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Customer Relationship Management: A Step

Customer Relationship Management: A Step PDF Author: H. Peeru Mohamed
Publisher: Vikas Publishing House
ISBN: 9788125912057
Category : Customer relations
Languages : en
Pages : 242

Book Description
This book succinctly explains the cardinal principles of effective customer relationship management (CRM) –acquiring, retaining and expanding customer base. The concepts, process, techniques, significance and architectural aspects of CRM are dealt in comprehensive manner. The book would serve as a useful source of reference for designing, developing and implementing CRM in any organization.
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