Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Pioneers in Marketing PDF full book. Access full book title Pioneers in Marketing by D.G. Brian Jones. Download full books in PDF and EPUB format.
Author: D.G. Brian Jones Publisher: Routledge ISBN: 1136334378 Category : Business & Economics Languages : en Pages : 212
Book Description
Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spanned over 100 years. An introductory chapter describes the role of biography in the study of marketing thought, and introduces the eight subjects in this collection. Subsequent chapters describe the lives of Edward David Jones, Simon Litman, Henry Charles Taylor, Percival White, George Burton Hotchkiss, Theodore N. Beckman, David D. Monieson, and William R. Davidson, focusing on their intellectual and professional contributions to the marketing discipline. The biographies are based on rare archival materials, some personal interviews, and analysis of the subjects’ major works. The final chapter draws lessons from the collection for marketing students and teachers. Several important discoveries are reported that suggest opportunities for further research. These stories will inform and inspire students of marketing.
Author: D.G. Brian Jones Publisher: Routledge ISBN: 1136334378 Category : Business & Economics Languages : en Pages : 212
Book Description
Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spanned over 100 years. An introductory chapter describes the role of biography in the study of marketing thought, and introduces the eight subjects in this collection. Subsequent chapters describe the lives of Edward David Jones, Simon Litman, Henry Charles Taylor, Percival White, George Burton Hotchkiss, Theodore N. Beckman, David D. Monieson, and William R. Davidson, focusing on their intellectual and professional contributions to the marketing discipline. The biographies are based on rare archival materials, some personal interviews, and analysis of the subjects’ major works. The final chapter draws lessons from the collection for marketing students and teachers. Several important discoveries are reported that suggest opportunities for further research. These stories will inform and inspire students of marketing.
Author: John Ettinger Publisher: Running Press Adult ISBN: 9780762427444 Category : Cooking Languages : en Pages : 508
Book Description
From the nation's leading miller of natural whole grain foods comes this exciting collection of more than 500 wholesome baking recipes that reflect Bob's Red Mill's dedication to healthful eating.
Author: D.G. Brian Jones
Author: D.G. Brian Jones
Author: 
Author: 
Author: 
Author: 
Author: 
Author: 
Author: John Ettinger
Author: 
Author: United States. Census Office 11th Census, 1890