Health Care Market Strategy PDF Download

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Health Care Market Strategy

Health Care Market Strategy PDF Author: Steven G. Hillestad
Publisher: Jones & Bartlett Learning
ISBN: 1284150402
Category : Medical
Languages : en
Pages : 352

Book Description
Health Care Market Strategy: From Planning to Action, Fifth Edition, a standard reference for nearly 20 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses into action using the authors' own unique model--called the strategy/action match--from which you will learn how to determine exactly which tactics to employ in a variety of settings.
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