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Author: Duena Blomstrom Publisher: Springer ISBN: 3319756532 Category : Business & Economics Languages : en Pages : 159
Book Description
Banking is under threat. Despite access to fast-paced technology known as FinTech, an antiquated business model and internal organizational paralysis do not allow for the creation of a truly beloved brand and are stifling change. To survive and thrive when their competition is catching up, banks must understand the principles behind Emotional Banking—a cultural change concept that brings the consumer to the center of rethinking banking products and delivery. This book starts with a history of the space then moves into an overview of what FinTech is. After discussing the state of banking today including stories from the biggest names in the industry, the concept of Emotional Banking and Brand are introduced as an answer to the problems outlined above. It concludes with examples of best practices and a hands-on approach on how to change the inertia, become a brand and make customers fall in love with their bank. Some of the questions this book tackles include: · Why don’t banks “care”? · How many banks will survive? · What is FinTech and why does it matter? · Can Banks become beloved brands and find their way to the consumer’s heart? · Why is there a disconnect between what we say and what we do in the industry? · Is inertia in banking a result of broken internal culture? · Which big brand or challenger will be at the top in 5 years?
Author: Duena Blomstrom Publisher: Springer ISBN: 3319756532 Category : Business & Economics Languages : en Pages : 159
Book Description
Banking is under threat. Despite access to fast-paced technology known as FinTech, an antiquated business model and internal organizational paralysis do not allow for the creation of a truly beloved brand and are stifling change. To survive and thrive when their competition is catching up, banks must understand the principles behind Emotional Banking—a cultural change concept that brings the consumer to the center of rethinking banking products and delivery. This book starts with a history of the space then moves into an overview of what FinTech is. After discussing the state of banking today including stories from the biggest names in the industry, the concept of Emotional Banking and Brand are introduced as an answer to the problems outlined above. It concludes with examples of best practices and a hands-on approach on how to change the inertia, become a brand and make customers fall in love with their bank. Some of the questions this book tackles include: · Why don’t banks “care”? · How many banks will survive? · What is FinTech and why does it matter? · Can Banks become beloved brands and find their way to the consumer’s heart? · Why is there a disconnect between what we say and what we do in the industry? · Is inertia in banking a result of broken internal culture? · Which big brand or challenger will be at the top in 5 years?
Author: Yvonne Brooks Publisher: iUniverse ISBN: 1532004540 Category : Juvenile Nonfiction Languages : en Pages : 131
Book Description
We all have emotional bank accounts. Just as we want our traditional bank accounts to have positive balances and to be filled with money, we also need our emotional bank accounts to have positive balances and be filled with healthy emotions. Emotional Banking for Kids offers a handbook on emotional intelligence designed for children in elementary and middle school. Written by family empowerment expert Yvonne Brooks and coauthored by nine-year-old Yasmin Soferi, this manual provides helpful exercises for raising self-esteem by becoming more secure, increasing understanding, depositing healthy emotions daily, advancing emotionally through forgiveness, using self-control to fill up your personal emotional bank account, and operating at the highest emotional frequencylove. There is no reason for any child to be left behind emotionally. With the right tools available to them, children ages nine to twelve can take full responsibility for their own happiness and emotional well-being. This emotional intelligence guide presents practical guidance for children in elementary and middle school, helping them to grow stronger emotionally.
Author: Emmanuel Mogaji Publisher: Emerald Group Publishing ISBN: 1787563014 Category : Business & Economics Languages : en Pages : 120
Book Description
Taking into consideration the global financial crisis, the current challenges of competition and open banking, and the looming threat of Brexit, this book explores the implications of using emotional appeals in financial services advertising.
Author: Ros Taylor Publisher: Kogan Page Publishers ISBN: 9780749436667 Category : Business & Economics Languages : en Pages : 296
Book Description
Fast Track to the Top guides you through practical programmes based on the 10 Key Skills common to successful people, enabling you to profile your personal skills, assess your potential and learn how to achieve your goals.
Author: Pamela Yellen Publisher: Vanguard ISBN: 0786745347 Category : Business & Economics Languages : en Pages : 258
Book Description
The Wall Street Journal, USA Today, and BusinessWeek bestseller Bank On Yourself: The Life-Changing Secret to Growing and Protecting Your Financial Future reveals the secrets to taking back control of your financial future that Wall Street, banks, and credit card companies don’t want you to know. Can you imagine what it would be like to look forward to opening your account statements because they always have good news and never any ugly surprises? More than 100,000 Americans of all ages, incomes, and backgrounds are already using Bank On Yourself to grow a nest-egg they can predict and count on, even when stocks, real estate, and other investments tumble. You’ll meet some of them and hear their stories of how Bank On Yourself has helped them reach a wide variety of short- and longterm personal and financial goals and dreams in this book.
Author: Kremena K. Bachmann Publisher: John Wiley & Sons ISBN: 1119453704 Category : Business & Economics Languages : en Pages : 263
Book Description
An essential framework for wealth management using behavioral finance Behavioral Finance for Private Banking provides a complete framework for wealth management tailored to the unique needs of each client. Merging behavioral finance with private banking, this framework helps you gain a greater understanding of your client’s wants, needs, and perspectives to streamline the decision making process. Beginning with the theoretical foundations of investment decision making and behavioral biases, the discussion delves into cultural differences in global business and asset allocation over the life cycle of the investment to help you construct a wealth management strategy catered to each individual’s needs. This new second edition has been updated to include coverage of fintech and neurofinance, an extension of behavioral finance that is beginning to gain traction in the private banking space. Working closely with clients entails deep interpersonal give and take. To be successful, private banking professionals must be as well-versed in behavioral psychology as they are in finance; this intersection is the heart of behavioral finance, and this book provides essential knowledge that can help you better serve your clients’ needs. Understand the internal dialogue at work when investment decisions are made Overcome the most common behavioral biases—and watch for your own Learn how fintech and neurofinance impact all aspects of private banking Set up a structured wealth management process that places the client’s needs front and center Private banking clients demand more than just financial expertise. They want an advisor who truly understands their needs, and can develop and execute the kind of strategy that will help them achieve their goals. Behavioral Finance for Private Banking provides a complete framework alongside insightful discussion to help you become the solution your clients seek.
Author: Kaufmann, Hans Ruediger Publisher: IGI Global ISBN: 1522582711 Category : Business & Economics Languages : en Pages : 361
Book Description
Societal marketing has gained widespread recognition in the marketing discipline both in academia and the professional industry. The Handbook of Research on Contemporary Consumerism is an essential reference source that provides an in-depth understanding on the various aspects and issues of consumerism and reveals the critical success factors and conceptual and theoretical frameworks of these concepts from recent contexts and perspectives. Additionally, it examines the impact of identity on marketing and branding from the consumerist perspective, discusses consumerism as a source of innovation and product development, and provides insights on consumerism and profitability. Featuring research on topics such as circular economy, digital marketing, and social media, this book is ideally designed for practitioners, managers, marketers, academic researchers, and students.
Author: Stephen R. Covey Publisher: Simon and Schuster ISBN: 147110446X Category : Self-Help Languages : en Pages : 218
Book Description
Children in today's world are inundated with information about who to be, what to do and how to live. But what if there was a way to teach children how to manage priorities, focus on goals and be a positive influence on the world around them? The Leader in Meis that programme. It's based on a hugely successful initiative carried out at the A.B. Combs Elementary School in North Carolina. To hear the parents of A. B Combs talk about the school is to be amazed. In 1999, the school debuted a programme that taught The 7 Habits of Highly Effective Peopleto a pilot group of students. The parents reported an incredible change in their children, who blossomed under the programme. By the end of the following year the average end-of-grade scores had leapt from 84 to 94. This book will launch the message onto a much larger platform. Stephen R. Covey takes the 7 Habits, that have already changed the lives of millions of people, and shows how children can use them as they develop. Those habits -- be proactive, begin with the end in mind, put first things first, think win-win, seek to understand and then to be understood, synergize, and sharpen the saw -- are critical skills to learn at a young age and bring incredible results, proving that it's never too early to teach someone how to live well.
Author: Rich Korb Publisher: Corwin Press ISBN: 1452205787 Category : Education Languages : en Pages : 185
Book Description
This collection of behavior management strategies includes easy-to-implement methods that engage students reignite your love of teaching as you reap the rewards of a well-managed classroom.
Author: Duena Blomstrom
Author: Duena Blomstrom
Author: Yvonne Brooks
Author: Emmanuel Mogaji
Author: Ros Taylor
Author: Pamela Yellen
Author: Kremena K. Bachmann
Author: Kaufmann, Hans Ruediger
Author: Stephen R. Covey
Author: Rich Korb
Author: David H. Barlow