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Author: Michelangelo Balicco Publisher: GRIN Verlag ISBN: 3346006832 Category : Business & Economics Languages : en Pages : 167
Book Description
Professorial Dissertation from the year 2019 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 10, Università degli Studi di Milano, language: English, abstract: This study aims to explore the internationalisation in higher education in Australia. The increasing globalisation and interdependence of world economies, and the revolution in ICTs (information and communication technologies) have made it imperative for universities to be truly international in character and outlook. The result of this study on the Australian educational scenario has revealed that internationalisation of higher education is a complex, multidimensional and often fragmented process that includes different rationales varying greatly according to cultural and economic insights: it ranges from international research collaboration, to horizontal mobility for both international and national students as well as a focus on a more interdisciplinary and international curricula. Overall, by comparison with the other Anglo-Saxon countries, the results of this study have shown that the development of internationalisation in higher education in Australia has three peculiar features: the first is the unambiguously commercial nature, according to which innovative strategies (such as a proper destination branding borrowed from the tourism industry) were put in place through promotional recruiting agencies abroad and other national entities that sponsored a massive participation in student recruitment fairs. Secondly, there was an exponential market growth of non-academic student servicing, which surpassed academic and research capacity: as a result of this marketing and recruitment as well as complimentary services are managed by commercial companies associated with the university. The third and final feature specific to Australia is its ability to be a pioneer in the provision of educational opportunities overseas through the development of offshore campuses particularly active in the Asia-Pacific region, with the aim of awarding students under the foreign university name.
Author: Michelangelo Balicco Publisher: GRIN Verlag ISBN: 3346006832 Category : Business & Economics Languages : en Pages : 167
Book Description
Professorial Dissertation from the year 2019 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 10, Università degli Studi di Milano, language: English, abstract: This study aims to explore the internationalisation in higher education in Australia. The increasing globalisation and interdependence of world economies, and the revolution in ICTs (information and communication technologies) have made it imperative for universities to be truly international in character and outlook. The result of this study on the Australian educational scenario has revealed that internationalisation of higher education is a complex, multidimensional and often fragmented process that includes different rationales varying greatly according to cultural and economic insights: it ranges from international research collaboration, to horizontal mobility for both international and national students as well as a focus on a more interdisciplinary and international curricula. Overall, by comparison with the other Anglo-Saxon countries, the results of this study have shown that the development of internationalisation in higher education in Australia has three peculiar features: the first is the unambiguously commercial nature, according to which innovative strategies (such as a proper destination branding borrowed from the tourism industry) were put in place through promotional recruiting agencies abroad and other national entities that sponsored a massive participation in student recruitment fairs. Secondly, there was an exponential market growth of non-academic student servicing, which surpassed academic and research capacity: as a result of this marketing and recruitment as well as complimentary services are managed by commercial companies associated with the university. The third and final feature specific to Australia is its ability to be a pioneer in the provision of educational opportunities overseas through the development of offshore campuses particularly active in the Asia-Pacific region, with the aim of awarding students under the foreign university name.
Author: Terry Wu Publisher: Springer ISBN: 1137542918 Category : Education Languages : en Pages : 262
Book Description
This book examines both the theory and applications of marketing higher education in a global environment. Universities and colleges face new challenges in student recruitment and international competition. This book is designed to offer new insights into international marketing of higher education. With declining domestic enrollments and continuing funding cuts, many higher education institutions are exploring new ways to market and promote themselves to international students. Higher education institutions view international students not only as a source of revenue, but also as an integral part of an overall academic strategy. While international students face many destination choices, they normally choose universities and colleges in developed countries such as the US, Canada, UK, Australia, and New Zealand. The international marketing of higher education is of growing importance to universities and colleges today.
Author: Ravinder Kaur Sidhu Publisher: Routledge ISBN: 113561251X Category : Business & Economics Languages : en Pages : 378
Book Description
Universities and Globalization: To Market, To Market examines the operations of power and knowledge in international education under conditions of globalization, with a focus on the three biggest exporters of higher education--the United States, Australia, and the United Kingdom. An interdisciplinary approach based on the core social sciences is used to explore the power relations that shape global education networks. The role of nation-states in creating the conditions for education markets and the desire for a Westernized template of international education in the postcolonial world is discussed. The volume offers a sophisticated attempt to recast international education as a series of geopolitical and geoeconomic engagements that transcend simple supply and demand dynamics. Engaging with the theoretical debates about education and globalization, this book examines global cultural "flows" and boundary crossings, the cultural economy of education networks, and the possibilities for supra-territorial subjectivities. International education markets are examined from the perspectives of both first world producers and postcolonial consumers. By investigating how first world universities imagine and enact the global in their marketing practices, the expressions of cultural diversity valued by education markets, and the types of individual and institutional subjectivities merging from markets, Universities and Globalization: To Market, To Market offers students, faculty, administrators, marketing consultants, and others who work in the area a highly nuanced account of the global relations fostered by education markets. This original, critical examination of the forms and cultural politics of international education is a significant contribution to the field.
Author: Pii-Tuulia Nikula Publisher: Taylor & Francis ISBN: 1000883205 Category : Education Languages : en Pages : 216
Book Description
With a focus on the growing number of institutions employing commercial agents to support international student recruitment, Student Recruitment Agents in International Higher Education provides an evidence-based exploration of this phenomenon, and will increase the reader’s understanding of the multiple dimensions of agent engagement, its contradictions and complexities. This book explores who and what these education agents are, what students and higher education institutions can expect from a good agent, how bad agents can be identified and avoided, and what we learn from the reasons for the development of these agents in the first place. Offering theoretical perspectives with practical applications, this volume features contributions from academics and scholar-practitioners, laying out fresh perspectives and insights on topics such as process transparency, developing agent policy and procedures, and government regulations. Providing the ideal reference for students embarking on international study, agents, higher educational institutions, government/accreditation agencies, researchers, and practitioners, this insightful book acts as a critical basis for further research and improvements in higher education practice.
Author: Tim Mazzarol Publisher: Edward Elgar Publishing ISBN: Category : Business & Economics Languages : en Pages : 216
Book Description
Mazzarol and Soutar (management, University of Western Australia) consider the education industry from a strategic and services marketing perspective, proposing a model for competitive advantage. Based on primary and secondary data, they argue that an educational institution's internal resources are the major determinants of its best strategy. Chapters consider the marketability of education, the ingredients of success, the student's perspective, global marketing, the model of competitive advantage, implications of the model, and policy prescriptions. Annotation copyrighted by Book News, Inc., Portland, OR
Author: Timothy Hall Publisher: Springer ISBN: 3319745794 Category : Education Languages : en Pages : 467
Book Description
This book argues that the neoliberal globalisation of higher education faces a need for recalibration. In light of increased concerns from universities in cultivating globalisation, this volume brings together a multi-ethnic and multilingual team of researchers who argue that the continued development of internationalized education now requires new research and practices. As university leaders seek to build the best programs to help students to go abroad, they can face a number of challenges – risk management, negotiating with diverse partners, designing rich experience-based learning and the hopes, fears and limitations of the students themselves. Consequently, the authors argue that changes are particularly important given the current US-centric and UK-centric structural readjustments to globalization policies across all fields of higher education and knowledge production. This multi-perspectival edited collection will appeal to students and scholars of global education, globalization and international education.
Author: Pamela Burnard Publisher: Springer ISBN: 9463006303 Category : Education Languages : en Pages : 166
Book Description
The purpose and impact of the professional doctorate – or EdD (Doctor of Education) – has long been debated. What should it be? Who should do it? Why is it worth doing? How should it be taught? What makes the EdD distinctive, unique and worthwhile? Internationally, at the level of program development and provision, universities are increasing the range of transformative professional doctorate practices while recruiting larger numbers of students from a wider range of professions. Transformative Doctoral Research Practices for Professionals offers unique insight into the teaching, learning, thinking and doing of doctoral education. In the form of a collaboratively authored volume this book offers the first institutional-specific collection that focuses on doctoral research practices. It showcases: the practices of researching professionals at different phases and stages of a five year doctoral journey; the imperative of reflexivity as one moves from practitioner to researching professional and scholar; and the placing of ‘practice’ at the centre of a doctoral program specifically designed for professionals. This book shares the lived-through debates, deliberations, challenges and experiences of a group of professional (practitioner) doctoral students, their supervisors and lecturers. The critical perspectives and examples explored offer a wealth of insights on the distinct practices and unique journeying of professional practitioners embarking on professional doctorates. This volume invites you to reflect on and enter into dialogue with your peers and professional learning and research communities about the distinctiveness of the professional doctorate. /div
Author: Phan Le Ha Publisher: Springer Nature ISBN: 3030469123 Category : Education Languages : en Pages : 418
Book Description
This book inspects higher education reform in market-oriented socialist Vietnam, with a focus on newness narratives and enquiry. Engaging in dialogic conversations with global and regional forces and exploring convergences in the domains of policy, curriculum, research, pedagogy, and society, chapter authors analyse ideologies that have entered Vietnam’s educational landscape. Chapters include discussions of post-Soviet legacies, socialist thought, privatization, neoliberalism, global rankings, academic freedom, autonomy, and elitism, as well as the actors, discourses and practices through which they manifest. In so doing, authors’ commentaries juxtapose phenomena in Vietnam with other national contexts such as the Philippines, Brunei Darussalam, Japan, Australia, and Trinidad and Tobago.
Author: Adrian Curaj Publisher: Springer Nature ISBN: 3030563162 Category : Education Languages : en Pages : 627
Book Description
This open access book presents the major outcomes of the fourth edition of the Future of Higher Education – Bologna Process Researchers Conference (FOHE-BPRC 4) which was held in January 2020 and which has already established itself as a landmark in the European higher education environment. The conference is part of the official calendar of the European Higher Education Area (EHEA) for events that promote and sustain the development of EHEA. The conference provides a unique forum for dialogue between researchers, experts and policy makers in the field of higher education, all of which is documented in this proceedings volume. The book focuses on the following five sub-themes: - Furthering the Internationalization of Higher Education: Particular - Challenges in the EHEA - Access and Success for Every Learner in Higher Education - Advancing Learning and Teaching in the EHEA: Innovation and Links With Research - The Future of the EHEA - Principles, Challenges and Ways Forward - Bologna Process in the Global Higher Education Arena. Going Digital? While acknowledging the efforts and achievements so far at EHEA level, the Paris Ministerial Communiqué highlights the need to intensify crossdisciplinary and cross-border cooperation. One of the ways to achieve this objective is to develop more efficient peer-learning activities, involving policymakers and other stakeholders from as many member states as possible for which this book provides a platform. It acknowledges the importance of a continued dialogue between researchers and decisionmakers and benefits from the experience already acquired, this way enabling the higher education community to bring its input into the 2020. European Higher Education Area (EHEA) priorities for 2020 onwards. European Higher Education Area: Challenges for a New Decade marks 21 years of Bologna Process and 10 years of EHEA and brings together an unique collection of contributions that not only reflect on all that has been achieved in these years, but more importantly, shape directions for the future. This book is published under an open access CC BY license.
Author: Michelangelo Balicco
Author: Michelangelo Balicco
Author: Terry Wu
Author: Hans de Wit
Author: Ravinder Kaur Sidhu
Author: Pii-Tuulia Nikula
Author: Tim Mazzarol
Author: Timothy Hall
Author: Pamela Burnard
Author: Phan Le Ha
Author: Adrian Curaj