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Author: Koen Pauwels Publisher: AMACOM ISBN: 0814433960 Category : Business & Economics Languages : en Pages : 240
Book Description
Did you know that your business already has the world’s greatest information-tracking team working tirelessly for you 24/7 to gather all the info you could possibly need to find your next customers? Between brand tracking, CRM programs, and online behavior tracking, as well as the always-dependable trade shows and satisfaction studies, mounds of marketing metrics are being generated for you across various touchpoints and channels. The numbers available to you are mind-blowing--but the amount itself can be mind-numbing. Where can one begin to filter through it all to find what is most beneficial for their company?Locked in the vast quantity of information are accurate, data-driven answers to every marketing question--and analytic dashboards are the key to finding it all. In It’s Not the Size of the Data--It’s How You Use It, marketing expert Koen Pauwels introduces readers to these transformative web-based tools that gather, synthesize, and visually display essential data in real time, directly connecting marketing with performance. He then supplies a simple yet rigorous methodology that explains step by step how to:• Gain crucial IT support • Build a rock-solid database • Select key leading performance indicators • Design the optimal dashboard layout • Use marketing analytics to improve decisions and reap rewardsThere is simply too much customer-produced information out there today for marketing teams to go with gut decisions or the same old standbys. Dashboard analytics will bring scientific precision and insight to the marketing efforts of any size organization, in any industry, and turn this eye-popping data into a specific plan of attack.
Author: Koen Pauwels Publisher: AMACOM ISBN: 0814433960 Category : Business & Economics Languages : en Pages : 240
Book Description
Did you know that your business already has the world’s greatest information-tracking team working tirelessly for you 24/7 to gather all the info you could possibly need to find your next customers? Between brand tracking, CRM programs, and online behavior tracking, as well as the always-dependable trade shows and satisfaction studies, mounds of marketing metrics are being generated for you across various touchpoints and channels. The numbers available to you are mind-blowing--but the amount itself can be mind-numbing. Where can one begin to filter through it all to find what is most beneficial for their company?Locked in the vast quantity of information are accurate, data-driven answers to every marketing question--and analytic dashboards are the key to finding it all. In It’s Not the Size of the Data--It’s How You Use It, marketing expert Koen Pauwels introduces readers to these transformative web-based tools that gather, synthesize, and visually display essential data in real time, directly connecting marketing with performance. He then supplies a simple yet rigorous methodology that explains step by step how to:• Gain crucial IT support • Build a rock-solid database • Select key leading performance indicators • Design the optimal dashboard layout • Use marketing analytics to improve decisions and reap rewardsThere is simply too much customer-produced information out there today for marketing teams to go with gut decisions or the same old standbys. Dashboard analytics will bring scientific precision and insight to the marketing efforts of any size organization, in any industry, and turn this eye-popping data into a specific plan of attack.
Author: PenZen Summaries Publisher: by Mocktime Publication ISBN: Category : Study Aids Languages : en Pages : 16
Book Description
The summary of It’s Not the Size of the Data – It’s How You Use It presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of It's Not the Size of the Data is a beginner's guide to designing, creating, and adopting your own marketing dashboard. The book will assist you in determining the links between campaigns and performance, and it will show you how to monitor progress while keeping your long-term objectives in mind. It’s Not the Size of the Data summary includes the key points and important takeaways from the book It’s Not the Size of the Data by Koen Pauwels. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at [email protected].
Author: Jonathan Corbet Publisher: "O'Reilly Media, Inc." ISBN: 0596005903 Category : Computers Languages : en Pages : 636
Book Description
Provides information on writing a driver in Linux, covering such topics as character devices, network interfaces, driver debugging, concurrency, and interrupts.
Author: Cassidy R. Sugimoto Publisher: MIT Press ISBN: 0262529483 Category : Language Arts & Disciplines Languages : en Pages : 308
Book Description
Perspectives on the varied challenges posed by big data for health, science, law, commerce, and politics. Big data is ubiquitous but heterogeneous. Big data can be used to tally clicks and traffic on web pages, find patterns in stock trades, track consumer preferences, identify linguistic correlations in large corpuses of texts. This book examines big data not as an undifferentiated whole but contextually, investigating the varied challenges posed by big data for health, science, law, commerce, and politics. Taken together, the chapters reveal a complex set of problems, practices, and policies. The advent of big data methodologies has challenged the theory-driven approach to scientific knowledge in favor of a data-driven one. Social media platforms and self-tracking tools change the way we see ourselves and others. The collection of data by corporations and government threatens privacy while promoting transparency. Meanwhile, politicians, policy makers, and ethicists are ill-prepared to deal with big data's ramifications. The contributors look at big data's effect on individuals as it exerts social control through monitoring, mining, and manipulation; big data and society, examining both its empowering and its constraining effects; big data and science, considering issues of data governance, provenance, reuse, and trust; and big data and organizations, discussing data responsibility, “data harm,” and decision making. Contributors Ryan Abbott, Cristina Alaimo, Kent R. Anderson, Mark Andrejevic, Diane E. Bailey, Mike Bailey, Mark Burdon, Fred H. Cate, Jorge L. Contreras, Simon DeDeo, Hamid R. Ekbia, Allison Goodwell, Jannis Kallinikos, Inna Kouper, M. Lynne Markus, Michael Mattioli, Paul Ohm, Scott Peppet, Beth Plale, Jason Portenoy, Julie Rennecker, Katie Shilton, Dan Sholler, Cassidy R. Sugimoto, Isuru Suriarachchi, Jevin D. West
Author: Pompidou Group Publisher: Council of Europe ISBN: 9287181756 Category : Medical Languages : en Pages : 148
Book Description
In recent years, the non-medical use of prescription drugs (NMUPD) has caused increasing public concern around the globe. Women constitute a special risk category for NMUPD and understanding gender as it relates to this phenomenon is now a critical requirement for effective policy and practice. Intended primarily for policy makers and researchers, this Pompidou Group publication aims to explore gender specificities in terms of the use and misuse of prescription drugs in Europe and the Mediterranean region. Using secondary sources, it also seeks to identify gaps in the data available in the area covered and to make recommendations for further research, coherent policy development and effective, gender-sensitive practice. This publication is an initial attempt to map this emerging phenomenon and to identify lacunae and avenues for further investigation. It constitutes an important resource for those interested in the interaction between gender and drug use.
Author: Cole Nussbaumer Knaflic Publisher: John Wiley & Sons ISBN: 1119002265 Category : Mathematics Languages : en Pages : 288
Book Description
Don't simply show your data—tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples—ready for immediate application to your next graph or presentation. Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you'll learn how to: Understand the importance of context and audience Determine the appropriate type of graph for your situation Recognize and eliminate the clutter clouding your information Direct your audience's attention to the most important parts of your data Think like a designer and utilize concepts of design in data visualization Leverage the power of storytelling to help your message resonate with your audience Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data—Storytelling with Data will give you the skills and power to tell it!
Author: Catherine D'Ignazio Publisher: MIT Press ISBN: 026254718X Category : Social Science Languages : en Pages : 328
Book Description
A new way of thinking about data science and data ethics that is informed by the ideas of intersectional feminism. Today, data science is a form of power. It has been used to expose injustice, improve health outcomes, and topple governments. But it has also been used to discriminate, police, and surveil. This potential for good, on the one hand, and harm, on the other, makes it essential to ask: Data science by whom? Data science for whom? Data science with whose interests in mind? The narratives around big data and data science are overwhelmingly white, male, and techno-heroic. In Data Feminism, Catherine D'Ignazio and Lauren Klein present a new way of thinking about data science and data ethics—one that is informed by intersectional feminist thought. Illustrating data feminism in action, D'Ignazio and Klein show how challenges to the male/female binary can help challenge other hierarchical (and empirically wrong) classification systems. They explain how, for example, an understanding of emotion can expand our ideas about effective data visualization, and how the concept of invisible labor can expose the significant human efforts required by our automated systems. And they show why the data never, ever “speak for themselves.” Data Feminism offers strategies for data scientists seeking to learn how feminism can help them work toward justice, and for feminists who want to focus their efforts on the growing field of data science. But Data Feminism is about much more than gender. It is about power, about who has it and who doesn't, and about how those differentials of power can be challenged and changed.
Author: Stephen Withall Publisher: Pearson Education ISBN: 0735646066 Category : Computers Languages : en Pages : 384
Book Description
Learn proven, real-world techniques for specifying software requirements with this practical reference. It details 30 requirement “patterns” offering realistic examples for situation-specific guidance for building effective software requirements. Each pattern explains what a requirement needs to convey, offers potential questions to ask, points out potential pitfalls, suggests extra requirements, and other advice. This book also provides guidance on how to write other kinds of information that belong in a requirements specification, such as assumptions, a glossary, and document history and references, and how to structure a requirements specification. A disturbing proportion of computer systems are judged to be inadequate; many are not even delivered; more are late or over budget. Studies consistently show one of the single biggest causes is poorly defined requirements: not properly defining what a system is for and what it’s supposed to do. Even a modest contribution to improving requirements offers the prospect of saving businesses part of a large sum of wasted investment. This guide emphasizes this important requirement need—determining what a software system needs to do before spending time on development. Expertly written, this book details solutions that have worked in the past, with guidance for modifying patterns to fit individual needs—giving developers the valuable advice they need for building effective software requirements
Author: Koen Pauwels
Author: Koen Pauwels
Author: Koen Pauwels![Summary of It’s Not the Size of the Data – [Review Keypoints and Take-aways] PDF](https://books.google.com/books/content/images/frontcover/SmqVEAAAQBAJ?fife=w80-h100)
Author: PenZen Summaries
Author: Jonathan Corbet
Author: Cassidy R. Sugimoto
Author: Erika Hall
Author: Pompidou Group
Author: Cole Nussbaumer Knaflic
Author: Catherine D'Ignazio
Author: Stephen Withall