Author: William M. Pride Publisher: Cengage AU ISBN: 017038618X Category : Business & Economics Languages : en Pages : 632
Book Description
This is the printed textbook, Marketing Principles. Marketing Principles combines a thorough and engaging overview of essential marketing principles. The text provides you with the knowledge and decision-making skills you'll need to succeed in today's competitive business environment. Marketing Principles includes the most current coverage of marketing strategies and concepts with extensive real-world examples including social networking and digital marketing. You will find important topics drawn from the rapidly changing world of modern business including social and environmental responsibility, sustainability, globalisation, entrepreneurship, and marketing through transitional times. New, PRINT versions of this book come with bonus online study tools including animated activities and videos on the CourseMate Express platform.
Author: O. C Ferrell Publisher: ISBN: 9780170254793 Category : Business & Economics Languages : en Pages : 600
Book Description
This second edition of Marketing Principles is designed to teach relevant, contemporary concepts and best practices in undergraduate marketing by demonstrating: o the importance of being market-oriented, with a focus on expanding the "marketers' toolbox", i.e. considering the expanded marketing mix through all areas of marketing o the need for a dynamic outlook on marketing, which responds to the continually changing world (e.g. where lines between traditional marketing concepts and strategies are blurred) o a continued focus on a key differentiating content coverage of the text, namely branding, the expanded marketing mix and customer-focus. EMM in particular will also be more strongly integrated throughout the text o the increasing interdependence of goods and services to the extent that goods and services are increasingly bundled together o the centrality of positioning to marketing o a focus on 'Digital Marketing and Social Networking' through the addition of a new chapter o a stronger Asia-Pacific focus through examples and pedagogical features.
Author: Tracy L. Tuten Publisher: SAGE ISBN: 1526485354 Category : Business & Economics Languages : en Pages : 552
Book Description
Student-led in its design and development, the book incorporates digital marketing as central to what marketers do, and combines quality examples, assessment and online resources to support the teaching and learning of introductory marketing in a digital age. The author integrates digital and social media marketing throughout the chapters and through student involvement in the development of it, the text has been made to be approachable and to appeal to students, with infographics, numerous images, and an engaging writing style. It facilitates the "flipped" approach to classroom teaching and is supported by a number of features and activities in every chapter, encouraging students to undertake course reading, class participation and revision. It includes case studies from global companies such as Airbnb, Amazon, Apple, Burberry, eBay, Etsy, Google, IKEA, Nespresso, Netflix, Nike and Uber. It also takes a social view of marketing, featuring cases tied to the UN’s PRME initiative to aid students in becoming sustainably-minded individuals. The book is complemented by online instructor resources, including chapter-specific PowerPoint slides, an instructor manual, flipped classroom activities, as well as open access multiple choice questions (with solutions), videos, case studies, web links, a glossary and American Marketing Association (AMA) journal articles for students.
Author: Juan Pablo Salgado Guerrero Publisher: Springer Nature ISBN: 3030899411 Category : Computers Languages : en Pages : 370
Book Description
This book constitutes refereed proceedings of the 9th Conference on Information and Communication Technologies of Ecuador, TICEC 2021, held at the Universidad Politécnica Salesiana (UPS) campus in November 2021. The conference was organized in hybrid mode. The 24 full papers were carefully reviewed and selected from 126 qualified submissions. The papers cover a great variety of topics, such as data mining, neural networks, cyberphysical systems, telemedicine, traffic simulation, geospatial information, human–machine interaction, cloud computing, and others. The contributions are divided into the following thematic blocks: Data Science, ICT ́s Applications, Industry 4.0, Technology and Environment, Biomedical Sensors and Wearables Systems.
Author: G. Tomas M. Hult Publisher: Thomson South-Western ISBN: 9780538480567 Category : Marketing Languages : en Pages : 736
Book Description
Perfect for students of all backgrounds and interest levels, Hult, Pride and Ferrell's MARKETING 2012, International Edition combines a thorough overview of essential marketing principles with a visually-engaging, reader-friendly presentation. This popular, proven text, and a full range of supplemental learning resources, (including eLectures, videos, and an interactive marketing plan) provide students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. MARKETING 2012, International Edition includes the most current coverage of marketing strategies and concepts with extensive real-world examples including material on social networking and digital marketing. This edition has a new chapter on digital media and social networking that incorporates the latest research and trends in the ever-changing environment of e-marketing. You will find important topics drawn from the rapidly-changing world of modern business including social and environmental responsibility, sustainability, globalization, entrepreneurship, and marketing through transitional times.
Author: William M. Pride Publisher: South Western Educational Publishing ISBN: Category : Marketing Languages : en Pages : 738
Book Description
To maximise this publications core strengths, the authors have included revised concepts, features, and examples throughout to maintain timely coverage of current marketing trends and strategies.
Author: William M. Pride Publisher: Cengage Learning ISBN: 1305445821 Category : Business & Economics Languages : en Pages : 723
Book Description
Pride and Ferrell's MARKETING 2016 provides a thorough overview of essential marketing principles within a visually engaging, reader-friendly presentation. This popular, proven text helps students develop the knowledge and decision-making skills they need to succeed in today's competitive business environment. MARKETING 2016 delivers in-depth coverage of fundamental marketing concepts and strategies, along with practical applications and real-world examples, including up-to-date material on social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship, and marketing in times of transition. The current edition also features a new chapter on managing services and branding, a new section exploring the importance and uses of Big Data, and updated learning objectives. Perfect for students of all backgrounds and interest levels, MARKETING 2016 is an essential resource for classroom and career success. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Author: Rochelle Grayson Publisher: John Wiley & Sons ISBN: 1119713269 Category : Languages : en Pages : 386
Book Description
Tomorrow's professionals need a practical, customer-centric understanding of marketing's role in business and critical thinking skills to help their organizations succeed. Applied Marketing, 1st Canadian Edition helps students learn practical, modern marketing concepts appropriate for the principles of marketing course by applying them to the latest business scenarios of relatable brands like This Bar Saves Lives and GoPro. This comprehensive yet concise text is co-authored by Professors Rochelle Grayson and Daniel Padgett and practitioner Andrew Loos, and blends current academic theory with an agency-owner perspective to help students get an insider's look at how top businesses operate. With many Canadian specific examples created specifically for this course, students can relate concepts learned in the classroom to marketing topics and events taking place in their backyard.
Author: Narayan Changder Publisher: CHANGDER OUTLINE ISBN: Category : Business & Economics Languages : en Pages : 128
Book Description
Embark on a journey through the core principles of marketing with our MCQ guide - "Marketing Principles Unveiled: MCQ Expedition for Strategic Success." Tailored for marketing professionals, students, and business enthusiasts, this comprehensive resource offers a curated collection of multiple-choice questions that delve into the foundational aspects of marketing. From understanding the marketing mix to crafting effective marketing strategies, refine your skills and deepen your understanding of the critical elements shaping successful marketing campaigns. Perfect your knowledge of marketing principles and prepare confidently for strategic decision-making. Elevate your strategic acumen and immerse yourself in the key principles of marketing with "Marketing Principles Unveiled: MCQ Expedition for Strategic Success." Uncover the secrets to achieving excellence in mastering marketing fundamentals with precision and depth.
Author: William M. Pride
Author: O. C Ferrell
Author: Tracy L. Tuten
Author: William M. Pride
Author: Juan Pablo Salgado Guerrero
Author: G. Tomas M. Hult
Author: William M. Pride
Author: William M. Pride
Author: Rochelle Grayson
Author: Narayan Changder