Oscommerce Webmaster's Guide to Selling Online PDF Download

Author: Vadym Gurevych
Publisher: Packt Publishing Ltd
ISBN: 1847192033
Category : Computers
Languages : en
Pages : 561

View

Book Description
Increase your sales and profits with expert tips on SEO, Marketing, Design, Selling Strategies, etc.

Author: Publicancy
Publisher: Publicancy Ltd
ISBN: 1706123957
Category : Business & Economics
Languages : en
Pages : 354

View

Book Description
A step by step guide to digital marketing. It highlights the crucial steps needed to start a digital business. It's a Complete Digital Marketing Guide Book for SEO, Social Media & Brand awareness. Learn Definitive & Hidden Secrets of Digital Marketing to grow your business know that the evolution of technology is constant in our society and unfolding at warp speed. Most, if not all, technology companies have their foot firmly on the accelerator. It's predicted that by 2020, multi-billions of dollars will have been put into the technology revolution. Where does Digital Marketing fit in? The answers to Digital Marketing include the following: Conversion Rate Optimization SEO (Search Engine Optimization) SMM (Social Media Marketing) Email Marketing Internet Reputation Management Blogging Utilizing this digital marketing guide will allow you to apply the knowledge and greatly increase the success of your website & brand.

Author: City of London College of Economics
Publisher: City of London College of Economics
ISBN:
Category : Education
Languages : en
Pages : 2158

View

Book Description
Overview In this course you will learn all you need to know to become a Digital Marketing Expert. As you surely know, Digital Marketing Specialists are in high demand and well paid. Content - Digital Marketing Strategy - Market Research - Crowdsourcing - Web Development and Design - Writing for the Web - Mobile Development - Email Marketing - Online Advertising - Affiliate Marketing - Search Engine Marketing - Search Engine Optimisation - PPC Advertising - And much more Duration 10 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.

Author: Eli B. Cohen
Publisher: Informing Science
ISBN: 1932886575
Category :
Languages : en
Pages : 415

View

Book Description

Author: Emma Jones
Publisher: Harriman House Limited
ISBN: 0857198114
Category : Business & Economics
Languages : en
Pages : 112

View

Book Description
This book is a friendly guide covering all aspects of starting up – from developing a business idea and setting up a company to marketing your new business, getting that first sale and making the most of the latest tech developments. Full of great advice from start-up expert Emma Jones, it’s packed with case studies of people who’ve already successfully started their own businesses. Enterprise Nation helps thousands of people in the UK turn their good ideas into great businesses. There’s lots of free advice on our website and at our events, where you can get together with other start-ups and would-be entrepreneurs to learn from experience and from experts. You’ll find essential business books too. And when you join Enterprise Nation, you get 25% off everything, as well as free meet-ups and exclusive benefits. Find out more at www.enterprisenation.com

Author: Fazlollahi, Bijan
Publisher: IGI Global
ISBN: 1931777292
Category : Business & Economics
Languages : en
Pages : 352

View

Book Description
Annotation Examining key components and concepts in e-commerce, this study identifies critical factors relating to success in the global business environment. It also describes the economics of e-commerce and the practical issues concerning its application. Specific chapters discuss privacy, structure, policy concerns, customer loyalty, trust, internal audits, payment mechanisms, mobile communications, and costs. Contributors include scholars from North America, Europe, Saudi Arabia, and China. Annotation c. Book News, Inc., Portland, OR (booknews.com).

Author: Jerri L. Ledford
Publisher: John Wiley and Sons
ISBN: 1118081595
Category : Computers
Languages : en
Pages : 432

View

Book Description
Get the most out of the free Google Analytics service—and get more customers Google Analytics allows you to discover vital information about how end users interact with their Web sites by collecting vital data and providing tools to analyze it, with the intention of improving the end-user experience and, ultimately converting users into customers. This indispensible guide delves into the latest updates to the newest version of Google Analytics—3.0—and explains the concepts behind this amazing free tool. You'll discover what information to track, how to choose the right goals and filters, techniques for reading Google Analytics reports and graphs, and, most importantly, how to compile this data and use it to improve your Web site and attract more potential customers. Takes an in-depth look at Google Analytics 3.0 and walks you through the possibilities it offers Explains how to read Google Analytics reports and graphs so that you can compile this data and use it to improve your Web site and attract more users Shares techniques for converting end users into customers Features tips and suggestions for getting the information you need from Google Analytics reports and then converting that information into actionable tasks you can use With Google Analytics, Third Edition, you&'ll be well on your way to retrieving the information you need to convert visitors to your site into customers! Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Author: Fernando J. Miguel
Publisher: Packt Publishing Ltd
ISBN: 1788295064
Category : Computers
Languages : en
Pages : 699

View

Book Description
Create rich and compelling solutions for Magento 2 by developing and implementing solutions, themes, and extensions About This Book Be proficient in the main functionalities, resources, and system structure of Magento 2 Get to grips with this practical and hands-on guide to raise your web development skills to the next level Packed with several advanced recipes, not just to manage your online store, but to extend and design it as well Who This Book Is For The ideal target audience for this course could be anyone who wants to mould their skills in building amazing e-commerce websites using Magento. We begin right from getting you started with Magento to becoming an expert at building your own online stores with it. What You Will Learn Install and set up the Magento Ecosystem Carry out performance adjustments to speed up your Magento system Transfer your Magento 1 database to Magento 2 using the Magento 2 system tools Build a Magento 2 multi-store by creating a root catalog, subdirectories, and products Design custom themes within the Magento 2 framework Create extensions using Magento 2 Discover what makes Magento 2 different and more powerful In Detail Magento is the leading e-commerce software trusted by world`s leading organizations. Used by thousands of merchants for their transactions worth billions, it provides the flexibility to customize the content and functionality of your website. Our Magento Course will help you gain knowledge and skills that are required to design & develop world class online stores. Magento 2 Development Essentials - This book begins by setting up Magento 2 before gradually moving onto setting the basic options of the Sell System. You will learn Search Engine Optimization aspects, create design and customize theme layout, and adjust the Magento System to achieve great performance. Magento 2 Cookbook – This book is divided into several recipes, which show you which steps to take to complete a specific action. It will cover configuring your categories and products, performance tuning, creating a theme, developing a module etc. At the end of this book, you will gain the knowledge to start building a success website. Mastering Magento 2 - This is a comprehensive guide to using the all new features and interface of Magento 2 to build, extend, and design online stores. This book is your roadmap to managing your Magento store which teaches advanced and successful techniques. Focusing on Magento's Community version, this book offers you advanced guidance on managing, optimizing, and extending your store while taking advantage of the new features of Magento 2. This Learning Path combines some of the best that Packt has to offer in one complete, curated package. It includes content from the following Packt products Magento 2 Development Essentials by Fernando J. Miguel Magento 2 Cookbook by Ray Bogman and Vladimir Kerkhoff Mastering Magento 2 by Bret Williams and Jonathan Bownds Style and approach This course begins by setting up Magento 2 before gradually moving on to setting the basic options of the Sell System. You will master Search Engine Optimization aspects, create designs and customize theme layouts, develop new extensions, and adjust the Magento System to achieve great performance. The book covers everything from creating and managing multiple stores to fine-tuning Magento for speed and performance.

Author: Alan Charlesworth
Publisher: Routledge
ISBN: 1136438815
Category : Business & Economics
Languages : en
Pages : 376

View

Book Description
Internet Marketing: A Practical Approach is a step-by-step guide to marketing using the internet. Concentrating on the operational and functional aspects of this dynamic area, the book is packed with tactical advice and real-life examples from those leading the field to help you succeed. Written as an accessible guide to equip you for the online element of any contemporary marketing role, Internet Marketing covers all the key topics, including search engine optimization and social media marketing, before moving on to consider the internet as part of an integrated marketing strategy. With real-world case studies to illustrate e-marketing in practice and exercises to help you analyse, plan and execute effective strategies within the workplace, this practical resource will prepare you to undertake internet marketing across a variety of organizations. More than just a book, this complete package features an associated website at www.alancharlesworth.eu/internetmarketing which hosts the case studies for the book, offers further tips and advice, and provides access to a wealth of extra material such as up-to-date references and web links.

Author: Johnny Long
Publisher: Elsevier
ISBN: 9780080478050
Category : Computers
Languages : en
Pages : 448

View

Book Description
Google, the most popular search engine worldwide, provides web surfers with an easy-to-use guide to the Internet, with web and image searches, language translation, and a range of features that make web navigation simple enough for even the novice user. What many users don’t realize is that the deceptively simple components that make Google so easy to use are the same features that generously unlock security flaws for the malicious hacker. Vulnerabilities in website security can be discovered through Google hacking, techniques applied to the search engine by computer criminals, identity thieves, and even terrorists to uncover secure information. This book beats Google hackers to the punch, equipping web administrators with penetration testing applications to ensure their site is invulnerable to a hacker’s search. Penetration Testing with Google Hacks explores the explosive growth of a technique known as "Google Hacking." When the modern security landscape includes such heady topics as "blind SQL injection" and "integer overflows," it's refreshing to see such a deceptively simple tool bent to achieve such amazing results; this is hacking in the purest sense of the word. Readers will learn how to torque Google to detect SQL injection points and login portals, execute port scans and CGI scans, fingerprint web servers, locate incredible information caches such as firewall and IDS logs, password databases, SQL dumps and much more - all without sending a single packet to the target! Borrowing the techniques pioneered by malicious "Google hackers," this talk aims to show security practitioners how to properly protect clients from this often overlooked and dangerous form of information leakage. *First book about Google targeting IT professionals and security leaks through web browsing. *Author Johnny Long, the authority on Google hacking, will be speaking about "Google Hacking" at the Black Hat 2004 Briefing. His presentation on penetrating security flaws with Google is expected to create a lot of buzz and exposure for the topic. *Johnny Long's Web site hosts the largest repository of Google security exposures and is the most popular destination for security professionals who want to learn about the dark side of Google.