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Entry Barriers and Market Entry Decisions

Entry Barriers and Market Entry Decisions PDF Author: Fahri Karakaya
Publisher: Praeger
ISBN:
Category : Business & Economics
Languages : en
Pages : 230

Book Description
This book provides a comprehensive discussion of market entry barriers in both early and late market entry situations. Barriers in consumer as well as industrial markets are compared, and the advantages of creating as well as overcoming entry barriers are examined. The authors also discuss international market entry barriers and how they can be overcome by presenting actual case histories of successful strategies. The vital role of managerial consensus on market entry in the face of entry barriers is explored, and the book concludes with two Appendices that provide detailed market entry simulation exercises for both domestic and international market entry situations.
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