Juegos Olímpicos, televisión y redes sociales PDF Download

Author: Fernández Peña, Emilio
Publisher: Editorial UOC
ISBN: 8491164243
Category : Sports & Recreation
Languages : en
Pages : 262

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Publisher:
ISBN: 9788491164227
Category : Social Science
Languages : es
Pages : 262

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Author: Hernández-Santaolalla, Víctor
Publisher: IGI Global
ISBN: 1799831205
Category : Business & Economics
Languages : en
Pages : 457

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Book Description
As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital landscape, allowing creators to weave immersive and enticing experiences that captivate viewers. These experiences have great potential in marketing and advertising, but the medium’s methods are so young that their potential and effectiveness is not yet fully understood. Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies is a collection of innovative research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. Highlighting a wide range of topics including promotion strategies, business models, and prosumers and influencers, this book is ideally designed for digital creators, advertisers, marketers, consumer analysts, media professionals, entrepreneurs, managers, executives, researchers, academicians, and students.

Author: José M. Álvarez-Monzoncillo
Publisher: Taylor & Francis
ISBN: 100068699X
Category : Business & Economics
Languages : en
Pages : 262

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YouTube, Instagram, Facebook, Vimeo, Twitter, etc. have their own logics, dynamics and different audiences. This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content prescribers, opinion leaders and, by extension, people of influence. What influence capacity do they have? Why are intimate or personal aspects shared with unknown people? Who are the big beneficiaries? How much is vanity and how much altruism? What business is behind these social networks? What dangers do they contain? What volume of business can we estimate they generate? How are they transforming cultural industries? What legislation is applied? How does the legislation affect these communications when they are sponsored? Is the privacy of users violated with the data obtained? Who is the owner of the content? Are they to blame for "fake news"? In this changing, challenging and intriguing environment, The Dynamics of Influencer Marketing discusses all of these questions and more. Considering this complexity from different perspectives: technological, economic, sociological, psychological and legal, the book combines the visions of several experts from the academic world and provides a structured framework with a wide approach to understand the new era of influencing, including the dark sides of it. It will be of direct interest to marketing scholars and researchers while also relevant to many other areas affected by the phenomenon of social media influence.

Author: Roger Cusa
Publisher: Editorial Almuzara
ISBN: 8483565498
Category : Business & Economics
Languages : en
Pages : 149

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¿Cómo consiguió un fabricante de cepillos limpialenguas al borde de la bancarrota crear un imperio presente en 114 países? ¿Cómo una pequeña tienda de vinos pasó de facturar 4 a 45 millones de dólares en pocos meses convirtiendo a su fundador en uno de los expertos más influyentes del mundo? Detrás de estas y otras historias de éxito empresarial hay un secreto: el vídeo online y su aprovechamiento como nueva y eficaz herramienta de marketing. Roger Cusa analiza todas las posibilidades del vídeo en Internet y explica, paso a paso, cómo sacarle el máximo partido. Desde cómo generar contenidos atractivos hasta cómo obtener ingresos, «Crea tu Proyecto Tube» descubre todas las claves del Internetenimiento, la nueva forma de exprimir las innumerables posibilidades que ofrece Internet a empresas y particulares. Un ameno y práctico libro para aprender a conseguir fieles seguidores, fortalecer marcas, abrir nuevas vías de negocio y convertir en estrella a cualquier aficionado. Como defiende el autor, cualquier persona o empresa puede convertirse en un fenómeno de masas partiendo de la originalidad y sabiendo utilizar la tecnología.

Author: Torres-Toukoumidis, Ángel
Publisher: Editorial Abya - Yala
ISBN: 9978106529
Category : Language Arts & Disciplines
Languages : es
Pages : 174

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Este libro responde al desafío de dar a conocer la situación del periodismo deportivo a nivel local, regional, nacional e internacional. Estudiantes de la Carrera de Comunicación Social de la Universidad Politécnica Salesiana, sede Cuenca, Ecuador, vincula, en ocho capítulo de investigación los medios y el deporte con la historia, publicidad, redes sociales, política, profesionalización mediática, olimpiadas, estereotipos femeninos y los E-sports. La heterogeneidad de los resultados obtenidos enriquece las acciones futuras en esta área de la comunicación, entre ellas, la migración digital de las audiencias que prescribe una adaptación progresiva de los medios; la necesidad de romper el estereotipo femenino en un ambiente excesivamente masculinizado; la alerta a las autoridades del uso del deporte para proselitismo político, entre otras.

Author: Miquel de Moragas Spa
Publisher: James F. Larson
ISBN: 9780861965380
Category : Olympics
Languages : en
Pages : 300

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This book explores the Olympics as a communications event. In particular, it investigates the role of television in shaping the Games into a global media event. It deals with crucial issues related to media technology.

Author: Patricia Fernández, Eva (coord.)
Publisher: Editorial UOC
ISBN: 8491164146
Category : Computers
Languages : en
Pages : 172

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Book Description
El big data, entendido como la gestión y el almacenamiento masivo de datos, es una tendencia por explotar a día de hoy. La industria audiovisual, consciente de ello, empieza a orientar estrategias de negocio con ideas de personalización de contenidos, segmentación de perfiles o predicción de tendencias. Comprender todas las posibilidades que nos ofrece el big data supone entender las dinámicas internas del negocio, así como las fuentes de datos de las que podemos extraer información y la interacción que podemos realizar con ellas. Y también nos permite formular mejores preguntas y tomar decisiones acertadas. Este libro ofrece un recorrido por el proceso de gestión de datos en la empresa, con introducción de explicaciones técnicas y especial atención a la toma de decisiones del business intelligence.

Author: Roland Naul
Publisher: Routledge
ISBN: 1136476113
Category : Education
Languages : en
Pages : 361

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A fundamental component of the Olympic ideal is the concept of Olympic education. This is the notion that sport can help children and young people develop essential life skills. Olympic Education: An international review is the first book to offer a comprehensive survey of the diffusion and implementation of Olympic education programmes around the world. The book includes 28 chapters with 21 national case studies of countries on every major continent, including Australia, Brasil, Canada, China, France, Germany, Japan, Russia, Spain, the UK, the US and Zambia. Each chapter examines the cultural, pedagogical, political and societal challenges of teaching Olympic education, as well as the national, individual and institutional programmes that have emerged. It explores key practical and conceptual issues, such as the incorporation of Olympic values in PE curricula, sport coaching and coach education programmes, while also taking into account the collaborative efforts of the governmental bodies, sport federations and Olympic institutions responsible for policy and implementation. This is important reading for all students, researchers and professionals with an interest in the Olympics, sport education, sports coaching, sport policy or physical education.

Author: Dag Vidar Hanstad
Publisher: Routledge
ISBN: 1134471408
Category : Sports & Recreation
Languages : en
Pages : 267

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The first summer Youth Olympic Games (YOG) were held in Singapore in 2010 and the first winter Youth Olympic Games in Innsbruck in 2012. The IOC hopes that the YOG will encourage young people to be more active and that they will bring the Olympic movement closer to its original founding values. This is the first book to be published on the Youth Olympic Games. It critically examines the origins of the Games and the motives of the Games organisers, as well as the organisation and management of the Games and their wider impact and significance. The first part of the book discusses the relationship between the YOG and the ideology of Olympism, in the context of broader developments in youth sport competitions. The second part investigates a wide range of managerial aspects including the bidding process, finance, the prominent role of young people on the organising committees and as volunteers, the role of media and sponsors, and the distinctive competition structure. The final part of the book assesses the current and likely future impact of the YOG on the host cities and countries, the IOC and on national youth sport policies. The Youth Olympic Games is essential reading for any researcher, advanced student or policy maker with an interest in Olympic Studies, sports development, sport policy, youth sport or event management.