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Author: Barbara Cave Henricks Publisher: Berrett-Koehler Publishers ISBN: 1626565821 Category : Business & Economics Languages : en Pages : 210
Book Description
The New Way to Get Noticed The giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer. The key lies in mastering three crucial categories of media—earned, owned, and rented—and knowing how to integrate each for maximum success. By using this proven strategy, you can create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message.
Author: Barbara Cave Henricks Publisher: Berrett-Koehler Publishers ISBN: 1626565813 Category : Business & Economics Languages : en Pages : 193
Book Description
This book explores the concepts of so-called "micromedia" such as earned, rented, and owned media, and assists the reader in maximizing a presence in all of them in order to create momentum and grow a large, loyal audience for one's message
Author: Adam Witty Publisher: Forbesbooks ISBN: 9781946633132 Category : Business & Economics Languages : en Pages : 160
Book Description
Learn how to use Authority Marketing(R) to build thought leadership and dominate your competition by playing a game no one else knows is being played with this ground-breaking book! Are you the Authority in your field? Are you recognized as a stand-out thought leader, a published author, a keynote speaker, or a media personality? Are you viewed as a commodity? A hard-working expert who is a commodity and has to compete on every level, including price? One thing is for certain: Authority doesn't just happen; Authority is built through a systematic process called the Authority Marketing System. But how can you make this shift in an environment that is noisier and more crowded than ever before? If you are an entrepreneur, CEO, or professional who is frustrated with the traditional approach to marketing and wants to grow your business and make a bigger impact, this book will show you how to use the Authority Marketing System to create a clear and trackable blueprint to shift yourself from a commoditized expert to a highly visible Authority. In this book you will learn: - What Authority Marketing is and how to use it to grow your business - The 7 Pillars of Authority Marketing - How others have used Authority Marketing to create unimaginable success - Why thought leadership is your most important secret weapon Authority Marketing isn't about ego or attention--it's about accelerating the speed of trust so you are viewed not as an expert with something to sell, but as a thought leader with important insight to teach. Start growing your Authority today!
Author: Michael Frye Publisher: Hachette UK ISBN: 178157359X Category : Photography Languages : en Pages : 176
Book Description
Updated, expanded, and covering the latest software, this new edition of the bestselling Digital Landscape Photography brings the amazing techniques pioneered by Ansel Adams and his contemporaries to every digital photographer. Ansel Adams' imagery - especially his iconic vision of the American National Parks - is widely published and instantly recognisable. Many photographers will have heard of his renowned Zone System, but that is just the tip of the iceberg; his unparalleled attention to detail, which once required hours in the darkroom with specialist tools, is finally accessible to all. Michael Frye's own photography provides many stunning examples of the results that can be achieved, and as one of Adams' natural successors in the field, he is well placed to analyse the many inspirational shots from the great masters of landscape photography. Combining the cutting edge of today's digital work with some of the best-known photos ever taken, this book a must-read for any landscape or nature photographer.
Author: Anthony Adornato Publisher: CQ Press ISBN: 1506357156 Category : Language Arts & Disciplines Languages : en Pages : 199
Book Description
Book Winner of the 2017-2018 Park Writing Award A Practical Guide for Multimedia Journalism Mobile and Social Media Journalism is the go-to guide for understanding how today’s journalists and news organizations use mobile and social media to gather news, distribute content, and create audience engagement. Checklists and practical activities in every chapter enable readers to immediately build the mobile and social media skills that today’s journalists need and news organizations expect. In addition to providing the fundamentals of mobile and social media journalism, award-winning communications professional and author Anthony Adornato discusses how mobile devices and social media have changed the way our audiences consume news and what that means for journalists. The book addresses a changing media landscape by emphasizing the application of the core values of journalism—such as authentication, verification, and credibility—to emerging media tools and strategies.
Author: John Durham Peters Publisher: University of Chicago Press ISBN: 022625397X Category : Philosophy Languages : en Pages : 419
Book Description
“An ambitious re-writing—a re-synthesis, even—of concepts of media and culture . . . It is nothing less than an attempt at a history of Being.” —Los Angeles Review of Books When we speak of clouds these days, it is as likely that we mean data clouds or network clouds as cumulus or stratus. In their sharing of the term, both kinds of clouds reveal an essential truth: that the natural world and the technological world are not so distinct. In The Marvelous Clouds, John Durham Peters argues that though we often think of media as environments, the reverse is just as true—environments are media. Peters defines media expansively as elements that compose the human world. Drawing from ideas implicit in media philosophy, Peters argues that media are more than carriers of messages: they are the very infrastructures combining nature and culture that allow human life to thrive. Through an encyclopedic array of examples from the oceans to the skies, The Marvelous Clouds reveals the long prehistory of so-called new media. Digital media, Peters argues, are an extension of early practices tied to the establishment of civilization such as mastering fire, building calendars, reading the stars, creating language, and establishing religions. New media do not take us into uncharted waters, but rather confront us with the deepest and oldest questions of society and ecology: how to manage the relations people have with themselves, others, and the natural world. A wide-ranging meditation on the many means we have employed to cope with the struggles of existence—from navigation to farming, meteorology to Google—The Marvelous Clouds shows how media lie at the very heart of our interactions with the world around us.
Author: Barbara Cave Henricks Publisher: Berrett-Koehler Publishers ISBN: 1626565821 Category : Business & Economics Languages : en Pages : 210
Book Description
The New Way to Get Noticed The giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer. The key lies in mastering three crucial categories of media—earned, owned, and rented—and knowing how to integrate each for maximum success. By using this proven strategy, you can create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message.
Author: Bradley Cantrell Publisher: John Wiley & Sons ISBN: 1118933087 Category : Architecture Languages : en Pages : 336
Book Description
Combine traditional techniques with modern media for morecommunicative renderings Digital Drawing for Landscape Architecture: ContemporaryTechniques and Tools for Digital Representation in Site Design,Second Edition bridges the gap between traditional analog andnew digital tools by applying timeless concepts of representationto enhance design work in digital media. The book explores specifictechniques for creating landscape designs, including digitallyrendered plans, perspectives, and diagrams, and the updated secondedition offers expanded coverage of newer concepts and techniques.Readers will gain insight into the roles of different drawings,with a clear emphasis on presenting a solid understanding of howdiagram, plan, section, elevation, and perspective work together topresent a comprehensive design approach. Digital rendering is faster, more efficient, and more flexiblethan traditional rendering techniques, but the design principlesand elements involved are still grounded in hand-renderingtechniques. Digital Drawing for Landscape Architectureexploits both modalities to help designers create more beautiful,accurate, and communicative drawings in a professional studioenvironment. This second edition contains revised information onplan rendering techniques, camera matching workflow, and colorselection, along with brand new features, like: Time-based imagery and tools Workflow integration techniques Photoshop and Illustrator task automation Over 400 updated images, plus over 50 new examples ofaward-winning work The book takes a tutorial-based approach to digital rendering,allowing readers to start practicing immediately and get up tospeed quickly. Communication is a vital, but often overlookedcomponent of the design process, and designers rely upon theirdrawings to translate concepts from idea to plan. DigitalDrawing for Landscape Architecture provides the guidancelandscape designers need to create their most communicativerenderings yet.
Author: Henry Jenkins Publisher: MIT Press ISBN: 0262258293 Category : Technology & Engineering Languages : en Pages : 146
Book Description
Many teens today who use the Internet are actively involved in participatory cultures—joining online communities (Facebook, message boards, game clans), producing creative work in new forms (digital sampling, modding, fan videomaking, fan fiction), working in teams to complete tasks and develop new knowledge (as in Wikipedia), and shaping the flow of media (as in blogging or podcasting). A growing body of scholarship suggests potential benefits of these activities, including opportunities for peer-to-peer learning, development of skills useful in the modern workplace, and a more empowered conception of citizenship. Some argue that young people pick up these key skills and competencies on their own by interacting with popular culture; but the problems of unequal access, lack of media transparency, and the breakdown of traditional forms of socialization and professional training suggest a role for policy and pedagogical intervention. This report aims to shift the conversation about the "digital divide" from questions about access to technology to questions about access to opportunities for involvement in participatory culture and how to provide all young people with the chance to develop the cultural competencies and social skills needed. Fostering these skills, the authors argue, requires a systemic approach to media education; schools, afterschool programs, and parents all have distinctive roles to play. The John D. and Catherine T. MacArthur Foundation Reports on Digital Media and Learning
Author: Jennifer Gómez Menjívar Publisher: University of Arizona Press ISBN: 081653800X Category : Social Science Languages : en Pages : 305
Book Description
Cultural preservation, linguistic revitalization, intellectual heritage, and environmental sustainability became central to Indigenous movements in Mexico and Central America after 1992. While the emergence of these issues triggered important conversations, none to date have examined the role that new media has played in accomplishing their objectives. Indigenous Interfaces provides the first thorough examination of indigeneity at the interface of cyberspace. Correspondingly, it examines the impact of new media on the struggles for self-determination that Indigenous peoples undergo in Mexico and Central America. The volume’s contributors highlight the fresh approaches that Mesoamerica’s Indigenous peoples have given to new media—from YouTubing Maya rock music to hashtagging in Zapotec. Together, they argue that these cyberspatial activities both maintain tradition and ensure its continuity. Without considering the implications of new technologies, Indigenous Interfaces argues, twenty-first-century indigeneity in Mexico and Central America cannot be successfully documented, evaluated, and comprehended. Indigenous Interfaces rejects the myth that indigeneity and information technology are incompatible through its compelling analysis of the relationships between Indigenous peoples and new media. The volume illustrates how Indigenous peoples are selectively and strategically choosing to interface with cybertechnology, highlights Indigenous interpretations of new media, and brings to center Indigenous communities who are resetting modes of communication and redirecting the flow of information. It convincingly argues that interfacing with traditional technologies simultaneously with new media gives Indigenous peoples an edge on the claim to autonomous and sovereign ways of being Indigenous in the twenty-first century. Contributors Arturo Arias Debra A. Castillo Gloria Elizabeth Chacón Adam W. Coon Emiliana Cruz Tajëëw Díaz Robles Mauricio Espinoza Alicia Ivonne Estrada Jennifer Gómez Menjívar Sue P. Haglund Brook Danielle Lillehaugen Paul Joseph López Oro Rita M. Palacios Gabriela Spears-Rico Paul Worley
Author: Alain Briot Publisher: ISBN: Category : Art Languages : en Pages : 260
Book Description
This book includes thirteen essays on landscape photography by master photographer Alain Briot. Topics include practical, technical, and aesthetic aspects of photography to help photographers build and refine their skills. Also covered is how to be an artist in business. Alain Briot is one of the leading contemporary landscape photographers. He received his education in France and currently works mostly in the southwestern part of the United States. This book starts with the technical aspects of photography; how to see, compose, find the right light, and select the best lens for a specific shot. It continues by focusing on the artistic aspects of photography with chapters on how to select your best work, how to create a portfolio, and finally concludes with two chapters on how to be an artist in business.
Author: Barbara Cave Henricks
Author: Barbara Cave Henricks
Author: Adam Witty
Author: Michael Frye
Author: Anthony Adornato
Author: John Durham Peters
Author: Barbara Cave Henricks
Author: Bradley Cantrell
Author: Henry Jenkins
Author: Jennifer Gómez Menjívar
Author: Alain Briot