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Author: Sim Van der Ryn Publisher: Island Press ISBN: 9781610914260 Category : Architecture Languages : en Pages : 0
Book Description
Despite an uncertain economy, the market for green building is exploding. The US green building market has expanded dramatically since 2008 and is projected to double in size by 2015 (from $42 billion in construction starts to $135 billion). But green-building pioneer Sim Van der Ryn says, “greening” our buildings is not enough. He advocates for “empathic design”, in which a designer not only works in concert with nature, but with an understanding of and empathy for the end user and for ones self. It is not just one of these connections, but all three that are necessary to design for a future that is more humane, equitable, and resilient. Sim’s lifelong focus has been in shifting the paradigm in architecture and design. Instead of thinking about design primarily in relation to the infrastructure we live in and with—everything from buildings to wireless routing—he advocates for a focus on the people who use and are affected by this infrastructure. Basic design must include a real understanding of human ecology or end-user preferences. Understanding ones motivations and spirituality, Sim believes, is critical to designing with empathy for natural and human communities. In Design for an Empathic World Van der Ryn shares his thoughts and experience about the design of our world today. With a focus on the strengths and weaknesses in our approach to the design of our communities, regions, and buildings he looks at promising trends and projects that demonstrate how we can help create a better world for others and ourselves. Architects, urban designers, and students of architecture will all enjoy this beautifully illustrated book drawing on a rich and revered career of a noted leader in their field. The journey described in Design for an Empathic World will help to inspire change and foster the collaboration and thoughtfulness necessary to achieve a more empathic future.
Author: Sim Van der Ryn Publisher: Island Press ISBN: 9781610914260 Category : Architecture Languages : en Pages : 0
Book Description
Despite an uncertain economy, the market for green building is exploding. The US green building market has expanded dramatically since 2008 and is projected to double in size by 2015 (from $42 billion in construction starts to $135 billion). But green-building pioneer Sim Van der Ryn says, “greening” our buildings is not enough. He advocates for “empathic design”, in which a designer not only works in concert with nature, but with an understanding of and empathy for the end user and for ones self. It is not just one of these connections, but all three that are necessary to design for a future that is more humane, equitable, and resilient. Sim’s lifelong focus has been in shifting the paradigm in architecture and design. Instead of thinking about design primarily in relation to the infrastructure we live in and with—everything from buildings to wireless routing—he advocates for a focus on the people who use and are affected by this infrastructure. Basic design must include a real understanding of human ecology or end-user preferences. Understanding ones motivations and spirituality, Sim believes, is critical to designing with empathy for natural and human communities. In Design for an Empathic World Van der Ryn shares his thoughts and experience about the design of our world today. With a focus on the strengths and weaknesses in our approach to the design of our communities, regions, and buildings he looks at promising trends and projects that demonstrate how we can help create a better world for others and ourselves. Architects, urban designers, and students of architecture will all enjoy this beautifully illustrated book drawing on a rich and revered career of a noted leader in their field. The journey described in Design for an Empathic World will help to inspire change and foster the collaboration and thoughtfulness necessary to achieve a more empathic future.
Author: Jeremy Myerson Publisher: Lund Humphries Publishers Limited ISBN: 9781848224636 Category : Design Languages : en Pages : 144
Book Description
The way we experience the world is largely through the design of the places, products, communications, services and systems we encounter every day. Design determines how difficult or easy it is to achieve certain things - whether boarding a plane, taking a bath, cooking a meal, crossing the street or making a call, we all want a world that works ......
Author: Michael Ventura Publisher: Atria Books ISBN: 1501182862 Category : Business & Economics Languages : en Pages : 3
Book Description
Michael Ventura, entrepreneur and CEO of award-winning strategy and design firm Sub Rosa, shares “how to unlock our ability to design solutions, spark innovation, and solve tough challenges with empathy at the center” (Arianna Huffington). Having built his career working with iconic brands and institutions such as General Electric, Google, Nike, Warby Parker, and also The United Nations and the Obama Administration, Michael Ventura offers entrepreneurs and executives a radical new business book and way forward. Empathy is not about being nice. It’s not about pity or sympathy either. It’s about understanding—your consumers, your colleagues, and yourself—and it’s a direct path to powerful leadership. As such, Applied Empathy presents real strategies, based on Sub Rosa’s design work and the popular class Ventura and his team have taught at Princeton University, on how to make lasting connections and evolve your business internally (your employees, culture, and product/services) as well as externally (your brand, consumers, and value). “The most neglected fact in business is we’re all human. Michael Ventura makes a powerful argument that empathy is the secret sauce of 21st century business. The more digital we get, the more empathy we need” (Chip Conley, New York Times bestselling author of Emotional Equation). For leaders of all levels, this groundbreaking guide lays the foundation to establish a diverse, inventive, and driven team that can meet the challenges of today’s ever-evolving marketplace. If you want to connect to the people you work with, you have to understand them first.
Author: Jon Kolko Publisher: Harvard Business Review Press ISBN: 1625274807 Category : Business & Economics Languages : en Pages : 224
Book Description
From Design Thinking to Design Doing Innovators today are told to run loose and think lean in order to fail fast and succeed sooner. But in a world obsessed with the new, where cool added features often trump actual customer needs, it’s the consumer who suffers. In our quest to be more agile, we end up creating products that underwhelm. So how does a company like Nest, creator of the mundane thermostat, earn accolades like “beautiful” and “revolutionary” and a $3.2 billion Google buyout? What did Nest do differently to create a household product that people speak of with love? Nest, and companies like it, understand that emotional connection is critical to product development. And they use a clear, repeatable design process that focuses squarely on consumer engagement rather than piling on features for features’ sake. In this refreshingly jargon-free and practical book, product design expert Jon Kolko maps out this process, demonstrating how it will help you and your team conceive and build successful, emotionally resonant products again and again. The key, says Kolko, is empathy. You need to deeply understand customer needs and feelings, and this understanding must be reflected in the product. In successive chapters of the book, we see how leading companies use a design process of storytelling and iteration that evokes positive emotions, changes behavior, and creates deep engagement. Here are the four key steps: 1. Determine a product-market fit by seeking signals from communities of users. 2. Identify behavioral insights by conducting ethnographic research. 3. Sketch a product strategy by synthesizing complex research data into simple insights. 4. Polish the product details using visual representations to simplify complex ideas. Kolko walks the reader through each step, sharing eye-opening insights from his fifteen-year career in product design along the way. Whether you’re a designer, a product developer, or a marketer thinking about your company’s next offering, this book will forever change the way you think about—and create—successful products.
Author: John Cary Publisher: Island Press ISBN: 1610917936 Category : Architecture Languages : en Pages : 281
Book Description
The book reveals a new understanding of the ways that design shapes our lives and gives professionals and interested citizens the tools to seek out and demand designs that dignify.
Author: Katja Battarbee Publisher: ISBN: 9789518267082 Category : Industrial design Languages : en Pages : 168
Book Description
Professional Empathic Design: User Experience in Product DesignBased on several years of research, this book introduces design concepts and methods for the fuzzy front end. The contributors are both academic researchers and practicing designers who have been working with companies.
Author: Tony Bates Publisher: IdeaPress Publishing ISBN: 9781646870431 Category : Business & Economics Languages : en Pages : 195
Book Description
A bold new look at how technology can become a force multiplier to deliver more empathy and integrate deeper, more personalized human connections into everyday business interactions at scale. While the world has never needed more empathy than today, too often technology is used by businesses as a substitute and a barrier to real human connection. We've all experienced dumb chatbots, automated scripts and poor employee interactions that dehumanizes customer interactions. That's because brands have focused on company centric business strategies, processes and technology. However, simply put: No customers, no business. What if, by transforming the old company-centric way of doing business and putting customers and employees front and center, businesses could succeed faster than ever before and not at the expense of their most important assets--the very people who make it possible to be in business? Empathy is a powerful construct for a better world and a better business. It's not a synonym for nice. Empathy is about respect and treating people in the context of their unique situation in a highly personalized way. In this groundbreaking new book, longtime technology leader and current CEO of Genesys, Tony Bates teams up with researcher and customer experience evangelist, Dr. Natalie Petouhoff to define a new path forward to put empathy into action. By using strategies and technologies as the flywheel to orchestrate systems of listening, understanding and predicting, as well as, taking action and learning from those interactions at scale, businesses can easily put the customer and employee first, not only meet the ever-changing customer and employee expectations, but also leapfrog their competition. They predict empathy is the next frontier in technology. This book is aimed at sparking an industry-wide conversation about how exponential technologies like, AI and cloud can enable a more empathetic world.
Author: Patnaik Publisher: Pearson Education India ISBN: 9788131730133 Category : Languages : en Pages : 276
Book Description
Executives often know little about the people who buy their companies' products and services. This is not surprising. To study people, you must care about them. However, most companies eliminate empathy from their operations. In essence, they proceed as if they have calculating, survival-bent reptile brains. Profits drive everything. This is an odd disconnect because corporate livelihoods depend on people - not lizards - and people's brains are hardwired to be empathetic. Dev Patnaik (writing with Peter Mortensen) shows why firms that connect empathetically with their customers do better financially. He insists today's cold-hearted, bottom-line business world has room for caring companies, and he points to IBM, Nike and Harley-Davidson as examples. The fact that empathy is also a strong business strategy is icing on the cake. getAbstract suggests this fine book to CEOs, marketing officers and other executives who want to build their business by acting on their respect for their customers. As Patnaik explains on his blog, "Empathy isn't about having a visionary leader. It's about making customer information an easy, everyday and experiential part of working at your company."
Author: Jamil Zaki Publisher: Crown Publishing Group (NY) ISBN: 0451499247 Category : Psychology Languages : en Pages : 274
Book Description
"A Stanford psychologist offers a bold new understanding of empathy, revealing it to be a skill, not a fixed trait, and showing, through science and stories, how we can all become more empathetic"--
Author: Sim Van der Ryn
Author: Sim Van der Ryn
Author: Jeremy Myerson
Author: Michael Ventura
Author: Jon Kolko
Author: John Cary
Author: Katja Battarbee
Author: Mariana Pestana
Author: Tony Bates
Author: Patnaik
Author: Jamil Zaki