Developing Successful Social Media Plans in Sport Organizations PDF Download

Author: Jimmy Sanderson
Publisher:
ISBN: 9781935412977
Category : Social media
Languages : en
Pages : 0

View

Book Description
Social media platforms have permeated sport at a rapid rate. It is difficult to find an avenue of sport that these communication technologies do not touch. As a result, sport organization personnel have been faced with the challenge of both integrating and optimising social media. (Insert paragraph) Given the rapid proliferation of social media into sport, organizational approaches are varied. Authors Jimmy Sanderson and Christopher Yandle fill the need for a central resource that can link practical examples with academic research to provide a compelling overview of developing successful social media plans for sport organizations. The content within the book will be beneficial to industry professionals as well as be a useful classroom resource for sport management and sport communication faculty and students. As an additional resource, the text also includes case studies and input from athletic administrators, coaches, and athletes.

Author: David Kent Stotlar
Publisher:
ISBN:
Category : Sports
Languages : en
Pages : 158

View

Book Description
Professors, students and professionals can use this process-oriented approach for developing, writing, implementing and managing "win-win" marketing plans. Authored by an international leader in the field of sport management, this workbook uses specific examples from sport organizations and sample plans to illustrate each task. The updated edition contains eight new chapters, as well as a "best practices" section at the end of each chapter to illuminate the complex world of sport marketing.

Author: Timothy Newman
Publisher: Routledge
ISBN: 1351817205
Category : Sports & Recreation
Languages : en
Pages : 216

View

Book Description
From the Preface: "Not surprisingly, companies of all sizes are using social media as part of their marketing and public relations efforts. The growth of the social media phenomenon and constant advances in technology obviously create unique and powerful opportunities for those able to capitalize on them. The question is how best to do so? Social Media in Sport Marketing has been created to help answer this question as it pertains to sport organizations." Written from the perspective of sport professionals, this brief but thorough text explores the concepts, tools, and issues surrounding social media and marketing, with reader-friendly examples and applications specifically from the world of sports. The authors connect industry-specific content with current trends in social media and provide readers with a balance between theory and experience. Instructors and students can use the book as a primary resource for teaching and learning about traditional sport marketing/public relations principles as they relate to social media. Instructors will appreciate the inclusion of case studies, which can be used to generate discussions; students will benefit from the numerous examples. The book can also serve as a guidebook for those who want to put ideas into action immediately. The experienced author team includes a sport marketing professor as well as practitioners involved in social media project management and development.

Author: G. Clayton Stoldt
Publisher: Human Kinetics Publishers
ISBN: 1492589381
Category : Communication in organizations
Languages : en
Pages : 289

View

Book Description
"The text provides students and professionals with an understanding of all aspects of sport public relations, framing its discussion in terms of a managerial and proactive approach to PR"--

Author: Paul M. Pedersen
Publisher: Human Kinetics Publishers
ISBN: 1492594490
Category : Communication in sports
Languages : en
Pages : 474

View

Book Description
"This book explores the multifaceted segment of sport communication. This text presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents"--

Author: Gashaw Abeza
Publisher: World Scientific
ISBN: 9811237670
Category : Business & Economics
Languages : en
Pages : 507

View

Book Description
This book enables students to grasp the holistic enterprise of social media as it pertains to social, legal, marketing, and management issues. The book also helps students better understand the research process in social media scholarship and make connections with academic research and applied practice in sport studies.

Author: Pedersen, Paul M.
Publisher: Human Kinetics
ISBN: 1492525774
Category : Business & Economics
Languages : en
Pages : 424

View

Book Description
Strategic Sport Communication, Second Edition, presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents.

Author: Gashaw Abeza
Publisher: Taylor & Francis
ISBN: 1003815936
Category : Sports & Recreation
Languages : en
Pages : 211

View

Book Description
This book takes a close look at social media in sport and considers its significance for sport business and for the wider relationship between sport and society. Presenting new research, case studies and data, it examines the way people use social media, the changing art of managing social media platforms, and the theory and concepts that inform research on this important topic. Featuring the work of leading sport researchers from around the world, the book presents evidence-based analysis of contemporary topics including fan engagement, athlete activism, branding and sponsorship strategies, sportswashing, public relations and crisis communication. It presents case studies from sports and events such as the Olympic Games, the WNBA, professional football leagues, and Peloton, and across social media platforms including TikTok, Twitter and Instagram. This is essential reading for anybody with an interest in sport media, sport business, the sociology of sport, digital business, or new media studies.

Author: Norm O'Reilly
Publisher: Human Kinetics
ISBN: 1718200943
Category : Sports
Languages : en
Pages : 402

View

Book Description
"This book focuses on sport marketing concepts, theories, applications and cases/expert perspectives on the Canadian marketplace. It covers essential topics including the Canadian sport system, market research, consumer behavior, digital marketing, and provides an example of a marketing plan for students to use and build from. In the Know sidebars and Executive Perspective sidebars provide practical application to the material and follow successful programs and individuals"--

Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1668471248
Category : Computers
Languages : en
Pages : 2012

View

Book Description
The introduction of social media has given many communities the opportunity to connect and communicate with each other at a higher level than ever before. Many organizations, from businesses to governments, have taken advantage of this important tool to conduct research and enhance efficiency. Libraries and educational institutions have also made use of social media to enhance educational marketing, engage with learning communities, adapt educational tools, and more. The Research Anthology on Applying Social Networking Strategies to Classrooms and Libraries describes the applications, tools, and opportunities provided by the intersection of education and social media. It also considers the ways in which social media encourages learner engagement and community participation. Covering topics such as data collection, online professional learning networks, and reinforcement learning, this major reference work is a dynamic resource for pre-service teachers, teacher educators, faculty and administrators of both K-12 and higher education, librarians, archivists, government officials, researchers, and academicians.