Marketplace Advocacy Campaigns PDF Download

Author:
Publisher: Cambria Press
ISBN: 1621968170
Category :
Languages : en
Pages : 162

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Author: Barbara Manning Miller
Publisher:
ISBN: 9781624993374
Category : BUSINESS & ECONOMICS
Languages : en
Pages : 187

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Book Description
Despite the proliferation of marketplace advocacy campaigns, there has been little professional or academic research published evaluating the potential outcomes of this form of communication on audiences. Ostensibly the last book devoted to advocacy advertising was published in 1977. While the political and social changes of the 1970s are often credited with the rise of advocacy campaigns among many industries, surging public and media criticism regarding issues such as the environment and energy in recent years have made marketplace advocacy campaigns commonplace in today's advertising landscape.Given the political nature of marketplace advocacy and the potential ramifications on public policy, a quantitative assessment of stakeholder perceptions of marketplace advocacy is important for both professional and academic researchers interested in understanding the persuasive potential of marketplace advocacy. This book develops a model of marketplace advocacy influence based on relevant literature in advertising, marketing, social psychology, public relations, and political communication, and evaluates the model using a case study and statistical analyses.While this form of advocacy is relatively specialized, it represents an increasingly important and prevalent form of advocacy. It is important for both scholars and practitioners to understand how these campaigns may influence overall trust in the sponsoring industry as well as public acceptance of an industry's agenda. The model developed and tested in this book provides credence for the idea that these campaigns may be effective at accomplishing both of these objectives and demonstrates how industry approval, the overall goal of marketplace advocacy, might be achieved. By incorporating environmental concern as a measure of statistical control in both the model testing and follow-up analyses, the model also provides evidence of the moderating influence of heightened levels of environmental concern on marketplace advocacy outcomes. The book also provides an historical account of marketplace advocacy and describes several campaign case studies for context.This is an important book for researchers in the areas of corporate social responsibility, environmental advocacy, issue advertising, and public opinion. This book may also be appropriate for advanced advertising and public opinion classes.

Author: Craig E. Carroll
Publisher: SAGE Publications
ISBN: 1483376532
Category : Business & Economics
Languages : en
Pages : 1876

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Book Description
What creates corporate reputations and how should organizations respond? Corporate reputation is a growing research field in disciplines as diverse as communication, management, marketing, industrial and organizational psychology, and sociology. As a formal area of academic study, it is relatively young with roots in the 1980s and the emergence of specialized reputation rankings for industries, products/services, and performance dimensions and for regions. Such rankings resulted in competition between organizations and the alignment of organizational activities to qualify and improve standings in the rankings. In addition, today’s changing stakeholder expectations, the growth of advocacy, demand for more disclosures and greater transparency, and globalized, mediatized environments create new challenges, pitfalls, and opportunities for organizations. Successfully engaging, dealing with, and working through reputational challenges requires an understanding of options and tools for organizational decision-making and stakeholder engagement. For the first time, the vast and important field of corporate reputation is explored in the format of an encyclopedic reference. The SAGE Encyclopedia of Corporate Reputation comprehensively overviews concepts and techniques for identifying, building, measuring, monitoring, evaluating, maintaining, valuing, living up to and/or changing corporate reputations. Key features include: 300 signed entries are organized in A-to-Z fashion in 2 volumes available in a choice of electronic or print formats Entries conclude with Cross-References and Further Readings to guide students to in-depth resources. Although organized A-to-Z, a thematic "Reader’s Guide" in the front matter groups related entries by broad areas A Chronology provides historical perspective on the development of corporate reputation as a discrete field of study. A Resource Guide in the back matter lists classic books, key journals, associations, websites, and selected degree programs of relevance to corporate reputation. A General Bibliography will be accompanied by visual maps noting the relationships between the various disciplines touching upon corporate reputation studies. The work concludes with a comprehensive Index, which—in the electronic version—combines with the Reader’s Guide and Cross-References to provide thorough search-and-browse capabilities

Author: Donnalyn Pompper
Publisher: Routledge
ISBN: 1351839675
Category : Social Science
Languages : en
Pages : 150

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Book Description
Climate and Sustainability Communication: Global Perspectives builds upon traditional approaches to understanding the role of mass media in shaping social issues by amplifying diverse perspectives of opinion leaders, as well as voices of those affected by climate and sustainability issues. From South Korea and China, to the United States and Zambia, the studies reported in this book—compiled using a variety of formal research methods, including content analysis, interview, and survey—emphasize cultural orientation and global implications of climate and sustainability concerns and issues. The contributors explore the cultures, geographies, and media systems underpinning climate and sustainability campaigns emerging around the world, how we theorize about them, and the ways in which media are used to communicate about them. The way in which complex problems and opportunities associated with globalization and power inequities interplay with climate and sustainability communication requires creative, interdisciplinary, approaches. This book opens new conversations for integrating scholarly arenas of mass media communication, science and environmental communication, political communication, and health communication, as well as their respective theory and research method sets. This book was originally published as a special issue of Mass Communication and Society.

Author: Susanna Priest
Publisher: University of Chicago Press
ISBN: 022649795X
Category : Science
Languages : en
Pages : 318

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Book Description
From climate to vaccination, stem-cell research to evolution, scientific work is often the subject of public controversies in which scientists and science communicators find themselves enmeshed. Especially with such hot-button topics, science communication plays vital roles. Gathering together the work of a multidisciplinary, international collection of scholars, the editors of Ethics and Practice in Science Communication present an enlightening dialogue involving these communities, one that articulates the often differing objectives and ethical responsibilities communicators face in bringing a range of scientific knowledge to the wider world. In three sections—how ethics matters, professional practice, and case studies—contributors to this volume explore the many complex questions surrounding the communication of scientific results to nonscientists. Has the science been shared clearly and accurately? Have questions of risk, uncertainty, and appropriate representation been adequately addressed? And, most fundamentally, what is the purpose of communicating science to the public: Is it to inform and empower? Or to persuade—to influence behavior and policy? By inspiring scientists and science communicators alike to think more deeply about their work, this book reaffirms that the integrity of the communication of science is vital to a healthy relationship between science and society today.

Author: Pat Libby and Associates
Publisher: SAGE
ISBN: 1452239150
Category : Social Science
Languages : en
Pages : 321

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Book Description
Inspiring students to take action! The Lobbying Strategy Handbook shows how students with passion for a cause can learn to successfully influence lawmaking in the United States. The centerpiece of this book is a 10-step framework that walks the reader through the essential elements of conducting a lobbying campaign. The framework is illustrated by three separate case studies that show how groups of people have successfully used the model. Undergraduate, graduate students, and anyone interested in making a difference, can use the book to guide them in creating and conducting a grassroots campaign from start to finish. Video: Lobbying Is NOT a 4-Letter Word Author Pat Libby, Professor of Practice and Director of the Institute for Nonprofit Education and Research, University of San Diego, discusses lobbying rules and strategy in her video presentation, Lobbying Is NOT a 4-Letter Word. Discover more about the author and the book here:

Author: Mark J. Sheehan
Publisher: Australian Scholarly Publishing
ISBN: 1925801586
Category : Business & Economics
Languages : en
Pages : 242

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Book Description
The authors of Advocates and Persuaders aim to demystify the political practice of lobbying. They believe that lobbying has a significant role to play in a healthy democracy, and they examine it closely in the contexts of federal, state and local government. They also shine a spotlight on the involvement of the media, regulators and pollsters in lobbying and include as case studies analyses of lobbying by a diversity of organisations, ranging widely from large corporations to grass roots activists.

Author: Phaedra C. Pezzullo
Publisher: Univ of California Press
ISBN: 0520393651
Category : Nature
Languages : en
Pages : 283

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Book Description
Addressing plastics can feel overwhelming. Guilt, shame, anger, hurt, fear, dismissiveness, and despair abound. Beyond Straw Men moves beyond “hot take” or straw man fallacies by illustrating how affective counterpublics mobilized around plastics reveal broader stories about environmental justice and social change. Inspired by on- and offline organizing in the Global South and the Global South of the North, Phaedra C. Pezzullo engages public controversies and policies through analysis of hashtag activism, campaign materials, and podcast interviews with headline-making advocates in Bangladesh, Kenya, the United States, and Vietnam. She argues that plastics have become an articulator of crisis and an entry point into the contested environmental politics of carbon-heavy masculinity, carceral policies, planetary fatalism, eco-ableism, greenwashing, marine life endangerment, pollution colonialism, and waste imperialism. Attuned to plastic attachments, Beyond Straw Men illustrates how everyday people resist unsustainable patterns of the plastics-industrial complex through imperfect but impactful networked cultures of care.

Author: Caroline Heldman
Publisher: Cornell University Press
ISBN: 150171211X
Category : Political Science
Languages : en
Pages : 295

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Protest Politics in the Marketplace examines how social media has revolutionized the use and effectiveness of consumer activism. In her groundbreaking book, Caroline Heldman emphasizes that consumer activism is a democratizing force that improves political participation, self-governance, and the accountability of corporations and the government. She also investigates the use of these tactics by conservatives. Heldman analyzes the democratic implications of boycotting, socially responsible investing, social media campaigns, and direct consumer actions, highlighting the ways in which such consumer activism serves as a countervailing force against corporate power in politics. In Protest Politics in the Marketplace, she blends democratic theory with data, historical analysis, and coverage of consumer campaigns for civil rights, environmental conservation, animal rights, gender justice, LGBT rights, and other causes. Using an inter-disciplinary approach applicable to political theorists and sociologists, Americanists, and scholars of business, the environment, and social movements, Heldman considers activism in the marketplace from the Boston Tea Party to the present. In doing so, she provides readers with a clearer understanding of the new, permanent environment of consumer activism in which they operate.

Author: Amy O’Connor
Publisher: Taylor & Francis
ISBN: 1000784258
Category : Business & Economics
Languages : en
Pages : 391

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Book Description
This handbook is a resource for students, faculty, and researchers who are focused on understanding the role communication plays in the formation and execution of corporate social responsibility (CSR) activities. Bringing together authors who are thought-leaders and emerging scholars from diverse theoretical and methodological perspectives, it examines the issues central to CSR communication including: theoretical underpinnings, form and content of CSR messaging, the boundaries of engagement, and the tensions associated with CSR communication. It offers a unique combination of functional and formative approaches to CSR communication designed to expose readers to a blend of approaches. With attention to issues of diversity, equity, and inclusion, this handbook also explicitly addresses recent societal changes and how those changes will impact CSR communication research and practices in the future. Offering both a strong introduction to topics for novices as well as a more advanced interrogation of CSR communication for more knowledgeable readers, the handbook is appropriate for advanced students and researchers in public relations, strategic communication, organizational communication, and allied fields.