Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Marketing the Moon PDF full book. Access full book title Marketing the Moon by David Meerman Scott. Download full books in PDF and EPUB format.
Author: David Meerman Scott Publisher: MIT Press ISBN: 0262026961 Category : Science Languages : en Pages : 145
Book Description
One of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang. In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program. Primed by science fiction, magazine articles, and appearances by Wernher von Braun on the “Tomorrowland” segments of the Disneyland prime time television show, Americans were a receptive audience for NASA's pioneering “brand journalism.” Scott and Jurek describe sophisticated efforts by NASA and its many contractors to market the facts about space travel—through press releases, bylined articles, lavishly detailed background materials, and fully produced radio and television features—rather than push an agenda. American astronauts, who signed exclusive agreements with Life magazine, became the heroic and patriotic faces of the program. And there was some judicious product placement: Hasselblad was the “first camera on the moon”; Sony cassette recorders and supplies of Tang were on board the capsule; and astronauts were equipped with the Exer-Genie personal exerciser. Everyone wanted a place on the bandwagon. Generously illustrated with vintage photographs, artwork, and advertisements, many never published before, Marketing the Moon shows that when Neil Armstrong took that giant leap for mankind, it was a triumph not just for American engineering and rocketry but for American marketing and public relations.
Author: David Meerman Scott Publisher: MIT Press ISBN: 0262026961 Category : Science Languages : en Pages : 145
Book Description
One of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang. In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program. Primed by science fiction, magazine articles, and appearances by Wernher von Braun on the “Tomorrowland” segments of the Disneyland prime time television show, Americans were a receptive audience for NASA's pioneering “brand journalism.” Scott and Jurek describe sophisticated efforts by NASA and its many contractors to market the facts about space travel—through press releases, bylined articles, lavishly detailed background materials, and fully produced radio and television features—rather than push an agenda. American astronauts, who signed exclusive agreements with Life magazine, became the heroic and patriotic faces of the program. And there was some judicious product placement: Hasselblad was the “first camera on the moon”; Sony cassette recorders and supplies of Tang were on board the capsule; and astronauts were equipped with the Exer-Genie personal exerciser. Everyone wanted a place on the bandwagon. Generously illustrated with vintage photographs, artwork, and advertisements, many never published before, Marketing the Moon shows that when Neil Armstrong took that giant leap for mankind, it was a triumph not just for American engineering and rocketry but for American marketing and public relations.
Author: Youngme Moon Publisher: Currency ISBN: 030746086X Category : Business & Economics Languages : en Pages : 290
Book Description
What if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition? In today’s world of overabundant consumer choices and superfluous apps, upgrades, add-ons, and features, brands have become nearly identical, as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options. Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even “hostile,” almost daring you to buy what they are selling. Using her original research on companies such as IKEA and Google, Moon will inspire you to be counterintuitive and meaningfully different—to rethink your business strategy, to stop conforming and start deviating, to stop emulating and start innovating. Because to stand out you must become the exception, not the rule.
Author: Jodie Shepherd Publisher: Cloverleaf Books (TM) -- Space ISBN: 1512425362 Category : Juvenile Nonfiction Languages : en Pages : 28
Book Description
Neil's imagination takes him on a trip to the moon. Join him as he explores mountains and hills, spots a famous astronaut's footprints, and collects space rocks for his science project.
Author: Garrett Moon Publisher: Coschedule ISBN: 9780692048276 Category : Internet marketing Languages : en Pages : 366
Book Description
The dream of content marketing is that it's going to be a magical funnel that drips money into your bank account. Its lure is that it will create an inbound sales machine. But what should you do when it doesn't work like that? Or even at all? Garrett Moon presents the formula he used to grow his startup CoSchedule from zeroes across the board to 1.3M+ monthly pageviews, 250k+ email subscribers, and thousands of customers in 100 countries in just 4 years. Learn to overcome a lack of time, struggling to produce content, an inability to engage your audience, and so many more marketing roadblocks.
Author: Christine Warren Publisher: St. Martin's Paperbacks ISBN: 1429975024 Category : Fiction Languages : en Pages : 352
Book Description
Noah Baker never wanted to betray The Others. But if his military commanders want him to covertly investigate a Lupine scientist—whose extraordinary research on sensory perception in werewolves could be used to develop werewolf-sharp senses in human soldiers—Noah must oblige. Even if it means deceiving the woman he desires the most. Samantha Carstairs is the personal assistant to the Alpha of the Silverback Clan, and as best friend to the Lupine community's most brilliant scientist, she is privy to its most dangerous secret. Noah knows that Sam will never leak the scientific research...so he must find another way to get it, while keeping Sam close. But someone else is after Sam's secret. Who is the other spy infiltrating The Others? If their genetic secrets get into the wrong hands, all hell could break loose. Now Noah's true loyalty is put to the test as he fights to protect The Others—and his beloved Sam—and find the imposter...before it's too late.
Author: Harrison Schmitt Publisher: Springer Science & Business Media ISBN: 0387310649 Category : Science Languages : en Pages : 346
Book Description
Former NASA Astronaut Harrison Schmitt advocates a private, investor-based approach to returning humans to the Moon—to extract Helium 3 for energy production, to use the Moon as a platform for science and manufacturing, and to establish permanent human colonies there in a kind of stepping stone community on the way to deeper space. With governments playing a supporting role—just as they have in the development of modern commercial aeronautics and agricultural production—Schmitt believes that a fundamentally private enterprise is the only type of organization capable of sustaining such an effort and, eventually, even making it pay off.
Author: Lori Handeland Publisher: Lori Handeland ISBN: 0998530417 Category : Fiction Languages : en Pages : 332
Book Description
In the RITA® nominated Marked by the Moon, Alaska has never been so dangerous. Alexandra Trevalyn was once a member of an elite force of werewolf hunters, but these days she's going rogue, determined to rid the world of the crazed killers, specifically the one that killed her parents. Once a Viking, now a werewolf, Julian Barlow has been hunting Alex since she killed his gentle wife. His plans of vengeance are downright devious. To make Alex understand, up close and personal, that not all werewolves are evil, killing machines, he makes Alex a werewolf too. It's only a matter of time before she succumbs to the freedom of the wolf that runs through her veins, if she doesn't succumb to the temptation of Julian first. At his magical village above the Arctic Circle a rogue werewolf kills the innocent. Can Julian and Alex work together to save the rest of the pack? Or will they just tear each other apart?
Author: Katherine Johnson Publisher: Atheneum Books for Young Readers ISBN: 1534440844 Category : Juvenile Nonfiction Languages : en Pages : 272
Book Description
“This rich volume is a national treasure.” —Kirkus Reviews (starred review) “Captivating, informative, and inspiring…Easy to follow and hard to put down.” —School Library Journal (starred review) The inspiring autobiography of NASA mathematician Katherine Johnson, who helped launch Apollo 11. As a young girl, Katherine Johnson showed an exceptional aptitude for math. In school she quickly skipped ahead several grades and was soon studying complex equations with the support of a professor who saw great promise in her. But ability and opportunity did not always go hand in hand. As an African American and a girl growing up in an era of brutal racism and sexism, Katherine faced daily challenges. Still, she lived her life with her father’s words in mind: “You are no better than anyone else, and nobody else is better than you.” In the early 1950s, Katherine was thrilled to join the organization that would become NASA. She worked on many of NASA’s biggest projects including the Apollo 11 mission that landed the first men on the moon. Katherine Johnson’s story was made famous in the bestselling book and Oscar-nominated film Hidden Figures. Now in Reaching for the Moon she tells her own story for the first time, in a lively autobiography that will inspire young readers everywhere.
Author: Kärin Nickelsen Publisher: University of Pittsburgh Press ISBN: 0822988003 Category : Science Languages : en Pages : 277
Book Description
From the beginning of the space age, scientists and engineers have worked on systems to help humans survive for the astounding 28,500 days (78 years) needed to reach another planet. They’ve imagined and tried to create a little piece of Earth in a bubble travelling through space, inside of which people could live for decades, centuries, or even millennia. Far Beyond the Moon tells the dramatic story of engineering efforts by astronauts and scientists to create artificial habitats for humans in orbiting space stations, as well as on journeys to Mars and beyond. Along the way, David P. D. Munns and Kärin Nickelsen explore the often unglamorous but very real problem posed by long-term life support: How can we recycle biological wastes to create air, water, and even food in meticulously controlled artificial environments? Together, they draw attention to the unsung participants of the space program—the sanitary engineers, nutritionists, plant physiologists, bacteriologists, and algologists who created and tested artificial environments for space based on chemical technologies of life support—as well as the bioregenerative algae systems developed to reuse waste, water, and nutrients, so that we might cope with a space journey of not just a few days, but months, or more likely, years.
Author: David Meerman Scott
Author: David Meerman Scott
Author: Youngme Moon
Author: Lauren Ranalli
Author: Jodie Shepherd
Author: Garrett Moon
Author: Christine Warren
Author: Harrison Schmitt
Author: Lori Handeland
Author: Katherine Johnson
Author: Kärin Nickelsen