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Author: Gashaw Abeza Publisher: World Scientific ISBN: 9811237670 Category : Business & Economics Languages : en Pages : 507
Book Description
This book enables students to grasp the holistic enterprise of social media as it pertains to social, legal, marketing, and management issues. The book also helps students better understand the research process in social media scholarship and make connections with academic research and applied practice in sport studies.
Author: Gashaw Abeza Publisher: World Scientific ISBN: 9811237670 Category : Business & Economics Languages : en Pages : 507
Book Description
This book enables students to grasp the holistic enterprise of social media as it pertains to social, legal, marketing, and management issues. The book also helps students better understand the research process in social media scholarship and make connections with academic research and applied practice in sport studies.
Author: Timothy Newman Publisher: Routledge ISBN: 1351817205 Category : Sports & Recreation Languages : en Pages : 216
Book Description
From the Preface: "Not surprisingly, companies of all sizes are using social media as part of their marketing and public relations efforts. The growth of the social media phenomenon and constant advances in technology obviously create unique and powerful opportunities for those able to capitalize on them. The question is how best to do so? Social Media in Sport Marketing has been created to help answer this question as it pertains to sport organizations." Written from the perspective of sport professionals, this brief but thorough text explores the concepts, tools, and issues surrounding social media and marketing, with reader-friendly examples and applications specifically from the world of sports. The authors connect industry-specific content with current trends in social media and provide readers with a balance between theory and experience. Instructors and students can use the book as a primary resource for teaching and learning about traditional sport marketing/public relations principles as they relate to social media. Instructors will appreciate the inclusion of case studies, which can be used to generate discussions; students will benefit from the numerous examples. The book can also serve as a guidebook for those who want to put ideas into action immediately. The experienced author team includes a sport marketing professor as well as practitioners involved in social media project management and development.
Author: Jimmy Sanderson Publisher: ISBN: 9781935412977 Category : Social media Languages : en Pages : 0
Book Description
Social media platforms have permeated sport at a rapid rate. It is difficult to find an avenue of sport that these communication technologies do not touch. As a result, sport organization personnel have been faced with the challenge of both integrating and optimising social media. (Insert paragraph) Given the rapid proliferation of social media into sport, organizational approaches are varied. Authors Jimmy Sanderson and Christopher Yandle fill the need for a central resource that can link practical examples with academic research to provide a compelling overview of developing successful social media plans for sport organizations. The content within the book will be beneficial to industry professionals as well as be a useful classroom resource for sport management and sport communication faculty and students. As an additional resource, the text also includes case studies and input from athletic administrators, coaches, and athletes.
Author: Aaron Eisman Publisher: Palmetto Publishing ISBN: 9781638371472 Category : Sports & Recreation Languages : en Pages : 144
Book Description
Today social media is king, influencing everything from art to reality TV to national news and politics. It's hard to imagine a world without social media. But it wasn't always like this. In this fascinating book, sports social media expert Aaron Eisman chronicles the sports social media evolution since 2009. The book discusses sports social media history, taking a deep dive into the journey from a casual responsibility for major sports companies to the multi-million dollar industry it is today. Included are interesting stories about major moments in sports social media, such as the birth of ESPN social media, the disruption of Bleacher Report in the industry and the story of Omar Raja and House of Highlights. While athletes didn't give it too much importance early on, they have come to understand the necessity of building a strong social media platform and brand. The book includes interviews with major thought leaders who are influencing the industry. The book breaks down key components of social media like strategy, content, voice, and analytics. In addition, it discusses trends that people will see in the future. Eisman's writing is playful yet impactful, his tone is positive even as it breaks down the negative sides of the phenomenon. The reader will learn a lot about sports social media and how it has touched many lives, and in the end, will understand sports social media even if they had no prior clue about the subject. Sports social media is here to stay.
Author: Neil Farrington Publisher: Routledge ISBN: 1134473648 Category : Social Science Languages : en Pages : 157
Book Description
Racist abuse may at one time have been hurled across the sports stadium or scrawled on a wall. But in today’s social media world it can be published to millions, from almost anywhere, in an instant. Sport, Racism and Social Media provides the first significant, academic account of how social media is shaping the nature of racisms in sport. Among the questions it addresses are: How, and why, is racism being expressed across different social media platforms and sporting contexts? To what extent is social media providing new platforms for traditional prejudices or actually creating new forms of racism? How can campaigners, authorities and individuals best challenge and counter these forms of racism? Combining analysis of social media content with in-depth interviews with athletes, fans, campaigners and officials, and including extensive case studies of soccer, boxing, the NHL, the NBA, and cricket, the book provides important new insights on a familiar but ever changing story. It is essential reading for any student, researcher, media professional, administrator or policy-maker with an interest in sport, new media or the issue of racism in wider society.
Author: Gashaw Abeza Publisher: Taylor & Francis ISBN: 1003815936 Category : Sports & Recreation Languages : en Pages : 211
Book Description
This book takes a close look at social media in sport and considers its significance for sport business and for the wider relationship between sport and society. Presenting new research, case studies and data, it examines the way people use social media, the changing art of managing social media platforms, and the theory and concepts that inform research on this important topic. Featuring the work of leading sport researchers from around the world, the book presents evidence-based analysis of contemporary topics including fan engagement, athlete activism, branding and sponsorship strategies, sportswashing, public relations and crisis communication. It presents case studies from sports and events such as the Olympic Games, the WNBA, professional football leagues, and Peloton, and across social media platforms including TikTok, Twitter and Instagram. This is essential reading for anybody with an interest in sport media, sport business, the sociology of sport, digital business, or new media studies.
Author: Gashaw Abeza Publisher: Taylor & Francis ISBN: 1003851444 Category : Sports & Recreation Languages : en Pages : 108
Book Description
This concise, practical book examines the significance of social media for the sport industry, explaining key concepts and sharing tools and best practice for the use of social media in sport business communication. Accessibly written and avoiding jargon, the book considers the history, development, commercial impact, social effects, and the legal and ethical concerns of social media in the context of sport. Covering all levels of sport, from professional to grassroots, the book includes international cases and examples throughout, presenting key findings from current research. It also explains the role of social media agencies and the fundamentals of managing a sport organization’s social media platforms and outputs. This book is essential reading for all sport business professionals and for any sport business, management, or marketing student looking for a primer on this important and growing subject.
Author: Brett Hutchins Publisher: Routledge ISBN: 113410801X Category : Sports & Recreation Languages : en Pages : 305
Book Description
Live broadband streaming of the 2008 Beijing Olympics accounted for 2,200 of the estimated 3,600 total hours shown by the American NBC-Universal networks. At the 2012 London Olympics, unprecedented multi-platforming embraced online, mobile devices, game consoles and broadcast television, with the BBC providing 2,500 hours of live coverage, including every competitive event, much in high definition and some in 3D. The BBC also had 12 million requests for video on mobile phones and 9.2 million browsers on its mobile Olympics website and app. This pattern will only intensify at future sport mega events like the 2014 FIFA World Cup and 2016 Summer Olympics, both of which will take place in Brazil. Increasingly, when people talk of the screen that delivers footage of their favorite professional sport, they are describing desktop, laptop, and tablet computer screens as well as television and mobile handsets. Digital Media Sport analyzes the intersecting issues of technological change, market power, and cultural practices that shape the contemporary global sports media landscape. The complexity of these related issues demands an interdisciplinary approach that is adopted here in a series of thematically-organized essays by international scholars working in media studies, Internet studies, sociology, cultural studies, and sport studies. .
Author: Brett Hutchins Publisher: Taylor & Francis ISBN: 1136321101 Category : Sports & Recreation Languages : en Pages : 256
Book Description
Television is no longer the only screen delivering footage and news to people about sport. Computers, the Internet, Web, mobile and other digital media are increasingly important technologies in the production and consumption of sports media. Sport Beyond Television analyzes the changes that have given rise to this situation, combining theoretical insights with original evidence collected through extensive research and interviews with people working in the media and sport industries. It locates sports media as a pivotal component in online content economies and cultures, and counteracts the scant scholarly attention to sports media when compared to music, film and publishing in convergent media cultures. An expanding array of popular sports media – industry, user, club, athlete and fan produced – is now available and accessible in networked digital communications environments. This change is confounding the thinking of major sports organizations that have lived off the generous revenue flowing from exclusive broadcast contracts with free-to-air and subscription television networks for the last five decades. These developments are creating commercial and policy confusion, particularly as sports audiences and the advertising market fragment in line with the proliferation of niche channels and sources of digital sports media. Chapters in this title examine the shift from broadcast to online sports media markets, the impact of social networking platforms like Twitter and Facebook, evolving user and fan practices, the changing character of sports journalism, and the rise of sports computer gaming. Each chapter traces the socio-cultural implications of trends and trajectories in media sport.
Author: Gashaw Abeza
Author: Gashaw Abeza
Author: Timothy Newman
Author: Jimmy Sanderson
Author: Aaron Eisman
Author: Neil Farrington
Author: Gashaw Abeza
Author: 
Author: Gashaw Abeza
Author: Brett Hutchins
Author: Brett Hutchins