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Author: Brenda Russell Publisher: John Wiley & Sons ISBN: 0470185686 Category : Education Languages : en Pages : 378
Book Description
Online Research Essentials Designing and Implementing Research Studies Online Research Essentials Written by experts in the field, Online Research Essentials provides step-b-step guidance to the student or new practitioner in how to create, test, and deploy online survey research. The book includes everything needed for planning and developing a survey, putting it online, and formatting data for further analysis. Russell and Purcell provide support for using the popular Microsoft Expression Web and Adobe Dreamweaver web page authoring tools and for using the Access database that is used to collect and store survey results. Online Research Essentials is a comprehensive resource that discusses the practical aspects of survey development and applied research and offers information on a wide range of research-related topics that include: Scientific method and research design Ethical considerations on using the Internet for research Creating web pages Planning the research study Creating a simple survey on the Internet Developing an e-survey Creating more complicated Internet surveys Sampling procedures Developing experimental designs JavaScript and web programming and advanced JavaScript programming Repeated measures and matched group designs
Author: Stephen D. Lapan Publisher: John Wiley & Sons ISBN: 0470181095 Category : Education Languages : en Pages : 380
Book Description
This is an accessible and practical introduction to research that addresses the broadest spectrum of research methodologies of interest to the student or new research, from experimental and survey approaches to program evaluation and ethnography. Research Essentials includes key interpretive and qualitative strategies. The book shows the role that research plays in the social sciences and education, followed by an overview of research traditions. It offers practical examples and relevant resources across the disciplines. Other features include study questions, lists of relevant journals, web sites, and organizations.
Author: Brenda Russell Publisher: John Wiley & Sons ISBN: 0470185686 Category : Education Languages : en Pages : 378
Book Description
Online Research Essentials Designing and Implementing Research Studies Online Research Essentials Written by experts in the field, Online Research Essentials provides step-b-step guidance to the student or new practitioner in how to create, test, and deploy online survey research. The book includes everything needed for planning and developing a survey, putting it online, and formatting data for further analysis. Russell and Purcell provide support for using the popular Microsoft Expression Web and Adobe Dreamweaver web page authoring tools and for using the Access database that is used to collect and store survey results. Online Research Essentials is a comprehensive resource that discusses the practical aspects of survey development and applied research and offers information on a wide range of research-related topics that include: Scientific method and research design Ethical considerations on using the Internet for research Creating web pages Planning the research study Creating a simple survey on the Internet Developing an e-survey Creating more complicated Internet surveys Sampling procedures Developing experimental designs JavaScript and web programming and advanced JavaScript programming Repeated measures and matched group designs
Author: Dorothy Valcarcel Craig Publisher: John Wiley & Sons ISBN: 0470189290 Category : Education Languages : en Pages : 273
Book Description
Action Research Essentials is a practical guide born of the author's own experience working with students in the social sciences and education, providing a step-by-step outline of how to "do" action research--backed by the most extensive theory and research coverage on the market today. The author guides future researcher/practitioners through the action research process via numerous concrete illustrations and a wealth of on-line resources; positioning it as a fundamental component of practice, A key and unique strength of the book is its outreach to a much larger breadth of students than usually found in action research books. This book will illustrate all the steps in action research using examples from education, social work, psychology, sociology, nursing, medicine, and counseling. The structure of the book is intended as the sole textbook for a course devoted to naturalistic inquiry, practitioner research, or beginning qualitative methods, or can complement a general research course.
Author: Susan Leslie Norwood Publisher: ISBN: Category : Clinical medicine Languages : en Pages : 534
Book Description
Here, Susan L. Norwood presents a fresh nursing research textbook which provides an engaging and user-friendly introduction to this important subject area. With valuable information for nursing students, the book helps nurses acquire essential skills for today's dynamic health-care environment.
Author: Nigel Ford Publisher: SAGE ISBN: 1446291537 Category : Social Science Languages : en Pages : 258
Book Description
This book will be vital reading for anyone doing research, since using the web to find high quality information is a key research skill. It introduces beginners and experts alike to the most effective techniques for searching the web, assessing and organising information and using it in a range of scenarios from undergraduate essays and projects to PhD research. Nigel Ford shows how using the web poses opportunities and challenges that impact on student research at every level, and he explains the skills needed to navigate the web and use it effectively to produce high quality work. Ford connects online skills to the research process. He helps readers to understand research questions and how to answer them by constructing arguments and presenting evidence in ways that will enhance their impact and credibility. The book includes clear and helpful coverage of beginner and advanced search tools and techniques, as well as the processes of: @!critically evaluating online information @!creating and presenting evidence-based arguments @!organizing, storing and sharing information @!referencing, copyright and plagiarism. As well as providing all the basic techniques students need to find high quality information on the web, this book will help readers use this information effectively in their own research. Nigel Ford is Professor in the University of Sheffield′s Information School.
Author: Kenneth E. Clow Publisher: SAGE ISBN: 1412991307 Category : Business & Economics Languages : en Pages : 521
Book Description
Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing research and showing students how to apply marketing research results. This text focuses on understanding and interpreting marketing research studies. Focusing on the 'how-to' and 'so what' of marketing research helps students understand the value of marketing research and how they can put marketing research into practice. There is a strong emphasis on how to use marketing research to make better management decisions. The unique feature set integrates data analysis, interpretation, application, and decision-making throughout the entire text. The text opens with a discussion of the role of marketing research, along with a breakdown of the marketing research process. The text then moves into a section discussing types of marketing research, including secondary resources, qualitative research, observation research, and survey research. Newer methods (e.g. using blogs or Twitter feeds as secondary resources and using online focus groups) are discussed as extensions of traditional methods such. The third section discusses sampling procedures, measurement methods, marketing scales, and questionnaires. Finally, a section on analyzing and reporting marketing research focuses on the fundamental data analysis skills that students will use in their marketing careers. Features of this text include: - Chapter Openers describe the results of a research study that apply to the topics being presented in that chapter. These are taken from a variety of industries, with a greater emphasis on social media and the Internet. - A Global Concerns section appears in each chapter, helping prepare students to conduct market research on an international scale.This text emphasizes the presentation of research results and uses graphs, tables, and figures extensively. - A Statistics Review section emphasizes the practical interpretation and application of statistical principles being reviewed in each chapter. - Dealing with Data sections in each chapter provide students with opportunities to practice interpreting data and applying results to marketing decisions. Multiple SPSS data sets and step-by-step instructions are available on the companion site to use with this feature. - Each Chapter Summary is tied to the chapter-opening Learning Objectives. - A Continuing Case Study follows a group of students through the research process. It shows potential trade-offs, difficulties and flaws that often occur during the implementation of research project. Accompanying case questions can be used for class discussion, in-class group work, or individual assignments. - End-of-Chapter Critical Thinking Exercises are applied in nature and emphasize key chapter concepts. These can be used as assignments to test students' understanding of marketing research results and how results can be applied to decision-making. - End-of-chapter Your Research Project provides more challenging opportunities for students to apply chapter knowledge on an in-depth basis, and thus olearn by doing.
Author: Carl McDaniel, Jr. Publisher: ISBN: Category : Business & Economics Languages : en Pages : 484
Book Description
Marketing Research Essentials, 4th Edition is filled with cases, chapter-opening vignettes, marketing research war stories, and ethical dilemmas. The text connects the materials to the real world of marketing research, as it's practiced in today's top firms. Both authors bring a combined 40 years of marketing research experience to the new edition. This fourth edition continues to present marketing research through the eyes of a manager using, or purchasing marketing research information.
Author: Joe F. Hair Jr. Publisher: Routledge ISBN: 1317508262 Category : Business & Economics Languages : en Pages : 786
Book Description
Increasingly, managers must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data? Essentials of Business Research Methods provides research techniques for people who aren't data analysts. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make clear business decisions. They include critical topics, such as the increasing role of online research, ethical issues, data mining, customer relationship management, and how to conduct information-gathering activities more effectively in a rapidly changing business environment. This is the only text that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive, and much easier to understand than in other texts. The book features a realistic continuing case throughout that enables students to see how business research information is used in the real world. It includes applied research examples in all chapters, as well as ethical dilemma mini cases, and exercises.
Author: Brenda Russell
Author: Stephen D. Lapan
Author: Brenda Russell
Author: Dorothy Valcarcel Craig
Author: Susan Leslie Norwood
Author: Nigel Ford
Author: Brenda Russell
Author: Kenneth E. Clow
Author: Carl McDaniel (Jr.)
Author: Carl McDaniel, Jr.
Author: Joe F. Hair Jr.