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Author: James Rorty Publisher: mediastudies.press ISBN: 1951399013 Category : Social Science Languages : en Pages : 318
Book Description
"I was an ad-man once," James Rorty writes in this classic dissection of the advertising industry. Steeped in Rorty’s leftist politics, Our Master’s Voice presents advertising as the linchpin of a capitalist economy that it also helps justify. The book set off tremors when it was published in 1934, perhaps because its author so decisively repudiated his former profession. But Rorty and his spirited takedown of publicity were all but forgotten a decade later. The book is a neglected masterpiece, republished in this mediastudies.press edition with a new introduction by Jefferson Pooley.
Author: James Rorty Publisher: mediastudies.press ISBN: 1951399013 Category : Social Science Languages : en Pages : 318
Book Description
"I was an ad-man once," James Rorty writes in this classic dissection of the advertising industry. Steeped in Rorty’s leftist politics, Our Master’s Voice presents advertising as the linchpin of a capitalist economy that it also helps justify. The book set off tremors when it was published in 1934, perhaps because its author so decisively repudiated his former profession. But Rorty and his spirited takedown of publicity were all but forgotten a decade later. The book is a neglected masterpiece, republished in this mediastudies.press edition with a new introduction by Jefferson Pooley.
Author: James Rorty Publisher: READ BOOKS ISBN: 9781409769736 Category : Business & Economics Languages : en Pages : 408
Book Description
Many of the earliest books, particularly those dating back to the 1900s and before, are now extremely scarce and increasingly expensive. We are republishing these classic works in affordable, high quality, modern editions, using the original text and artwork.
Author: James Rorty Publisher: Forgotten Books ISBN: 9780331603897 Category : Business & Economics Languages : en Pages : 404
Book Description
Excerpt from Our Master's Voice Advertising The advertising business is taken to mean the total appara tus of newspaper and magazine publishing in America, plus radio broadcasting, and with important qualifications the movies; plus the advertising agency structure, car card, pos ter, and direct-by-mail companies, plus the services of supply printing, lithography, engraving, etc. Which are largely de pendent upon the advertising business for their existence. The advertising technique is taken to mean the technique of manufacturing customers by producing systematized illu sions of value or desirability in the minds of the particular public at which the technique is directed. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: John Maxwell Atkinson Publisher: Psychology Press ISBN: 9780415018753 Category : Language Arts & Disciplines Languages : en Pages : 228
Book Description
What kinds of political message are actually capable of striking chords with an audience? How do the skills of spellbinding speakers compare with those of their less charismatic competitors? Why are some politicians much more effective on television than others? Max Atkinson's revealing and entertaining review of how politicians attempt to win out hears and minds and votes - based on the study of audio and videotaped material - enables use to begin to answer questions that once seemed unanswerable. He investigates the skills of, amongst others, Tony Benn, J.F. Kennedy, Martin Luther King, Ronald Reagan and Margaret Thatcher, and comes up with some intriguing results -- From back cover
Author: Elizabeth Young Publisher: Penn State Press ISBN: 0271085118 Category : Literary Criticism Languages : en Pages : 277
Book Description
In Pet Projects, Elizabeth Young joins an analysis of the representation of animals in nineteenth-century fiction, taxidermy, and the visual arts with a first-person reflection on her own scholarly journey. Centering on Margaret Marshall Saunders, a Canadian woman writer once famous for her animal novels, and incorporating Young’s own experience of a beloved animal’s illness, this study highlights the personal and intellectual stakes of a “pet project” of cultural criticism. Young assembles a broad archive of materials, beginning with Saunders’s novels and widening outward to include fiction, nonfiction, photography, and taxidermy. She coins the term “first-dog voice” to describe the narrative technique of novels, such as Saunders’s Beautiful Joe, written in the first person from the perspective of an animal. She connects this voice to contemporary political issues, revealing how animal fiction such as Saunders’s reanimates nineteenth-century writing about both feminism and slavery. Highlighting the prominence of taxidermy in the late nineteenth century, she suggests that Saunders transforms taxidermic techniques in surprising ways that provide new forms of authority for women. Young adapts Freud to analyze literary representations of mourning by and for animals, and she examines how Canadian writers, including Saunders, use animals to explore race, ethnicity, and national identity. Her wide-ranging investigation incorporates twenty-first as well as nineteenth-century works of literature and culture, including recent art using taxidermy and contemporary film. Throughout, she reflects on the tools she uses to craft her analyses, examining the state of scholarly fields from feminist criticism to animal studies. With a lively, first-person voice that highlights experiences usually concealed in academic studies by scholarly discourse—such as detours, zigzags, roadblocks, and personal experience—this unique and innovative book will delight animal enthusiasts and academics in the fields of animal studies, gender studies, American studies, and Canadian studies.
Author: Tim Wu Publisher: Vintage ISBN: 0385352026 Category : Business & Economics Languages : en Pages : 416
Book Description
From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. One of the Best Books of the Year The San Francisco Chronicle * The Philadelphia Inquirer * Vox * The Globe and Mail (Toronto) Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.
Author: James Rorty
Author: James Rorty
Author: JAMES. RORTY
Author: James Rorty
Author: James Rorty
Author: John Maxwell Atkinson
Author: Michele Hilmes
Author: Elizabeth Young
Author: Tim Wu
Author: Heather Addison
Author: Jim Keays