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Author: Publisher: ISBN: Category : Hispanic American businesspeople Languages : en Pages : 24
Book Description
Coca-Cola conducted a study designed to determine the needs of the Hispanic community. It attempts to measure the attitudes and perceptions of Hispanic retailers, small business owners, politicians and the general community.
Author: Publisher: ISBN: Category : Hispanic American businesspeople Languages : en Pages : 24
Book Description
Coca-Cola conducted a study designed to determine the needs of the Hispanic community. It attempts to measure the attitudes and perceptions of Hispanic retailers, small business owners, politicians and the general community.
Author: Frank Carbajal Publisher: John Wiley & Sons ISBN: 1119840813 Category : Business & Economics Languages : en Pages : 295
Book Description
An inspiring new message of resilient leadership Latinx Business Success delivers a powerful and inspiring message of Latinx leadership. Via interviews with many of the most accomplished Latin business leaders in the United States, authors Frank Carbajal and José Morey offer readers a full picture of what it takes to succeed in modern leadership and how to close the digital divide that keeps Latinx people underrepresented in positions of authority. The book explores the authors’ DIGITAL framework—which includes the principles of Decision, Intelligence, Game Plan, Insight, Technology, Abundance, and Leverage—and explains how each element of the system contributes to leadership success for current and aspiring Latinx leaders. Readers will also find: Interviews with renowned and accomplished leaders from the Latinx community, including Ramiro Cavazos, President and CEO of the US Hispanic Chamber of Commerce, Esther Aguilera, President & CEO at Latino Corporate Directors Association (LCDA), and Silvina Moschini, Executive Producer at The Unicorn Hunters Show, and Cofounder, President, & Chairwoman of the Board of Transparent Business. Discussions of what it means to achieve a truly diverse and inclusive society and how we’ll know when we’ve realized that goal Coverage of a wide variety of industry sectors, including healthcare, media, education, finance, tech, and athletics Perfect for managers, executives, and business leaders of all kinds who seek a new and refreshing perspective on leadership, Latinx Business Success is also required reading for any member of the Latinx community who hopes to make innovative contributions to the business world.
Author: J. Mark Munoz Publisher: Business Expert Press ISBN: 1606493574 Category : Business & Economics Languages : en Pages : 220
Book Description
The Hispanic-Latino community is large, expanding, and an important contributor to the U.S. economy. Numbering over 50 million, Hispanic-Latinos currently represent about 16% of the population. Hispanic-Latinos engage in a diversity of jobs that help keep the American economic engine running. The practice of entrepreneurship has been on the rise with over 2.3 million business in the United States categorized as Hispanic-owned, generating over $345 billion in sales. This book examines the entrepreneurial mindset of Hispanic-Latinos in the United States. With limited literature on the subject, the authors created a pioneering book that captures the viewpoints of real-life Hispanic-Latino entrepreneurs. Using a 15-item questionnaire, the authors obtained information on entrepreneurial intent, goals, and business strategies utilized. This book highlights real world business experiences, inlcuding challenges relating to entrepreneurial pursuits, and the importance of hardwork, discipline, and a positive mindset in the success of an enterprise.
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Author: National Hispanic Leadership Agenda (Organization)
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Author: Frank Carbajal
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Author: National Hispanic Leadership Agenda (Organization)
Author: J. Mark Munoz