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Customer-Oriented Quality Management in the Automotive Industry

Customer-Oriented Quality Management in the Automotive Industry PDF Author: Marit Breitfeld
Publisher: diplom.de
ISBN: 383248602X
Category : Business & Economics
Languages : en
Pages : 101

Book Description
Inhaltsangabe:Abstract: In times of severe competition, it is of crucial importance to create a competitive advantage to differentiate from the competitors and to sustain the business of the company. This thesis intends to show that a customer-focused quality management is one way to create a sustainable competitive advantage. Quality controls along the whole value chain -before, during and after production- leads to failure free products, which save costs on the one hand and have thus a positive influence on the company s revenue. On the other hand failure free products that meet the customers expectations lead to satisfied customers who build up a brand loyalty and conduct retention sales, which have a positive influence on the company s sales, market share as well as the overall image. Furthermore, this thesis points out that it is important to listen to the voice of the customers and get an insight in the customer s needs and wants. To fulfil or even exceed their expectations leads to customer satisfaction, which is a key to success in today s business world. In addition, the customer demands in regard of quality are growing continuously and new technologies are appearing on the markets on a regular basis. Therefore the producers are forced to keep to the latest technology developments and to get hold on the changing customer needs. But even without this external pressure, quality improvement is justified from a cost point of view. The applicability of a customer-oriented quality management is shown in the practical part of this thesis, when the quality of the Saab models is analyzed from the customer s perspective. Due to the arguments, outlined in this thesis, it can be summarized that a quality management with a focus on the needs of the customers in should become a core strategy of any company producing and selling products in order to create customer satisfaction and sustain the business. This thesis deals with the field of quality management in the context of customer satisfaction. To show the practical applicability of quality management, this thesis is looking at how quality management is conducted in the automotive industry, as we compare the Initial Quality Study (IQS) from the market research institute J. D. Power with a survey that was internally conducted at the Saab Automobile AB. Today s business environment creates a growing need for quality management. Tougher competition leads to the demand for cost savings and higher [...]

Customer-Oriented Quality Management in the Automotive Industry

Customer-Oriented Quality Management in the Automotive Industry PDF Author: Marit Breitfeld
Publisher: diplom.de
ISBN: 383248602X
Category : Business & Economics
Languages : en
Pages : 101

Book Description
Inhaltsangabe:Abstract: In times of severe competition, it is of crucial importance to create a competitive advantage to differentiate from the competitors and to sustain the business of the company. This thesis intends to show that a customer-focused quality management is one way to create a sustainable competitive advantage. Quality controls along the whole value chain -before, during and after production- leads to failure free products, which save costs on the one hand and have thus a positive influence on the company s revenue. On the other hand failure free products that meet the customers expectations lead to satisfied customers who build up a brand loyalty and conduct retention sales, which have a positive influence on the company s sales, market share as well as the overall image. Furthermore, this thesis points out that it is important to listen to the voice of the customers and get an insight in the customer s needs and wants. To fulfil or even exceed their expectations leads to customer satisfaction, which is a key to success in today s business world. In addition, the customer demands in regard of quality are growing continuously and new technologies are appearing on the markets on a regular basis. Therefore the producers are forced to keep to the latest technology developments and to get hold on the changing customer needs. But even without this external pressure, quality improvement is justified from a cost point of view. The applicability of a customer-oriented quality management is shown in the practical part of this thesis, when the quality of the Saab models is analyzed from the customer s perspective. Due to the arguments, outlined in this thesis, it can be summarized that a quality management with a focus on the needs of the customers in should become a core strategy of any company producing and selling products in order to create customer satisfaction and sustain the business. This thesis deals with the field of quality management in the context of customer satisfaction. To show the practical applicability of quality management, this thesis is looking at how quality management is conducted in the automotive industry, as we compare the Initial Quality Study (IQS) from the market research institute J. D. Power with a survey that was internally conducted at the Saab Automobile AB. Today s business environment creates a growing need for quality management. Tougher competition leads to the demand for cost savings and higher [...]

Automotive Development Processes

Automotive Development Processes PDF Author: Julian Weber
Publisher: Springer Science & Business Media
ISBN: 3642012531
Category : Technology & Engineering
Languages : en
Pages : 321

Book Description
The global crisis the automotive industry has slipped into over the second half of 2008 has set a fierce spotlight not only on which cars are the right ones to bring to the market but also on how these cars are developed. Be it OEMs developing new models, suppliers integerating themselves deeper into the development processes of different OEMs, analysts estimating economical risks and opportunities of automotive investments, or even governments creating and evaluating scenarios for financial aid for suffering automotive companies: At the end of the day, it is absolutely indispensable to comprehensively understand the processes of auto- tive development – the core subject of this book. Let’s face it: More than a century after Carl Benz, Wilhelm Maybach and Gottlieb Daimler developed and produced their first motor vehicles, the overall concept of passenger cars has not changed much. Even though components have been considerably optimized since then, motor cars in the 21st century are still driven by combustion engines that transmit their propulsive power to the road s- face via gearboxes, transmission shafts and wheels, which together with spri- damper units allow driving stability and ride comfort. Vehicles are still navigated by means of a steering wheel that turns the front wheels, and the required control elements are still located on a dashboard in front of the driver who operates the car sitting in a seat.

Customer Retention in the Automotive Industry

Customer Retention in the Automotive Industry PDF Author: Michael D. Johnson
Publisher: Springer Science & Business Media
ISBN: 3322845095
Category : Business & Economics
Languages : en
Pages : 369

Book Description
Anhand zahlreicher Fallbeispiele analysieren renommierte Experten aus Wissenschaft und Praxis den Zusammenhang zwischen Produktqualität, Kundenzufriedenheit und Unternehmenserfolg und geben praxisorientierte Tips zur Verbesserung.

Total Quality Management

Total Quality Management PDF Author: G. Kanji
Publisher: Springer Science & Business Media
ISBN: 9780412643804
Category : Business & Economics
Languages : en
Pages : 634

Book Description
In this book leading experts including George Box, Noriaki Kano, Yoshio Kondo, John Oakland and James Harrington, analyse and document various aspects of Total Quality Management. Contributions range from discussions of the principles, strategy, culture, leadership, eduction and benchmarking to world class experience and achieving excellence both in the manufacturing and service industries. With over 100 contributions this book is an invaluable resource for the total quality managment journey. It will be of special interest to educationalists, academics, senior managers and directors, and quality practitioners from both the public and private sectors.

Customer-Oriented Global Supply Chains: Concepts for Effective Management

Customer-Oriented Global Supply Chains: Concepts for Effective Management PDF Author: Eyob, Ephrem
Publisher: IGI Global
ISBN: 1466602473
Category : Business & Economics
Languages : en
Pages : 336

Book Description
"This book provides insights and supports executives, middle managers and practitioners concerned with the management of supply chain with expertise, knowledge, information and organizational management development in different types of industries"--Provided by publisher.

The Customer-driven Company

The Customer-driven Company PDF Author: William E. Eureka
Publisher: American Society of Clinical Pathologists Press
ISBN: 9780941243032
Category : Product management
Languages : en
Pages : 136

Book Description
Quality Function Deployment (QFD) is a powerful tool that provides a mechanism for bringing competitive products to market. Used in Japan for years, QFD gives managers a template for customer-driven designs -- designs that target the high-risk details often overlooked in the headlong rush to market. QFD is a proven and effective tool for increasing profits and market share.

New JIT, New Management Technology Principle

New JIT, New Management Technology Principle PDF Author: Kakuro Amasaka
Publisher: CRC Press
ISBN: 1466575034
Category : Business & Economics
Languages : en
Pages : 490

Book Description
New JIT, New Management Technology Principle contains the previously published, updated, and new works of renowned scientist, scholar, and consultant Kakuro Amasaka. This book details the Just-in-Time (JIT) quality management strategy, exploring the cutting edge of a new management technology principle that surpasses what traditional JIT has accomplished. The new JIT principle contains hardware and software systems, and next-generation technical principles for transforming management technology into management strategy. This comprehensive work covers traditional JIT, innovation and evolution, the full new JIT and its applications, along with case studies. It is clearly impossible to lead the next generation by merely maintaining the two Toyota management technology principles, Toyota Production System and Total Quality Management. To overcome this issue, it is essential to renovate not only TPS, which is the core principle of the production process, but also establish core principles for marketing, design and development, production, and other departments. This book reassesses the way management technology was carried out in the manufacturing industry and establishes new JIT. This next-generation management technology model is the JIT system for not only manufacturing, but also for customer relations, sales and marketing, product planning, research and development (R&D), product design, production engineering, logistics, procurement, and administration and management for enhancing business process innovation and introduction of new concepts and procedures. The book focuses on the theory and application of strategic management technology through the application of new JIT, then demonstrates its effectiveness in a case study based on an advanced car manufacturer. Using this new model, you can realize manufacturing that places top priority on customers with a good Quality, Cost, and Delivery (QCD) in a rapidly changing technical environment, and allows you to create uniform quality for the global market.

New Dimensions of Management

New Dimensions of Management PDF Author: S. Soundaian
Publisher: MJP Publisher
ISBN:
Category : Business & Economics
Languages : en
Pages : 492

Book Description
The organizations of today are longing for sustainable growth, and this book discusses the suitable strategies to attain it. This book will help the readers to better understand the environment, to plan suitable programmes to enhance creativity in the members of the organization, to go for total quality and finally to attain sustainable growth. The book discusses these concepts in three parts, creativity management, quality management, and strategic management with relevant case studies and exhibits.

The ISO/TS 16949 Auditor Handbook

The ISO/TS 16949 Auditor Handbook PDF Author: Chad Kymal
Publisher: Paton Professional
ISBN: 9781932828139
Category : Business & Economics
Languages : en
Pages : 330

Book Description


Product Lifecycle Management

Product Lifecycle Management PDF Author: John Stark
Publisher: Springer Science & Business Media
ISBN: 9780857295460
Category : Technology & Engineering
Languages : en
Pages : 562

Book Description
Product Lifecycle Management (2nd edition) explains what Product Lifecycle Management (PLM) is, and why it's needed. It describes the environment in which products are developed, realised and supported, before looking at the basic components of PLM, such as the product, processes, applications, and people. The final part addresses the implementation of PLM, showing the steps of a project or initiative, and typical activities. This new and expanded edition of Product Lifecycle Management is fully updated to reflect the many advances made in PLM since the release of the first edition. It includes descriptions of PLM technologies and examples of implementation projects in industry. Product Lifecycle Management will broaden the reader’s understanding of PLM, nurturing the skills needed to implement PLM successfully and to achieve world-class product performance across the lifecycle. “A 20-year veteran of PLM, I highly recommend this book. A clear and complete overview of PLM from definition to implementation. Everything is there - reasons, resources, strategy, implementation and PLM project management.” Achim Heilmann, Manager, Global Technical Publications, Varian Medical Systems “Product Lifecycle Management is an important technology for European industry. This state-of-the art book is a reference for those implementing and researching PLM.” Dr. Erastos Filos, Head of Sector "Intelligent Manufacturing Systems", European Commission “This book, written by one of the best experts in this field, is an ideal complement for PLM courses at Bachelor and Master level, as well as a well-founded reference book for practitioners.” Prof. Dr.-Ing. Dr. h.c. Sandor Vajna, University of Magdeburg, Germany “This comprehensive book can help drive an understanding of PLM at all levels – from CEOs to CIOs, and from professors to students – that will help this important industry continue to expand and thrive.” James Heppelmann, President and Chief Executive Officer, PTC “PLM is a mission-critical decision-making system leveraged by the world’s most innovative companies to transform their process of innovation on a continuous basis. That is a powerful value proposition in a world where the challenge is to get better products to the market faster than ever before. That is the power of PLM.” Tony Affuso, Chairman and CEO, Siemens PLM Software