Author: Publisher:
ISBN:
Category :
Languages : en
Pages : 56
Book Description
Regulations Pertaining to Cotton Marketing Quotas for the 1939-40 Marketing Year
Author: Perennial Seller
Author: Ryan HolidayPublisher: Penguin
ISBN: 110199214X
Category : Business & Economics
Languages : en
Pages : 256
Book Description
The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection... How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic? How did The 48 Laws of Power miss the bestseller lists for more than a decade and still sell more than a million copies? How is Iron Maiden still filling stadiums worldwide without radio or TV exposure forty years after the band was founded? Bestselling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham, as well as his interviews with the minds behind some of the greatest perennial sellers of our time. His fascinating examples include: • Rick Rubin, producer for Adele, Jay-Z, and the Red Hot Chili Peppers, who teaches his artists to push past short-term thinking and root their work in long-term inspiration. • Tim Ferriss, whose books have sold millions of copies, in part because he rigorously tests every element of his work to see what generates the strongest response. • Seinfeld, which managed to capture both the essence of the nineties and timeless themes to become a modern classic. • Harper Lee, who transformed a muddled manuscript into To Kill a Mockingbird with the help of the right editor and feedback. • Winston Churchill, Stefan Zweig, and Lady Gaga, who each learned the essential tenets of building a platform of loyal, dedicated supporters. Holiday reveals that the key to success for many perennial sellers is that their creators don’t distinguish between the making and the marketing. The product’s purpose and audience are in the creator’s mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time.
Marketing Michigan Pears
Author: United States. Bureau of Agricultural EconomicsPublisher:
ISBN:
Category : Pears
Languages : en
Pages : 234
Book Description
Marketing the Michigan Peach Crop ...
Author: United States. Department of Agriculture. Production and Marketing AdministrationPublisher:
ISBN:
Category : Peach
Languages : en
Pages : 224
Book Description
Marketing Texas Cabbage
Author: United States. Agricultural Marketing ServicePublisher:
ISBN:
Category : Cabbage
Languages : en
Pages : 450
Book Description
Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices
Author: Akel, GökhanPublisher: IGI Global
ISBN: 1668443821
Category : Business & Economics
Languages : en
Pages : 596
Book Description
Technology has brought many innovations and changes in experiential design and experiential products and services. The digital transformations brought about by technology have led to problem-solving, creative functioning, and unique improvements along with experiences. Human-digital experience interaction prevails in many areas of modern society, and in order to evaluate this interaction, a more balanced understanding of digital and experience processes is required. The Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices discusses innovative research on experiential marketing and evaluates the interdisciplinary reflections of practices from different perspectives. The book also explores how the concept of experience is developed, managed, and marketed according to current consumer needs and motivations. Covering critical topics such as experience economy and tourism experience management, this reference work is ideal for managers, marketers, hospitality professionals, academicians, practitioners, scholars, researchers, instructors, and students.
Ethnic Marketing
Author: Guilherme PiresPublisher: Routledge
ISBN: 1135046387
Category : Business & Economics
Languages : en
Pages : 391
Book Description
A globalization process epitomised by historically large cross-border population movements with rapidly improving networking and communication technologies, has resulted in the growth of ethnic diversity across newly industrialised economies. Instead of adapting to a dominant, host country culture, many ethnic minorities seek to preserve their identities, both as diasporic communities and within their adopted countries. For marketers it has been recognised as crucial to understand the unique needs of these individuals and to develop superior marketing strategies that meet their preferences. Ethnic Marketing shows the rich opportunities that ethnic minority communities have to offer, as well as offering instruction on the design and implementation of effective social and business marketing strategies. The text offers practical guidance on assessing the needs of individual ethnic communities and a guide to marketing to these communities within various countries. Since the publication of Pires' and Stanton's 2005 book there has been continuing changes in the political, social and economic environment in many countries which have growing ethnic minorities. Incorporating new research across disciplines on the marketing relevance of ethnic minorities, this book also integrates contributions and excerpts from in-depth interviews conducted with leading marketing experts, whose views and insights stimulate discussion and result in in an invaluable guide to best practice in ethnic marketing across the world, plus expert insights into the future of this dynamic area. This is an excellent resource for researchers and advanced marketing students taking both postgraduate and undergraduate courses in marketing management or strategy, as well as government, marketing practitioners and businesses seeking ways to reach ethnic communities.
Marketing Colorado Lettuce, Cauliflower, Green Peas and Cabbage
Author: U. S. - Production and marketing administrationPublisher:
ISBN:
Category :
Languages : en
Pages : 366
Book Description
Marketing Colorado, Nebraska, and Wyoming Potatoes
Author: United States. Bureau of Agricultural Economics. Market news service on fruits and vegetablesPublisher:
ISBN:
Category : Potatoes
Languages : en
Pages : 288
Book Description
Author: