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E-Commerce Adoption and Small Business in the Global Marketplace: Tools for Optimization

E-Commerce Adoption and Small Business in the Global Marketplace: Tools for Optimization PDF Author: Thomas, Brychan
Publisher: IGI Global
ISBN: 1605669997
Category : Computers
Languages : en
Pages : 399

Book Description
"This book focuses on isolating what determines the adoption of e-commerce applications that will optimize potential opportunities presented to small businesses through adoption"--Provided by publisher.

E-Commerce Adoption and Small Business in the Global Marketplace: Tools for Optimization

E-Commerce Adoption and Small Business in the Global Marketplace: Tools for Optimization PDF Author: Thomas, Brychan
Publisher: IGI Global
ISBN: 1605669997
Category : Computers
Languages : en
Pages : 399

Book Description
"This book focuses on isolating what determines the adoption of e-commerce applications that will optimize potential opportunities presented to small businesses through adoption"--Provided by publisher.

Trends in E-Business, E-Services, and E-Commerce: Impact of Technology on Goods, Services, and Business Transactions

Trends in E-Business, E-Services, and E-Commerce: Impact of Technology on Goods, Services, and Business Transactions PDF Author: Lee, In
Publisher: IGI Global
ISBN: 1466645113
Category : Business & Economics
Languages : en
Pages : 347

Book Description
"This book offers insights into issues, challenges, and solutions related to the successful application and management aspects of electronic business, providing a comprehensive framework for researchers and practitioners in understanding the growing demand of e-business research"--Provided by publisher.

Trends and Applications in Software Engineering

Trends and Applications in Software Engineering PDF Author: Jezreel Mejia
Publisher: Springer
ISBN: 3319262858
Category : Computers
Languages : en
Pages : 309

Book Description
This book contains a selection of papers from The 2015 International Conference on Software Process Improvement (CIMPS’15), held between the 28th and 30th of October in Mazatlán, Sinaloa, México. The CIMPS’15 is a global forum for researchers and practitioners that present and discuss the most recent innovations, trends, results, experiences and concerns in the several perspectives of Software Engineering with clear relationship but not limited to software processes, Security in Information and Communication Technology and Big Data Field. The main topics covered are: Organizational Models, Standards and Methodologies, Knowledge Management, Software Systems, Applications and Tools, Information and Communication Technologies and Processes in non-software domains (Mining, automotive, aerospace, business, health care, manufacturing, etc.) with a demonstrated relationship to software process challenges.

Leadership Strategies for Global Supply Chain Management in Emerging Markets

Leadership Strategies for Global Supply Chain Management in Emerging Markets PDF Author: Dwivedi, Ashish
Publisher: IGI Global
ISBN: 1799828697
Category : Business & Economics
Languages : en
Pages : 333

Book Description
In recent decades, the rapid expansion of trade and investment among developing countries has resulted in a scenario wherein firms from developing countries account for an increasing share of capital, goods, and wealth in the global economy. Industry leaders from developing countries have observed that firms in developing countries need to identify and develop key supply chain capabilities in order to succeed in emerging markets. It is argued that customers in emerging markets are likely to have different needs and supply chain expectations as compared to customers in developed economies. Reaching into these emerging markets, understanding the customer diversity, and translating it into effective segmentation schemes are critical for the efficient design of supply chain operations. Leadership Strategies for Global Supply Chain Management in Emerging Markets is a pivotal reference source that provides vital research on creating efficient supply chain operations in emerging markets. While highlighting topics such as consumer behavior, global operations, and information transparency, this publication investigates the needs of consumers in emerging markets as well as the methods of designing effective operations. This book is ideally designed for supply chain managers, logistics managers, operations and warehousing professionals, industry practitioners, academicians, students, and researchers.

Transdisciplinary Marketing Concepts and Emergent Methods for Virtual Environments

Transdisciplinary Marketing Concepts and Emergent Methods for Virtual Environments PDF Author: El-Gohary, Hatem
Publisher: IGI Global
ISBN: 1466618620
Category : Business & Economics
Languages : en
Pages : 386

Book Description
"This book provides a broad and comprehensive international coverage of subjects, issues, and current trends relating to all areas of online marketing"--Provided by publisher.

Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN

Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN PDF Author: Almunawar, Mohammad Nabil
Publisher: IGI Global
ISBN: 1799849856
Category : Business & Economics
Languages : en
Pages : 883

Book Description
Business-to-consumer (B2C) and consumer-to-consumer (C2C) e-commerce transactions, including social commerce, are rapidly expanding, although e-commerce is still small when compared to traditional business transactions. As the familiarity of making purchases using smart devices continues to expand, many global and regional investors hope to target the ASEAN region to tap into the rising digital market in this region. The Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN is an essential reference source that discusses economics, marketing strategies, and mobile payment systems, as well as digital marketplaces, communication technologies, and social technologies utilized for business purposes. Featuring research on topics such as business culture, mobile technology, and consumer satisfaction, this book is ideally designed for policymakers, financial managers, business professionals, academicians, students, and researchers.

Handbook of Research on the Platform Economy and the Evolution of E-Commerce

Handbook of Research on the Platform Economy and the Evolution of E-Commerce PDF Author: Ertz, Myriam
Publisher: IGI Global
ISBN: 1799875466
Category : Business & Economics
Languages : en
Pages : 554

Book Description
In the past two decades, research on electronic commerce and platforms has thrived. Tremendous academic research has been conducted on this specific concept. Over the last decade, with the rise of applications and mobile technology, that stream of research has extended to the collaborative economy, more colloquially known as the sharing economy. The commonality between e-commerce and collaborative consumption being that they both occur online and rely predominantly on platforms. The Handbook of Research on the Platform Economy and the Evolution of E-Commerce is a comprehensive reference book offering a holistic perspective of the platform economy by connecting the e-commerce and collaborative economy streams into a common framework. As such, this integrated perspective offers a clearer understanding of the key trends in research and in managerial action, as well as an agenda for future studies and practice. This handbook emphasizes how the digital transition will create an increased merging between physical and digital activities, as well as the challenges and opportunities pertaining to this trend. Covering topics including sharing economy, Marketing 4.0, and digital applications, this book is essential for marketers, managers, executives, students, researchers, and academicians.

Creating Entrepreneurial Space

Creating Entrepreneurial Space PDF Author: David Higgins
Publisher: Emerald Group Publishing
ISBN: 1787695794
Category : Business & Economics
Languages : en
Pages : 171

Book Description
The book draws upon new theoretical perspectives and approaches as a means of illustrating the inherently social and contextualized nature of entrepreneurial practice, and advance the manner in which we critically think about and engage with various aspects of entrepreneurial practice and development.

Digital Tools for Computer Music Production and Distribution

Digital Tools for Computer Music Production and Distribution PDF Author: Politis, Dionysios
Publisher: IGI Global
ISBN: 1522502653
Category : Music
Languages : en
Pages : 308

Book Description
It is clear that the digital age has fully embraced music production, distribution, and transcendence for a vivid audience that demands more music both in quantity and versatility. However, the evolving world of digital music production faces a calamity of tremendous proportions: the asymmetrically increasing online piracy that devastates radio stations, media channels, producers, composers, and artists, severely threatening the music industry. Digital Tools for Computer Music Production and Distribution presents research-based perspectives and solutions for integrating computational methods for music production, distribution, and access around the world, in addition to challenges facing the music industry in an age of digital access, content sharing, and crime. Highlighting the changing scope of the music industry and the role of the digital age in such transformations, this publication is an essential resource for computer programmers, sound engineers, language and speech experts, legal experts specializing in music piracy and rights management, researchers, and graduate-level students across disciplines.

Driving Traffic and Customer Activity Through Affiliate Marketing

Driving Traffic and Customer Activity Through Affiliate Marketing PDF Author: Singh, Surabhi
Publisher: IGI Global
ISBN: 1522526579
Category : Business & Economics
Languages : en
Pages : 251

Book Description
Technological developments have created new opportunities for contemporary businesses. Online stores can now utilize a specific branch of marketing in order to maximize the revenue of their business and increase website traffic. Driving Traffic and Customer Activity Through Affiliate Marketing is an essential reference publication highlighting the latest scholarly research on the method of increasing online business traffic and sales by external referrals. Featuring extensive coverage on a broad range of topics and perspectives such as networking, program management, and customer satisfaction, this book is ideally designed for academicians, practitioners, and students seeking current information on ways to increase customer activity.