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Author: Joe F. Hair Jr. Publisher: Routledge ISBN: 1317508270 Category : Business & Economics Languages : en Pages : 507
Book Description
Increasingly, managers must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data? Essentials of Business Research Methods provides research techniques for people who aren't data analysts. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make clear business decisions. They include critical topics, such as the increasing role of online research, ethical issues, data mining, customer relationship management, and how to conduct information-gathering activities more effectively in a rapidly changing business environment. This is the only text that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive, and much easier to understand than in other texts. The book features a realistic continuing case throughout that enables students to see how business research information is used in the real world. It includes applied research examples in all chapters, as well as ethical dilemma mini cases, and exercises.
Author: Joe F. Hair Jr. Publisher: Routledge ISBN: 1317508270 Category : Business & Economics Languages : en Pages : 507
Book Description
Increasingly, managers must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data? Essentials of Business Research Methods provides research techniques for people who aren't data analysts. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make clear business decisions. They include critical topics, such as the increasing role of online research, ethical issues, data mining, customer relationship management, and how to conduct information-gathering activities more effectively in a rapidly changing business environment. This is the only text that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive, and much easier to understand than in other texts. The book features a realistic continuing case throughout that enables students to see how business research information is used in the real world. It includes applied research examples in all chapters, as well as ethical dilemma mini cases, and exercises.
Author: Susan Geringer and John Mendy Publisher: Academic Conferences and publishing limited ISBN: 1910810371 Category : Business Languages : en Pages : 180
Book Description
Research Methodology remains a vital issue at the heart of all scholarly activity. Without a proper appreciation of Research Methodology and its correct application academic progress is not possible. One of the problems which Research Methodology offers the learner is the very wide range of options which are frequently available with which to answer a research question and this high level of choice can lead to indecision and sometimes confusion. This book is a compilation of a number of important papers on this subject selected by two leaders in this field of study. A wide range of topic have been chosen which lead the reader through some of the more important considerations in the field. The book is designed to help with this type of problem and the the current selection of papers which highlight a variety of research questions, problems and issues and an accompanying range of research methods and methodological discussions. Their authors have stated the research positions they have adopted and respective levels of justification and knowledge forms have been presented. These range from those forms of knowledge that might be found of use to practitioners to those that are more philosophically or academically inclined. A certain level of research impact is either implied or overtly presented in the selected papers. This book is an important text for academics, researchers and students as well as those interested in using research from a commercial point of view.
Author: Antony Bryant Publisher: Academic Conferences Limited ISBN: 190663887X Category : Business & Economics Languages : en Pages : 233
Book Description
Published by Academic-Publishing International in 2011. This is a collection of 11 important Research Methodology Papers which will be of particular value to those who have a dissertation to write be it for an undergraduate degree, for a masters or even a doctorate. In addition the book has much to offer academic supervisors. The papers here are reproduced from those published in the Electronic Journal of Business Research Methods (www.ejbrm.com).
Author: Alan Bryman Publisher: Oxford University Press, USA ISBN: 0199284989 Category : Business & Economics Languages : en Pages : 822
Book Description
An adaptation of 'Social Research Methods' by Alan Bryman, this volume provides a comprehensive introduction to the area of business research methods. It gives students an assessment of the contexts within which different methods may be used and how they should be implemented.
Author: Joseph F. Hair, Jr Publisher: Routledge ISBN: 1317471237 Category : Business & Economics Languages : en Pages : 496
Book Description
Managers increasingly must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data? Essentials of Business Research Methods provides research techniques for people who aren't data analysts. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make clear business decisions. They include such critical topics as the increasing role of online research, ethical issues, data mining, customer relationship management, and how to conduct information-gathering activities more effectively in a rapidly changing business environment. This is the only such book that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive and much easier to understand than in other works. The book features a realistic continuing case throughout the text that enables students to see how business research information is used in the real world. It includes applied research examples in all chapters, as well as Ethical Dilemma mini - cases, and interactive Internet applications and exercises.
Author: Lorraine Eden Publisher: Springer Nature ISBN: 303022113X Category : Business & Economics Languages : en Pages : 501
Book Description
Showcasing methodological rigour and state-of-the-art methods as hallmarks of modern international business (IB) research, this book offers a collection of the most relevant and highly cited research methods articles from the Journal of International Business Studies (JIBS). Each piece is accompanied by a new Commentary written by experts in the field; some also include Further Reflections by the original authors. Encompassing both qualitative and quantitative approaches, this comprehensive volume explores research design, testing and reporting, as well as specific methodological issues such as endogeneity, common method variance, and theorising from case studies. With recommendations for best practices relating to interaction effects, hypothesis testing, and replicability, this book is a unique and up-to-date reference source on the latest research methods and practices in international business. The book will also be essential reading for those studying any sub-discipline of IB research, including international economics, entrepreneurship, finance, management and marketing.
Author: Donald R. Cooper Publisher: Irwin/McGraw-Hill ISBN: 9780072498707 Category : Industrial management Languages : en Pages : 857
Book Description
Cooper and Schindler's Business Research Methods offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme, topics and applications are presented and organized in a manner that allow students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.
Author: Joe F. Hair Jr. Publisher: Routledge ISBN: 1317508262 Category : Business & Economics Languages : en Pages : 786
Book Description
Increasingly, managers must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data? Essentials of Business Research Methods provides research techniques for people who aren't data analysts. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make clear business decisions. They include critical topics, such as the increasing role of online research, ethical issues, data mining, customer relationship management, and how to conduct information-gathering activities more effectively in a rapidly changing business environment. This is the only text that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive, and much easier to understand than in other texts. The book features a realistic continuing case throughout that enables students to see how business research information is used in the real world. It includes applied research examples in all chapters, as well as ethical dilemma mini cases, and exercises.
Author: Joe F. Hair Jr.
Author: Joe F. Hair Jr.
Author: Susan Geringer and John Mendy
Author: Dr Sue Greener
Author: Antony Bryant
Author: John Mendy
Author: Alan Bryman
Author: Joseph F. Hair, Jr
Author: Lorraine Eden
Author: Donald R. Cooper
Author: Joe F. Hair Jr.