories, and hairstyles that define streetwear?and discover how you can use them to create your own unique look!
Author: Vanessa Gerrie Publisher: Rutgers University Press ISBN: 1978834381 Category : Design Languages : en Pages : 175
Book Description
Twenty-first century fashion practice has become increasingly borderless and diverse in the digital era, calling into question the very boundaries that define fashion in the Western cultural context. Borderless Fashion Practice: Contemporary Fashion in the Metamodern Age principally engages the work of four fashion designers -- Virgil Abloh, Aitor Throup, Iris Van Herpen, and Eckhaus Latta -- whose work intersects with other creative disciplines such as art, technology, science, architecture, and graphic design. They do their work in what Vanessa Gerrie calls the metamodern age -- the time and place where the polarization between the modern and the postmodern collapses. Used as a framework to understand the current Western cultural zeitgeist, Gerrie's exploration of the work of contemporary practitioners and theorists finds blurred borders and seeks to blur them further, to the point of erasure.
Author: Natasha Degen Publisher: Reaktion Books ISBN: 1789146704 Category : Art Languages : en Pages : 288
Book Description
Looking at Andy Warhol’s legacy as maker and muse, this book offers a critical examination of the coalescence of commerce and style. Merchants of Style explores the accelerating convergence of art and fashion, looking at the interplay of artists and designers, and the role of institutions—both public and commercial—that have brought about this marriage of aesthetic industries. The book argues that one figure more than any other anticipated this moment: Andy Warhol. Beginning with an overview of art and fashion’s deeply entwined histories, and then picking up where Warhol left off, Merchants of Style tells the story of art’s emboldened forays into commerce and fashion’s growing embrace of art. As the two industries draw closer together than ever before, this book addresses urgent questions about what this union means and what the future holds.
Author: Emily Huggard Publisher: Routledge ISBN: 0429875584 Category : Social Science Languages : en Pages : 194
Book Description
This book demonstrates how fashion brands communicate, why the practice is significant within wider society and how it can be perceived as culturally meaningful. Enabling readers to connect the tools and techniques of communication with their theoretical underpinnings and historical antecedents, the book shows how these methods can be applied in practice. The authors utilise social, consumer and cultural theory, and frameworks rooted in psychology, sociology and economics, as mechanisms to analyse and deconstruct current communication strategies used by fashion brands. The book presents insights and strategies for communicating authentic values, conveying a clearly defined aesthetic and visual language and generating shareable content that resonates with audiences. With insights into strategies used by brands including Burberry, Gucci, Dior, COS, Rapha, Warby Parker and Maryam Nassir Zadeh, each chapter outlines ways of maintaining relevant and consistent brand narratives in the 21st century. From how to sustain a dialogue with a brand’s community, to the use of brand collaboration, co-creative storytelling and fashion spaces, the book aims to develop reflective communication practitioners who have a deep understanding of the cultural landscape, brand strategy and industry innovation. Written for scholars and practitioners, this book is a valuable blend of theory and practice across the fields of fashion, communication and branding.
Author: Rose Sinclair Publisher: Elsevier ISBN: 0857095617 Category : Technology & Engineering Languages : en Pages : 894
Book Description
This major textbook is designed for students studying textiles and fashion at higher and undergraduate level, as well as those needing a comprehensive and authoritative overview of textile materials and processes. The first part of the book reviews the main types of natural and synthetic fibres and their properties. Part two provides a systematic review of the key processes involved first in converting fibres into yarns and then transforming yarns into fabrics. Part three discusses the range of range of finishing techniques for fabrics. The final part of the book looks specifically at the transformation of fabric into apparel, from design and manufacture to marketing. With contributions from leading experts in their fields, this major book provides the definitive one-volume guide to textile manufacture. Provides comprehensive coverage of the types and properties of textile fibres to yarn and fabric manufacture, fabric finishing, apparel production and fashion Focused on the needs of college and undergraduate students studying textiles or fashion courses Each chapter ends with a summary to emphasise key points, a comprehensive self-review section, and project ideas are also provided
Author: Gwyneth Moore Publisher: Bloomsbury Publishing ISBN: 135009028X Category : Business & Economics Languages : en Pages : 168
Book Description
Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of blogging and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations. From marketing, PR and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication, in order to engage with consumers in new and exciting ways. The new edition covers the impact of mobile on fashion retail transactions and marketing, the role for virtual and augmented reality and the increasing importance of sustainable production and distribution.
Author: Maria Gravari-Barbas Publisher: Emerald Group Publishing ISBN: 1802629750 Category : Business & Economics Languages : en Pages : 361
Book Description
Fashion and tourism have common structures and similarities on many fronts. Both phenomena and their operations have been through their ‘mass’ cycles, currently seeking alternative ways of expression and development. Both industries are also important business sectors globally.
Author: Bobby Hundreds Publisher: MCD ISBN: 0374718350 Category : Biography & Autobiography Languages : en Pages : 215
Book Description
The story of The Hundreds and the precepts that made it an iconic streetwear brand by Bobby Hundreds himself Streetwear occupies that rarefied space where genuine "cool" coexists with big business; where a star designer might work concurrently with Nike, a tattoo artist, Louis Vuitton, and a skateboard company. It’s the ubiquitous style of dress comprising hoodies, sneakers, and T-shirts. In the beginning, a few brands defined this style; fewer still survived as streetwear went mainstream. They are the OGs, the “heritage brands.” The Hundreds is one of those persevering companies, and Bobby Hundreds is at the center of it all. The creative force behind the brand, Bobby Kim, a.k.a. Bobby Hundreds, has emerged as a prominent face and voice in streetwear. In telling the story of his formative years, he reminds us that The Hundreds was started by outsiders; and this is truly the story of streetwear culture. In This Is Not a T-Shirt, Bobby Hundreds cements his spot as a champion of an industry he helped create and tells the story of The Hundreds—with anecdotes ranging from his Southern California, punk-DIY-tinged youth to the brand’s explosive success. Both an inspiring memoir and an expert assessment of the history and future of streetwear, this is the tale of Bobby’s commitment to his creative vision and to building a real community.
Author: Fibre2Fashion Publisher: Fibre2Fashion ISBN: Category : Business & Economics Languages : en Pages : 136
Book Description
The December 2018 issue of Fibre2Fashion looks at trends driving the textile processing sector of the industry, particularly two of its stages: dyeing and printing. It is because these two phases are seeing the most R&D work, not to speak of having a bearing on the preceding phases of textile processing. The issue then jumps to another sector of the textiles and apparel industry that embodies sustainability as it ought to have been: handloom-handmade. This is presented in the form of a collection of case studies, field reports and interviews. Of course, regular features are also covered. Fibre2Fashion magazine—the print venture of Fibre2Fashion.com since 2011—is circulated among a carefully-chosen target audience globally, and reaches the desks of top management and decision-makers in the textiles, apparel and fashion industry. As one of India's leading industry magazines for the entire textile value chain, Fibre2Fashion Magazine takes the reader beyond the mundane headlines, and analyses issues in-depth.
Author: Josh Sims
Author: Stephanie Watson
Author: Vanessa Gerrie
Author: Natasha Degen
Author: Emily Huggard
Author: Rose Sinclair
Author: Gwyneth Moore
Author: Maria Gravari-Barbas
Author: Bobby Hundreds
Author: Fibre2Fashion