Handbook of Communication Models, Perspectives, Strategies PDF Download

Author: Uma Narula
Publisher: Atlantic Publishers & Dist
ISBN: 9788126905133
Category : Business & Economics
Languages : en
Pages : 460

View

Book Description
New Ideas, New Models Of Communications And Newer Perspectives Through Which Communication Has Been Studied, Applied, Or Practiced, Have Evolved And Changed Overtime. But They All Exist In Juxtaposition So As To Present An Integrated Scenario Of Communications Per Se In 2000 Decades. In The Book, Seven Salient Perspectives Are Presented All Intertwined As A Communication Perspective.A Few Communication Scenarios Are Highlighted To Address The Contextual Significance Of The Seven Perspectives. We Foresee That The Seven Perspectives From Which We Have Analyzed Communications Per Se May Undergo Several Changes. The Changes May Occur When Particular Perspective S Scope Is Widened. The Change May Occur Due To Changes In Modalities Of Communications, Both People-Oriented And Technology-Oriented. New Communication Technologies May Come Up. Along With This, Newer Needs And Demands May Turn Up; Social Attitudes And Values May Also Change.In 2000 Decades, The Communication Scholars, Teachers And Trainers, Researchers, Practitioners, Professionals, And Educators Look Forward To An Integrated Communication Scenario For People, Society And Governance.The Book Is Unique In Presenting Such Perspectives To All Those Who Deal In Diverse Areas Of Communications And Focus On The Critical Issues Of Development, Culture, Globalization And Information Technology Etc., In Different World Societies.Presentation Of Communication From Seven Diverse Perspectives, Its Associated Models And The Communication Strategies In The Book Are The Product Of Authors Four Decades Of Association With Communication, Discipline In Theory And Practice And Publishing Widely The Same In The Areas Of Development, Culture And Information Technology.The Author S Communication Researches In Diverse Communication Areas, From Diverse Perspectives And In Different Geo Areas Have Provided Depth In Presenting The Evolutionary View Of Communication In Cohesive And Understandable Pattern.

Author: Uma Narula
Publisher: Atlantic Publishers & Dist
ISBN: 9788126906765
Category : Computers
Languages : en
Pages : 144

View

Book Description
The Book Communication Models Presents The Evolutionary Scenario Of Communication Concepts And Strategies, Concerns And Challenges, And The Changes In Modalities Of Communications, Both People Oriented And Technology Oriented. The Style Of Presenting These From Different Perspectives In The Form Of Models Enhances Its Value For It Facilitates Quick Understanding. New Models May Occur Due To Changes In Modalities Of Communications. Along With This, Newer Needs And Demands May Turn Up. Social Attitudes And Values May Change For Newer Needs And Demands. People Become More Aware, Educated And Motivated In These Diverse Contexts And Set Up New Modalities For Both Interpersonal And Media Communication. In Order To Present And Explain The Widened Scope Of Different Communication Perspectives, More And Advanced Level Communication Models Evolve. The Present Book Focuses On Communication Framework, Concept Of Communication And Communication Perspective. It Presents Communication Models In Nine Sections Highlighting The Perspectives From Which Human Communications Are Practiced, Interpreted And Analyzed Overtime. It Makes A Detailed Study Of Models Vis-À-Vis Development Communication Models, International Communication And Globalization Models, Intercultural Models, Technology Models, Communication Management Models, Communication Research Models, Business Communication Models And Models For Communication Strategies And Planning. The Book Would Prove A Useful Aid In Presenting Communication In Different Perspectives To The Students, Teachers And Trainers, Researchers, Practitioners, Professionals, And Educators Who Deal In Diverse Areas Of Communication And Focus On The Critical Issues Pertaining To Them. The Book Is Cohesive And Easily Comprehensible.

Author: Luurs, Geoffrey D.
Publisher: IGI Global
ISBN: 1799891267
Category : Language Arts & Disciplines
Languages : en
Pages : 602

View

Book Description
Social norms are valuable because they help us to understand guidelines for appropriate and ethical behavior. However, as part of that process, cultures develop taboo behaviors and topics for group members to avoid. Failure to discuss important topics, such as sex, drug use, or interpersonal violence, can lead to unwanted or unintended negative outcomes. Improving communication about forbidden topics may lead to positive social and health outcomes, but we must first develop the communication and coping skills to handle these difficult conversations. The Handbook of Research on Communication Strategies for Taboo Topics seeks both quantitative and qualitative research to provide empirical evidence of the negative social and health outcomes of avoiding taboo conversations and provides communication and coping strategies for dealing with difficult topics. Covering a range of issues such as grief and forgiveness, this major reference work is ideal for academicians, practitioners, researchers, counselors, sociologists, professionals, instructors, and students.

Author: Kim A. Johnston
Publisher: John Wiley & Sons
ISBN: 1119167515
Category : Business & Economics
Languages : en
Pages : 600

View

Book Description
A comprehensive volume that offers the most current thinking on the practice and theory of engagement With contributions from an international panel of leaders representing diverse academic and professional fields The Handbook of Communication Engagement brings together in one volume writings on both the theory and practice of engagement in today’s organizations and societies. The expert contributors explore the philosophical, theoretical, and applied concepts of communication engagement as it pertains to building interaction and connections in a globalized, networked society. The Handbook of Communication Engagement is comprehensive in scope with case studies of engagement from various disciplines including public relations, marketing, advertising, employee relations, education, public diplomacy, and politics. The authors advance the current thinking in engagement theory, strategy, and practice and provide a review of foundational and emerging research in engagement topics. The Handbook of Communication Engagement is an important text that: Provides an overview of the foundations and philosophies of engagement Identifies the contexts of engagement relating to specific areas across government and corporations, including CSR, consumer, activism, diplomacy, digital, and social impact Includes examples of contemporary engagement practice Presents applications of engagement and technology Offers insights on the future directions of engagement The Handbook of Communication Engagement offers an essential reference for advanced undergraduate, graduate students, practitioners and scholars from communication, media, advertising, public relations, public policy, and public diplomacy areas. The volume contains a compendium of the writings on the most recent advances on the theory and practice of engagement. Winner of the 2018 PRIDE Award for Innovation, Development, and Educational Achievement from the Public Relations Division of the National Communication Association.

Author: John O. Greene
Publisher: Psychology Press
ISBN: 0805834176
Category : Language Arts & Disciplines
Languages : en
Pages : 1052

View

Book Description
A comprehensive handbook covering social interaction skills & skill acquisition, in the context of personal, professional, and public stages. For scholars & students in interpersonal, group, family & health communication.

Author: Jan Servaes
Publisher: Springer
ISBN: 9789811520136
Category : Social Science
Languages : en
Pages : 0

View

Book Description
This handbook provides a single reference resource for communication for development and social change. Increasingly, one considers communication to be crucial to effectively tackle the major problems of today. Hence, the question being addressed in this handbook is, is there a right communication strategy? Perspectives on sustainability, participation, and culture in communication have changed over time in line with the evolution of development approaches and trends, and in response to the need for effective applications of communication methods and tools to new issues and priorities. Divided into prominent themes comprising relevant chapters written by experts in the field and reviewed by renowned editors, the book addresses topics where communication and social change converge in both theory and praxis. Specific concerns and issues include food security, climate change, poverty reduction, health, equity and gender, sustainable development goals, and information and communication technologies (ICTs). The book shows how communication is essential at all levels of society. It helps readers understand the processes that underlie attitude change and decision-making and the work uses powerful models and methods to explain the processes that lead to sustainable development and social change. This is essential reading for academics and practitioners, students and policy makers alike.

Author: Normore, Anthony
Publisher: IGI Global
ISBN: 1522585176
Category : Business & Economics
Languages : en
Pages : 553

View

Book Description
As communication and leadership skills are both essential for personal and organizational success, new approaches and management styles are continuously being sought. Emerging technologies, automation opportunities, and a diverse workforce are just a few of the challenges business professionals must be prepared for in today’s workplace environment. The Handbook of Research on Strategic Communication, Leadership, and Conflict Management in Modern Organizations provides emerging research exploring the theoretical and practical aspects of managing and solving conflicts, and introduces updated approaches for refining communication and leadership skills. Featuring coverage on a broad range of topics such as emotional intelligence, organizational crises, and virtual team management, this book is ideally designed for professionals, leaders, managers, and human resource specialists seeking current research on developing the skills and consciousness needed to effectively communicate, negotiate, and collaborate in diverse organizations.

Author: Vilma Luoma-aho
Publisher: John Wiley & Sons
ISBN: 111926314X
Category : Language Arts & Disciplines
Languages : en
Pages : 517

View

Book Description
A multidisciplinary collection on global public entity strategic communication Research into public sector communication investigates the interaction between public and governmental entities and citizens within their sphere of influence. Today’s public sector organizations are operating in environments where people receive their information from multiple sources. Although modern research demonstrates the immense impact public entities have on democracy and societal welfare, communication in this context is often overlooked. Public sector organizations need to develop “communicative intelligence” in balancing their institutional agendas and aims of public engagement. The Handbook of Public Sector Communication is the first comprehensive volume to explore the field. This timely, innovative volume examines the societal role, environment, goals, practices, and development of public sector strategic communication. International in scope, this handbook describes and analyzes the contexts, policies, issues, and questions that shape public sector communication. An interdisciplinary team of leading experts discusses diverse subjects of rising importance to public sector, government, and political communication. Topics include social exchange relationships, crisis communication, citizen expectations, measuring and evaluating media, diversity and inclusion, and more. Providing current research and global perspectives, this important resource: Addresses the questions public sector communicators face today Summarizes the current state of public sector communication worldwide Clarifies contemporary trends and practices including mediatization, citizen engagement, and change and expectation management Addresses global challenges and crises such as corruption and bureaucratic roadblocks Provides a framework for measuring communication effectiveness Requiring minimal prior knowledge of the field, The Handbook of Public Sector Communication is a valuable tool for academics, students, and practitioners in areas of public administration, public management, political communication, strategic and organizational communication, and related fields such as political science, sociology, marketing, journalism, and globalization studies.

Author: Carl H. Botan
Publisher: John Wiley & Sons
ISBN: 1118852141
Category : Social Science
Languages : en
Pages : 404

View

Book Description
Presents cocreational perspectives on current international practices and theories relevant to strategic communication The Handbook of Strategic Communication brings together work from leading scholars and practitioners in the field to explore the many practical, national and cultural differences in modern approaches to strategic communication. Designed to provide a coherent understanding of strategic communication across various subfields, this authoritative volume familiarizes practitioners, researchers, and advanced students with an inclusive range of international practices, current theories, and contemporary debates and issues in this dynamic, multidisciplinary field. This Handbook covers an expansive range of strategic communication models, theories, and applications, comprising two dozen in-depth chapters written by international scholars and practitioners. In-depth essays discuss the three core areas of strategic communication—public relations, marketing communication, and health communication—and their many subfields, such as political communication, issues management, crisis and risk communication, environmental and science communication, public diplomacy, disaster management, strategic communication for social movements and religious communities, and many others. This timely volume: Challenges common assumptions about the narrowness of strategic communication Highlights ongoing efforts to unify the understanding and practice of strategic communication across a range of subfields Discusses models and theories applied to diverse areas such as conflict resolution, research and evaluation, tobacco control, climate change, and counter terrorism strategic communication Examines current research and models of strategic communication, such as the application of the CAUSE Model to climate change communication Explores strategic communication approaches in various international contexts, including patient-oriented healthcare in Russia, road and tunnel safety in Norway, public sector communication in Turkey, and ethical conflict resolution in Guatemala The Handbook of Strategic Communication is an indispensable resource for practitioners, researchers, scholars, and students involved in any aspect of strategic communication across its many subfields.

Author: Robert L. Heath
Publisher: Routledge
ISBN: 1000153088
Category : Business & Economics
Languages : en
Pages : 653

View

Book Description
The Handbook of Risk and Crisis Communication explores the scope and purpose of risk, and its counterpart, crisis, to facilitate the understanding of these issues from conceptual and strategic perspectives. Recognizing that risk is a central feature of our daily lives, found in relationships, organizations, governments, the environment, and a wide variety of interactions, contributors to this volume explore such questions as "What is likely to happen, to whom, and with what consequences?" "To what extent can science and vigilance prevent or mitigate negative outcomes?" and "What obligation do some segments of local, national, and global populations have to help other segments manage risks?", shedding light on the issues in the quest for definitive answers. The Handbook offers a broad approach to the study of risk and crisis as joint concerns. Chapters explore the reach of crisis and risk communication, define and examine key constructs, and parse the contexts of these vital areas. As a whole, the volume presents a comprehensive array of studies that highlight the standard principles and theories on both topics, serving as the largest effort to date focused on engaging risk communication discussions in a comprehensive manner. Now available in paperback, the Handbook of Risk and Crisis Communication can be readily used in graduate coursework and individual research programs. With perspectives from psychology, sociology, anthropology, political science, economics, and communication, the Handbook provides vital insights for all disciplines studying risk, and is required reading for scholars and researchers investigating risk and crisis in various contexts.