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Author: James M. Rubenstein Publisher: JHU Press ISBN: 0801873711 Category : Business & Economics Languages : en Pages : 412
Book Description
From the creation of fast food, to the design of cities, to the character of our landscape, the automobile has shaped nearly every aspect of modern American life. In fact, the U.S. motor vehicle industry is the largest manufacturing industry in the world. James Rubenstein documents the story of the automotive industry . . . which despite its power, is an industry constantly struggling to redefine itself and assure its success. Making and Selling Cars: Innovation and Change in the U.S. Automotive Industry shows how this industry made adjustments and fostered innovations in both production and marketing in order to remain a viable force throughout the twentieth-century. Rubenstein builds his study of the American auto industry with care, taking the reader through this quintessentially modern history of production and consumption. Avoiding jargon while never over simplifying, Rubenstein gives a detailed and straightforward account of both the production and merchandising of cars. We learn how the industry began and about its methods for building cars and the modern American marketplace. Along the way there were many missteps and challenges—the Edsel, the fuel crisis, and the ascendancy of Japanese cars in the 1980s. The industry met these types of problems with new techniques and approaches. To demonstrate this, Rubenstein gives the reader examples of how the auto industry used to work, which he alternates with chapters showing how the industry has reinvented itself. Making and Selling Cars explains why the U.S. automotive industry has been and remains a vigorous shaper of the American economy.
Author: James M. Rubenstein Publisher: JHU Press ISBN: 0801873711 Category : Business & Economics Languages : en Pages : 412
Book Description
From the creation of fast food, to the design of cities, to the character of our landscape, the automobile has shaped nearly every aspect of modern American life. In fact, the U.S. motor vehicle industry is the largest manufacturing industry in the world. James Rubenstein documents the story of the automotive industry . . . which despite its power, is an industry constantly struggling to redefine itself and assure its success. Making and Selling Cars: Innovation and Change in the U.S. Automotive Industry shows how this industry made adjustments and fostered innovations in both production and marketing in order to remain a viable force throughout the twentieth-century. Rubenstein builds his study of the American auto industry with care, taking the reader through this quintessentially modern history of production and consumption. Avoiding jargon while never over simplifying, Rubenstein gives a detailed and straightforward account of both the production and merchandising of cars. We learn how the industry began and about its methods for building cars and the modern American marketplace. Along the way there were many missteps and challenges—the Edsel, the fuel crisis, and the ascendancy of Japanese cars in the 1980s. The industry met these types of problems with new techniques and approaches. To demonstrate this, Rubenstein gives the reader examples of how the auto industry used to work, which he alternates with chapters showing how the industry has reinvented itself. Making and Selling Cars explains why the U.S. automotive industry has been and remains a vigorous shaper of the American economy.
Author: James M. Rubenstein Publisher: JHU Press ISBN: 9780801867149 Category : Business & Economics Languages : en Pages : 420
Book Description
The automobile has shaped nearly every aspect of modern American life. This text documents the story of the automotive industry, which, despite its power, is constantly struggling to assure its success.
Author: Ben Younes Publisher: ISBN: 9781520476490 Category : Languages : en Pages : 45
Book Description
The sales training courses in this book will show you how to sell with confidence by using step by step training guide on what to do and say at each stage of the selling process. The purpose of this book is to give you a series of ideas, methods, strategies, and techniques that you can use to make you more sales and more money.When I got in the car business almost 19 years ago, I was thrown to an office. I had no training, the only close I learned was "If I Could Make It Affordable, Would You Buy It...' my only technique was selling on price. Later, I moved back to B.C and had a great manager that took me under his wing and taught me a few good techniques. I am going to share some of these with you in this book...!It doesn't seem very complicated to sell cars, but there is more to it than meets the eye. This book will guide you into the sales side of the automotive industry and what you can expect as a new sales representative. Car Sales Professional will give you an idea of what goes into being a top car sales professional and how they started in the car selling business. In fact many of the high paid car sales professionals working today started without a clue and yet these top sales people are making over six - figure income. That is some serious money and believe it or not you can do the same if you have what it takes to sell professionally. Most car sales people started in the car business without a clue to what it takes to sell vehicles professionally, and in very little time they have been able to enjoy a successful career that pays them quite well. They didn't go to college or a trade school to learn how to sell cars. Most of them they read books on how to sell cars. In Matter Of Months You could be earning a six - figure income yourself..!
Author: Ben Younes Publisher: ISBN: 9781520483115 Category : Languages : en Pages : 56
Book Description
When I got in the car business almost 19 years ago, I was thrown to an office. I had no training, the only close I learned was "If I Could Make It Affordable, Would You Buy It...' my only technique was selling on price. Later, I moved back to B.C and had a great manager that took me under his wing and taught me a few good techniques. I am going to share some of these with you in this book...!It doesn't seem very complicated to sell cars, but there is more to it than meets the eye. This book will guide you into the sales side of the automotive industry and what you can expect as a new sales representative. Car Sales Professional will give you an idea of what goes into being a top car sales professional and how they started in the car selling business. In fact many of the high paid car sales professionals working today started without a clue and yet these top sales people are making over six - figure income. That is some serious money and believe it or not you can do the same if you have what it takes to sell professionally. Most car sales people started in the car business without a clue to what it takes to sell vehicles professionally, and in very little time they have been able to enjoy a successful career that pays them quite well. They didn't go to college or a trade school to learn how to sell cars. Most of them they read books on how to sell cars. In Matter Of Months You could be earning a six - figure income yourself..!
Author: Jim Flint Publisher: Createspace Independent Publishing Platform ISBN: 9781519205896 Category : Languages : en Pages : 228
Book Description
It's an age-old question with a straightforward answer: who wants to be a millionaire? Well, everyone does, of course! The tough part is figuring out how. And believe it or not, if you're a dealer or manager in the automotive industry, you might be missing out on one of the biggest ways to increase your earning potential. The best part? You already have all of the tools and resources you need at your disposal. As a twenty-year veteran marketer renowned for growing businesses of all types, Jim Flint knows firsthand the difference a dealer's digital presence can bring to real-life sales. And in Car Dog Millionaire, he shares the valuable research he's conducted over the years-combined with Google's own astonishing data on how website visits correlate to car sales. Using an entertaining quiz show format, this guide will let you know the truth about the power of online marketing and how this information can be used to your advantage. In addition to real-life research, trivia, and valuable advice, you'll be able to read candid conversations with car dealers as they put these methods to work for themselves and address the most successful strategies for improving their sales.
Author: Damian Boudreaux Publisher: ISBN: 9781630474003 Category : Selling Languages : en Pages : 0
Book Description
"Keep It Simple Selling" is all about shortcuts! Let's make selling cars easier. . . Let's make selling trucks faster. . . And for heaven's sake, let's make it fun! Imagine for a moment how it would feel if you could sell cars just by being yourself and finding ways to serve others naturally and easily. How would your life be different if sales opportunities continuously dropped out of the sky and into your lap, with no stress or struggle? Would you like to sell 80 percent of the people you talk to every day? The automotive business is a gold mine. Not just for a few natural salespeople---for anyone. In this industry, anyone can advance as far as they want. There's no barrier to entry, and there's no glass ceiling. Your raise becomes effective when you do. Damian Boudreaux started out cleaning parts in his friend's transmission shop. From there, he tried and stumbled and tried again to sell more cars than the month before. It wasn't until he began to open his eyes and pay attention to the people around him that he understood what it really takes to succeed in the automotive business. The lessons he learned during his journey to becoming a consistently top-selling salesman are humbling and inspiring at the same time.
Author: ZEKE Publisher: Independently Published ISBN: 9781973153108 Category : Languages : en Pages : 57
Book Description
DO NOT SELL A USED VEHICLE OR ENTER THE CAR BUSINESS UNTIL YOU HAVE READ THIS BOOK!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!BE A WINNER IN THE CAR SELLING PROCESS AND MAKE THOUSANDS OF DOLLARS$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$; AND AT THE SAME TIME CREATE A VERY SATISFIED AND RELIABLE LONG-TERM CUSTOMER BASE!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!HERE ARE SOME SIMPLE AND QUICK "MUST KNOW CONCEPTS" FOR A CAR SELLER, DEALER, DEALERSHIP, OR ENTREPRENEUR TO UNDERSTAND TO BE ABLE TO SELL A VEHICLE OR TO SELL MORE VEHICLES TO CUSTOMERS AND CREATE A SATISFIED AND RELIABLE LONG-TERM CUSTOMER BASE. As you are reading, remember this: "there is nothing wrong with making a lot of money, as long as you make it the right way" AND "it's not what you do, but rather how you do it."I have been a successful car sales person for about 13 years and a Licensed Car Dealer for approximately 11 years. I have owned and ran my own dealership for about 11 years as well. Therefore, I know this business very well through my own experiences and can tell you what it takes to be successful in this business and how to maximize your money making possibilities.This very short book will give you the ABSOLUTE confidence, from the beginning to the end of the car-selling process, of how to sell a vehicle and make thousands of dollars and create a very satisfied and reliable long-term customer base that will serve you well for a long time.This book is ABSOLUTELY the way to minimize the price you pay for a vehicle; and an ABSOLUTE way to make sure you acquire quality vehicles; and an ABSOLUTE way to sell more vehicles; and an ABSOLUTE way to maximize the profit you make at the sale of the vehicle; and an ABSOLUTE way to get more customers; and an ABSOLUTE way to ensure you create a very satisfied and long-term customer base that will serve you well for a long time.If you do not know these concepts and car selling tips, you will CERTAINLY pay more for the price of the vehicle; and/or you will be selling low quality vehicles and thus sell less vehicles; and/or you will DEFINTELY make less profits; and you will not have many satisfied customers; and you will not be able to create a long-term satisfied customer base. FURTHER, this book is short and straight to the point. This book is also very simple to follow and all the concepts are disclosed in a way that is manageable so you can master them easily and quickly and commit them to your memory or strategy and go into the car selling process with extreme CONFIDENCE and make a lot of money and have a very happy and satisfied long-term customer base.By now we all are aware that Dealers, Dealerships, Sales People, and Sellers of vehicle's make more when they sale the vehicle at a higher price. There is no secret that the seller's whole motivation is to sell a customer the vehicle at the highest price possible, and/or at the highest interest rates possible, and/or on the seller's terms. It is a very common practice in dealerships that the higher the sales person sells the vehicle for, the higher the sales person's commission! The higher the interest rate, the higher the sales person's commission! The more the sales person can convince the buyer to sign the contract closer to his terms, the higher the sales person's commission!Therefore, it should not be a surprise to you that if you were to change this "mindset" and you become a seller with the mindset to create a satisfied customer, then you would be well on your way to out-doing the competition. Thus, you need to gain the most knowledge and develop strategies and tactics to create a satisfied customer base. It's simple. No customers, No business!!! This is just common sense.The concepts, and the explanations of these concepts, will CERTAINLY put you at a better advantage and stimulate growth for your business. These concepts are a "must know." This book entails a very concise and short but thorough straight to the point step-by-step guide...
Author: James M. Rubenstein
Author: James M. Rubenstein
Author: James M. Rubenstein
Author: Ben Younes
Author: Ben Younes
Author: Jim Flint
Author: 
Author: Damian Boudreaux
Author: 
Author: ZEKE
Author: