Author: Stephen A. Kent Publisher: Syracuse University Press ISBN: 9780815629238 Category : History Languages : en Pages : 280
Book Description
Maintains that the failure of political activism led many former radicals to become involved in such groups as the Hare Krishnas, Scientology, Sun Myung Moon's Unification Church, the Jesus movement, and the Children of God, and argues that numerous activists turned from psychedelia and political activism to guru worship and spiritual quest both as a response to the failures of social protest and as a new means of achieving social change. [book cover].
Author: Philip Kotler Publisher: Springer Science & Business Media ISBN: 3540447296 Category : Business & Economics Languages : en Pages : 368
Book Description
This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using branding in a sophisticated way. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. It offers strategies for a successful development of branding concepts for business markets and explains the benefits and the value a business, product or service provides to industrial customers. As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management.
Author: Stephanie Rocke Publisher: Taylor & Francis ISBN: 1000620573 Category : Music Languages : en Pages : 252
Book Description
Since the transformative 1960s, concert masses have incorporated a range of political and religious views that mirror their socio-cultural context. Those of the long 1960s (c1958-1975) reflect non-conformism and social activism; those of the 1980s, environmentalism; those of the 1990s, universalism; and those of the 2000s, cultural pluralism. Despite utilizing a format with its roots in the Roman Catholic liturgy, many of these politicized concert masses also reflect the increasing religious diversification of Western societies. By introducing non-Catholic and often non-Christian beliefs into masses that also remain respectful of Christian tradition, composers in the later twentieth century have employed the genre to promote a conciliatory way of being that promotes the value of heterogeneity and reinforces the need to protect the diversity of musics, species and spiritualities that enrich life. In combining the political with the religious, the case studies presented pose challenges for both supporters and detractors of the secularization paradigm. Overarchingly, they demonstrate that any binary division that separates life into either the religious or the secular and promotes one over the other denies the complexity of lived experience and constitutes a diminution of what it is to be human.
Author: Johny K. Johansson Publisher: SAGE Publications ISBN: 1483311961 Category : Business & Economics Languages : en Pages : 273
Book Description
Written by experts on global marketing, Contemporary Brand Management focuses on the essentials of Brand Management in today’s global marketplace. The text succinctly covers a natural sequence of branding topics, from the building of a new brand, to brand extension and the creation of a global brand, to the management of a firm’s brand portfolio. The authors uniquely explore global branding as a natural expansion strategy across markets and offer numerous international brands as examples throughout. Designed for shorter strategic branding courses (half-term or 6 weeks in length), this text is the ideal companion for upper-level, graduate, or executive-level students seeking a practical knowledge of brand management concepts and applications.
Author: Eileen Luhr Publisher: Univ of California Press ISBN: 9780520943575 Category : History Languages : en Pages : 282
Book Description
Witnessing Suburbia is a lively cultural analysis of the conservative shift in national politics that transformed the United States during the Reagan-Bush era. Eileen Luhr focuses on two fundamental aspects of this shift: the suburbanization of evangelicalism and the rise of Christian popular culture, especially popular music. Taking us from the Jesus Freaks of the late 1960s to Christian heavy metal music to Christian rock festivals and beyond, she shows how evangelicals succeeded in "witnessing" to America's suburbs in a consumer idiom. Luhr argues that the emergence of a politicized evangelical youth culture in fact ranks as one of the major achievements of "third wave" conservatism in the late twentieth century.
Author: Angela M. Lahr Publisher: Oxford University Press ISBN: 9780198042938 Category : Religion Languages : en Pages : 296
Book Description
The Religious Right came to prominence in the early 1980s, but it was born during the early Cold War. Evangelical leaders like Billy Graham, driven by a fierce opposition to communism, led evangelicals out of the political wilderness they'd inhabited since the Scopes trial and into a much more active engagement with the important issues of the day. How did the conservative evangelical culture move into the political mainstream? Angela Lahr seeks to answer this important question. She shows how evangelicals, who had felt marginalized by American culture, drew upon their eschatological belief in the Second Coming of Christ and a subsequent glorious millennium to find common cause with more mainstream Americans who also feared a a 'soon-coming end,' albeit from nuclear war. In the early postwar climate of nuclear fear and anticommunism, the apocalyptic eschatology of premillennial dispensationalism embraced by many evangelicals meshed very well with the "secular apocalyptic" mood of a society equally terrified of the Bomb and of communism. She argues that the development of the bomb, the creation of the state of Israel, and the Cuban Missile Crisis combined with evangelical end-times theology to shape conservative evangelical political identity and to influence secular views. Millennial beliefs influenced evangelical interpretation of these events, repeatedly energized evangelical efforts, and helped evangelicals view themselves and be viewed by others as a vital and legitimate segment of American culture, even when it raised its voice in sharp criticism of aspects of that culture. Conservative Protestants were able to take advantage of this situation to carve out a new space for their subculture within the national arena. The greater legitimacy that evangelicals gained in the early Cold War provided the foundation of a power-base in the national political culture that the religious right would draw on in the late seventies and early eighties. The result, she demonstrates, was the alliance of religious and political conservatives that holds power today.
Author: Frank Jacob Publisher: Walter de Gruyter GmbH & Co KG ISBN: 3110543524 Category : History Languages : en Pages : 480
Book Description
Jewish radical thoughts and actions can be described in a variety of terms and dimensions. This volume wants to survey Jewish radicalism and present different approaches on this global historical phenomenon. It is focused on the 19th and 20th century and tries to grasped the manyfold Ideas of Jewish radicalism and, thereby, it approaches the term Jewish radicalism from different perspectives and wants to extend the understanding of this phenomenon.
Author: Katia Buffetrille Publisher: BRILL ISBN: 9004232176 Category : Social Science Languages : en Pages : 395
Book Description
Through ten contributions written by specialists, this book examines the changes rituals have undergone in Tibet, Nepal and Mongolia in the wake of political and socio-cultural upheavals.
Author: Mark S. Glynn Publisher: Emerald Group Publishing ISBN: 1848556705 Category : Business & Economics Languages : en Pages : 502
Book Description
Focuses on sensemaking, decisions, actions, and evaluating outcomes relating to managing business-to-business brands including product and service brands. This book features chapters that address aspects of the marketing mix for business-to-business and industrial marketers. It includes papers that provide brand management insights for managers.
Author: Stephen A. Kent
Author: Philip Kotler
Author: Stephanie Rocke
Author: Johny K. Johansson
Author: Eileen Luhr
Author: Angela M. Lahr
Author: Frank Jacob
Author: Katia Buffetrille
Author: Robert Goldmann
Author: Mark S. Glynn