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Marketing for Bankers

Marketing for Bankers PDF Author: Mary Ann Pezzullo
Publisher:
ISBN: 9780899823171
Category : Business & Economics
Languages : en
Pages : 440

Book Description

Marketing for Bankers

Marketing for Bankers PDF Author: Mary Ann Pezzullo
Publisher:
ISBN: 9780899823171
Category : Business & Economics
Languages : en
Pages : 440

Book Description

Marketing for the Bank Executive

Marketing for the Bank Executive PDF Author: Leonard L. Berry
Publisher:
ISBN:
Category : Bank marketing
Languages : en
Pages : 410

Book Description

Marketing for Bankers

Marketing for Bankers PDF Author: Mary A. Pezzullo
Publisher:
ISBN:
Category :
Languages : en
Pages : 522

Book Description

Bank Marketing for the 90's

Bank Marketing for the 90's PDF Author: Don Wright
Publisher: John Wiley & Sons
ISBN: 9780471522645
Category : Business & Economics
Languages : en
Pages : 250

Book Description
Having spent 38 years in banking, including 21 as a CEO, the author believes that marketing is the foundation of the banking business and the key to its survival. Profound changes have occurred in the use and influence of marketing in the banking industry. Contains the best marketing ideas for financial institutions in the 1990's, developed by some of the top and most respected marketers in banking.

Marketing in Commercial Banks

Marketing in Commercial Banks PDF Author: W. Ogden Ross
Publisher:
ISBN:
Category : Bank marketing
Languages : en
Pages : 176

Book Description

Bank Marketing

Bank Marketing PDF Author: R. Eric Reidenbach
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 264

Book Description

Marketing Financial Services

Marketing Financial Services PDF Author: Bruce A. Clapp
Publisher:
ISBN: 9780899825786
Category : Bank marketing
Languages : en
Pages : 618

Book Description

Building a Financial Services Marketing Plan

Building a Financial Services Marketing Plan PDF Author: Bank Marketing Association (U.S.)
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 384

Book Description

Marketing Planning for Financial Services

Marketing Planning for Financial Services PDF Author: Roy Stephenson
Publisher: Gower Publishing, Ltd.
ISBN: 9780566085543
Category : Business & Economics
Languages : en
Pages : 208

Book Description
The growth and diversification of the financial services market has led to an explosion in competition for customers and of new products of all kinds. Marketing Planning for Financial Services is a sourcebook and checklist against which product managers in the financial services industry can build and validate their marketing plans. The book illustrates the whole range of marketing techniques and puts each into its context within the financial services market. Roy Stephenson's book covers the marketing process, from preliminary market study right through to product management and customer relationship building. A 'must' for practising product managers in banks, building societies, insurance companies, in fact the whole consumer and business-to-business financial services sector.

Marketing of Financial Services

Marketing of Financial Services PDF Author: Sangeeta Arora
Publisher: Deep and Deep Publications
ISBN: 9788176296533
Category : Bank marketing
Languages : en
Pages : 240

Book Description
Study of banking industry in India.
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