Author: Kejo Starosta
Publisher:
ISBN: 9783658367305
Category :
Languages : en
Pages : 0
Book Description
This empirical thesis analyses the impact of sentiments in online media on consumers, businesses, and society as a whole, and how knowledge of these correlations can be used in a variety of applications. The results show that the sentiment data can be employed in a variety of ways, functioning as an interesting new explanatory variable to complement and approximate survey data in areas such as tourism demand, consumer confidence, and many more. In particular, the cross-country sentiment analysis reveals compelling information on media biases, the reporting on alternative truths, and countries as a filter bubble. In addition to quantitative comparisons, the descriptive statistics reveal important information on the sentiment developments across countries. While this research is able to provide interesting findings for real-world applications for consumers, businesses, and society, the awareness of a media landscape that is heavily and increasingly dominated by negative news is particularly striking. Thus, in addition to the actual applications, above all, the thesis shows the media landscape in which everyone must act in the future. About the author Kejo Starosta is an independent researcher interested in computational text analysis and the large-scale retrieval of unstructured text data from the web. Besides being passionate about computer science, he uses his qualitative text data for econometric modeling to nowcast, forecast, and model various aspects of the economy.
Measuring the Impact of Online Media on Consumers, Businesses and Society
Author: Kejo Starosta
Publisher:
ISBN: 9783658367305
Category :
Languages : en
Pages : 0
Book Description
This empirical thesis analyses the impact of sentiments in online media on consumers, businesses, and society as a whole, and how knowledge of these correlations can be used in a variety of applications. The results show that the sentiment data can be employed in a variety of ways, functioning as an interesting new explanatory variable to complement and approximate survey data in areas such as tourism demand, consumer confidence, and many more. In particular, the cross-country sentiment analysis reveals compelling information on media biases, the reporting on alternative truths, and countries as a filter bubble. In addition to quantitative comparisons, the descriptive statistics reveal important information on the sentiment developments across countries. While this research is able to provide interesting findings for real-world applications for consumers, businesses, and society, the awareness of a media landscape that is heavily and increasingly dominated by negative news is particularly striking. Thus, in addition to the actual applications, above all, the thesis shows the media landscape in which everyone must act in the future. About the author Kejo Starosta is an independent researcher interested in computational text analysis and the large-scale retrieval of unstructured text data from the web. Besides being passionate about computer science, he uses his qualitative text data for econometric modeling to nowcast, forecast, and model various aspects of the economy.
Publisher:
ISBN: 9783658367305
Category :
Languages : en
Pages : 0
Book Description
This empirical thesis analyses the impact of sentiments in online media on consumers, businesses, and society as a whole, and how knowledge of these correlations can be used in a variety of applications. The results show that the sentiment data can be employed in a variety of ways, functioning as an interesting new explanatory variable to complement and approximate survey data in areas such as tourism demand, consumer confidence, and many more. In particular, the cross-country sentiment analysis reveals compelling information on media biases, the reporting on alternative truths, and countries as a filter bubble. In addition to quantitative comparisons, the descriptive statistics reveal important information on the sentiment developments across countries. While this research is able to provide interesting findings for real-world applications for consumers, businesses, and society, the awareness of a media landscape that is heavily and increasingly dominated by negative news is particularly striking. Thus, in addition to the actual applications, above all, the thesis shows the media landscape in which everyone must act in the future. About the author Kejo Starosta is an independent researcher interested in computational text analysis and the large-scale retrieval of unstructured text data from the web. Besides being passionate about computer science, he uses his qualitative text data for econometric modeling to nowcast, forecast, and model various aspects of the economy.
Measuring the Impact of Online Media on Consumers, Businesses and Society
Author: Kejo Starosta
Publisher: Springer Nature
ISBN: 3658367296
Category : Business & Economics
Languages : en
Pages : 303
Book Description
This empirical thesis analyses the impact of sentiments in online media on consumers, businesses, and society as a whole, and how knowledge of these correlations can be used in a variety of applications. The results show that the sentiment data can be employed in a variety of ways, functioning as an interesting new explanatory variable to complement and approximate survey data in areas such as tourism demand, consumer confidence, and many more. In particular, the cross-country sentiment analysis reveals compelling information on media biases, the reporting on alternative truths, and countries as a filter bubble. In addition to quantitative comparisons, the descriptive statistics reveal important information on the sentiment developments across countries. While this research is able to provide interesting findings for real-world applications for consumers, businesses, and society, the awareness of a media landscape that is heavily and increasingly dominated by negative news is particularly striking. Thus, in addition to the actual applications, above all, the thesis shows the media landscape in which everyone must act in the future.
Publisher: Springer Nature
ISBN: 3658367296
Category : Business & Economics
Languages : en
Pages : 303
Book Description
This empirical thesis analyses the impact of sentiments in online media on consumers, businesses, and society as a whole, and how knowledge of these correlations can be used in a variety of applications. The results show that the sentiment data can be employed in a variety of ways, functioning as an interesting new explanatory variable to complement and approximate survey data in areas such as tourism demand, consumer confidence, and many more. In particular, the cross-country sentiment analysis reveals compelling information on media biases, the reporting on alternative truths, and countries as a filter bubble. In addition to quantitative comparisons, the descriptive statistics reveal important information on the sentiment developments across countries. While this research is able to provide interesting findings for real-world applications for consumers, businesses, and society, the awareness of a media landscape that is heavily and increasingly dominated by negative news is particularly striking. Thus, in addition to the actual applications, above all, the thesis shows the media landscape in which everyone must act in the future.
Digital Impact
Author: Vipin Mayar
Publisher: John Wiley & Sons
ISBN: 1118087747
Category : Business & Economics
Languages : en
Pages : 226
Book Description
Win online by attracting the right customers and getting the right performance measurement Digital Impact answers the critical questions marketers have about connecting with and influencing consumers online. Written in an easy-to-read, approachable format, this helpful guide presents provocative content along with practical, commonsense methods that can be followed by any businessperson at companies of all sizes. The discussion hones in on two keys to success: building a performance measurement approach that will let you get maximum impact out of your online marketing and ad dollars, and creating magnetic content that attracts customers and keeps them engaged with your brand. Leverage trust and build ROI in social media and mobile spaces Get actionable data, best practices, cases studies, anecdotes, practical coaching tips and strategic insights Engage customers who typically resist advertising messages Learn from authors who have extensive experience across major industries and accounts, giving them a wide business appeal Whether your budget is corporate-sized or on a shoestring, you'll want to achieve the measurable bottom-line improvements that come with having Digital Impact.
Publisher: John Wiley & Sons
ISBN: 1118087747
Category : Business & Economics
Languages : en
Pages : 226
Book Description
Win online by attracting the right customers and getting the right performance measurement Digital Impact answers the critical questions marketers have about connecting with and influencing consumers online. Written in an easy-to-read, approachable format, this helpful guide presents provocative content along with practical, commonsense methods that can be followed by any businessperson at companies of all sizes. The discussion hones in on two keys to success: building a performance measurement approach that will let you get maximum impact out of your online marketing and ad dollars, and creating magnetic content that attracts customers and keeps them engaged with your brand. Leverage trust and build ROI in social media and mobile spaces Get actionable data, best practices, cases studies, anecdotes, practical coaching tips and strategic insights Engage customers who typically resist advertising messages Learn from authors who have extensive experience across major industries and accounts, giving them a wide business appeal Whether your budget is corporate-sized or on a shoestring, you'll want to achieve the measurable bottom-line improvements that come with having Digital Impact.
Handbook of Research on Digital Media and Advertising: User Generated Content Consumption
Author: Eastin, Matthew S.
Publisher: IGI Global
ISBN: 1605667935
Category : Business & Economics
Languages : en
Pages : 768
Book Description
"This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and establishing the practical issues related to consumer power shifts from supplier to user"--Provided by publisher.
Publisher: IGI Global
ISBN: 1605667935
Category : Business & Economics
Languages : en
Pages : 768
Book Description
"This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and establishing the practical issues related to consumer power shifts from supplier to user"--Provided by publisher.
How to Measure Digital Marketing
Author: L. Flores
Publisher: Springer
ISBN: 113734069X
Category : Business & Economics
Languages : en
Pages : 255
Book Description
Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Including real life case studies and experts viewpoints that help marketers navigate the digital world.
Publisher: Springer
ISBN: 113734069X
Category : Business & Economics
Languages : en
Pages : 255
Book Description
Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Including real life case studies and experts viewpoints that help marketers navigate the digital world.
The New World of Transitioned Media
Author: Gali Einav
Publisher: Springer
ISBN: 3319090097
Category : Business & Economics
Languages : en
Pages : 151
Book Description
The media industry is undergoing an accelerated pace of change, driven in large part by the proliferation of digital platforms. In many cases, the speed of adoption has exceeded our ability to process the impact of these changes on individuals and society at large. This book provides a “behind-the-scenes” look at the media industry’s transition into the digital era and examines its impact on marketing, advertising, innovation and other economic and social activities. The impact of digital technologies on traditional media sectors, such as advertising, video games, film and television is well-documented. Less understood is its effect on our perceptions, thought processes and inter-personal relationships. Social media, for example, represents a fundamental change in the ways we interact with media, communicate with each other and even present ourselves to the world. This has shaped the way we communicate with institutions and brands. Similar to the first “Transitioned Media” book, Transitioned Media: A Turning Point into the Digital Realm, this book combines media industry leaders and academics to explore various transformative trends and issues. Themes include measuring cross-platform behaviour, artificial intelligence in journalism, the evolution of video games, digital media and physical space, the mobile use trends, social media and the corporate world, the changes in the television and newspaper business and the evolving relationship between advertisers and target audiences. The varied backgrounds of contributors and array of topics make for a unique and insightful point of view.
Publisher: Springer
ISBN: 3319090097
Category : Business & Economics
Languages : en
Pages : 151
Book Description
The media industry is undergoing an accelerated pace of change, driven in large part by the proliferation of digital platforms. In many cases, the speed of adoption has exceeded our ability to process the impact of these changes on individuals and society at large. This book provides a “behind-the-scenes” look at the media industry’s transition into the digital era and examines its impact on marketing, advertising, innovation and other economic and social activities. The impact of digital technologies on traditional media sectors, such as advertising, video games, film and television is well-documented. Less understood is its effect on our perceptions, thought processes and inter-personal relationships. Social media, for example, represents a fundamental change in the ways we interact with media, communicate with each other and even present ourselves to the world. This has shaped the way we communicate with institutions and brands. Similar to the first “Transitioned Media” book, Transitioned Media: A Turning Point into the Digital Realm, this book combines media industry leaders and academics to explore various transformative trends and issues. Themes include measuring cross-platform behaviour, artificial intelligence in journalism, the evolution of video games, digital media and physical space, the mobile use trends, social media and the corporate world, the changes in the television and newspaper business and the evolving relationship between advertisers and target audiences. The varied backgrounds of contributors and array of topics make for a unique and insightful point of view.
Integrating Social Media into Business Practice, Applications, Management, and Models
Author: Lee, In
Publisher: IGI Global
ISBN: 1466661836
Category : Business & Economics
Languages : en
Pages : 325
Book Description
"This book provides the most up-to-date research findings and future directions for customer relationship management in contemporary enterprises, covering a wide range of topics such as management issues, innovative ideas, state-of-the-art business applications, and evaluation of social media products and services"--Provided by publisher.
Publisher: IGI Global
ISBN: 1466661836
Category : Business & Economics
Languages : en
Pages : 325
Book Description
"This book provides the most up-to-date research findings and future directions for customer relationship management in contemporary enterprises, covering a wide range of topics such as management issues, innovative ideas, state-of-the-art business applications, and evaluation of social media products and services"--Provided by publisher.
Online Consumer Behavior
Author: Angeline Close
Publisher: Routledge
ISBN: 1848729693
Category : Business & Economics
Languages : en
Pages : 402
Book Description
First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.
Publisher: Routledge
ISBN: 1848729693
Category : Business & Economics
Languages : en
Pages : 402
Book Description
First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.
The Emerald Handbook of Computer-Mediated Communication and Social Media
Author: Jeremy Harris Lipschultz
Publisher: Emerald Group Publishing
ISBN: 1800715994
Category : Computers
Languages : en
Pages : 516
Book Description
Uniquely relating social media communication research to its computer-mediated communication foundation, as well as digital and emerging media trends, this handbook is an indispensable resource whether you're a graduate student or a seasoned practitioner.
Publisher: Emerald Group Publishing
ISBN: 1800715994
Category : Computers
Languages : en
Pages : 516
Book Description
Uniquely relating social media communication research to its computer-mediated communication foundation, as well as digital and emerging media trends, this handbook is an indispensable resource whether you're a graduate student or a seasoned practitioner.
Social Media Performance Evaluation and Success Measurements
Author: Brown Sr., Michael A.
Publisher: IGI Global
ISBN: 1522519645
Category : Computers
Languages : en
Pages : 294
Book Description
There are many different social media platforms that provide a wide array of services. Exploring the results yielded by these platforms can enhance their usefulness and impact on society’s advancement. Social Media Performance Evaluation and Success Measurements is a pivotal reference source for the latest scholarly research on social networking participation expectations and values to examine individual performance in digital communication activities. Featuring coverage across a range of topics, such as crisis communication, social networking engagement, and return on investments, this publication is ideally designed for academicians, practitioners, and researchers seeking current research on the benefits of utilizing the social network environment of today.
Publisher: IGI Global
ISBN: 1522519645
Category : Computers
Languages : en
Pages : 294
Book Description
There are many different social media platforms that provide a wide array of services. Exploring the results yielded by these platforms can enhance their usefulness and impact on society’s advancement. Social Media Performance Evaluation and Success Measurements is a pivotal reference source for the latest scholarly research on social networking participation expectations and values to examine individual performance in digital communication activities. Featuring coverage across a range of topics, such as crisis communication, social networking engagement, and return on investments, this publication is ideally designed for academicians, practitioners, and researchers seeking current research on the benefits of utilizing the social network environment of today.