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Author: James Rorty Publisher: Forgotten Books ISBN: 9780331603897 Category : Business & Economics Languages : en Pages : 404
Book Description
Excerpt from Our Master's Voice Advertising The advertising business is taken to mean the total appara tus of newspaper and magazine publishing in America, plus radio broadcasting, and with important qualifications the movies; plus the advertising agency structure, car card, pos ter, and direct-by-mail companies, plus the services of supply printing, lithography, engraving, etc. Which are largely de pendent upon the advertising business for their existence. The advertising technique is taken to mean the technique of manufacturing customers by producing systematized illu sions of value or desirability in the minds of the particular public at which the technique is directed. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: James Rorty Publisher: Forgotten Books ISBN: 9780331603897 Category : Business & Economics Languages : en Pages : 404
Book Description
Excerpt from Our Master's Voice Advertising The advertising business is taken to mean the total appara tus of newspaper and magazine publishing in America, plus radio broadcasting, and with important qualifications the movies; plus the advertising agency structure, car card, pos ter, and direct-by-mail companies, plus the services of supply printing, lithography, engraving, etc. Which are largely de pendent upon the advertising business for their existence. The advertising technique is taken to mean the technique of manufacturing customers by producing systematized illu sions of value or desirability in the minds of the particular public at which the technique is directed. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: James Rorty Publisher: mediastudies.press ISBN: 1951399013 Category : Social Science Languages : en Pages : 318
Book Description
"I was an ad-man once," James Rorty writes in this classic dissection of the advertising industry. Steeped in Rorty’s leftist politics, Our Master’s Voice presents advertising as the linchpin of a capitalist economy that it also helps justify. The book set off tremors when it was published in 1934, perhaps because its author so decisively repudiated his former profession. But Rorty and his spirited takedown of publicity were all but forgotten a decade later. The book is a neglected masterpiece, republished in this mediastudies.press edition with a new introduction by Jefferson Pooley.
Author: James Rorty Publisher: Forgotten Books ISBN: 9781330261552 Category : Business & Economics Languages : en Pages : 402
Book Description
Excerpt from Our Master's Voice Advertising Two basic definitions will perhaps assist the reader to understand the scope and intent of this book. The advertising business is taken to mean the total apparatus of newspaper and magazine publishing in America, plus radio broadcasting, and with important qualifications the movies; plus the advertising agency structure, car card, poster, and direct-by-mail companies, plus the services of supply: printing, lithography, engraving, etc. which are largely dependent upon the advertising business for their existence. The advertising technique is taken to mean the technique of manufacturing customers by producing systematized illusions of value or desirability in the minds of the particular public at which the technique is directed. The book is an attempt, by an advertising man and journalist, to tell how and why the traditional conception and function of journalism has lapsed in this country. It describes the progressive seizure and use, by business, of the apparatus of social communication in America. Naturally, this story has not been "covered", has not been considered fit to print, in any newspaper or magazine dependent for its existence upon advertising. In attempting to examine the phenomenon of American advertising in the context of the culture it became necessary to examine the culture itself and even to trace its economic and ideological origins. This enlargement of scope necessitated a somewhat cursory and inadequate treatment of many detailed aspects of the subject. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: James Rorty Publisher: READ BOOKS ISBN: 9781409769736 Category : Business & Economics Languages : en Pages : 408
Book Description
Many of the earliest books, particularly those dating back to the 1900s and before, are now extremely scarce and increasingly expensive. We are republishing these classic works in affordable, high quality, modern editions, using the original text and artwork.
Author: Dr. Robert C. Worstell Publisher: Lulu.com ISBN: 1312137983 Category : Business & Economics Languages : en Pages : 358
Book Description
As you are reading this, you are obviously interested in how Marketing actually works and what is actually effective. You already have been through the wringer with all these online marketers who use the same copy-paste template of a sales page, with mailing lists which send you unwanted traffic several times a week and insist that you are stupid enough to believe their hype, over and over and over. The Masters of Marketing Secrets series brings you these classics so that you can make up your own mind. All that has been done with these books is to give you modern versions of them which have been (mostly) cleaned up of typo's and poor editing - and also made available in ebook and paperback so you can study them at your leisure. J. George Frederick lived in those times and wrote about the people and principles of advertising they discovered. His book has been handed around for years, and as you study the other books in this series it starts pulling the pieces together for you.
Author: Alexandre Dumas Publisher: Engage Books ISBN: 1926606639 Category : Fiction Languages : en Pages : 559
Book Description
When young d'Artagnan travels to Paris to join the ranks of the Musketeers, he soon finds himself challenged to three duals with Athos, Porthos and Aramis. However, the foursome is abruptly attacked by the evil Cardinal Richelieu's guards, and d'Artagnan fights alongside them, proving his skills with a sword and his honour. The three Musketeers enfold d'Artagnan into their ranks, and what follows is a swashbuckling tale full of intrigue, friendship and revenge. Alexandre Dumas got the idea for The Three Musketeers from Courtilz de Sandras' 1700 novel Mémoires de Monsieur d'Artagnan, which was based on real events surrounding the lives of d'Artagnan, Athos, Porthos and Aramis. Dumas made them human, gave them colour, and made them more real than even the truth itself. Since then the term 'Three Musketeers' has been used to describe a trio of individuals who support each other including Supreme Court Justices, engineers and Japanese wrestlers.
Author: Various Authors Publisher: e-artnow ISBN: Category : Fiction Languages : en Pages : 8146
Book Description
This unique collection is prepared for the heroines of the future: Novels: Little Women Anne of Green Gables Series Rose in Bloom Pride and Prejudice Emma Jane Eyre Heidi Emily of New Moon Alice in Wonderland The Wonderful Wizard of Oz The Secret Garden A Little Princess Peter and Wendy The Girl from the Marsh Croft The Nutcracker and the Mouse King The Princess and the Goblin At the Back of the North Wind A Girl of the Limberlost Rebecca of Sunnybrook Farm Mother Carey's Chickens Pollyanna A Sweet Girl Graduate Daddy Long-Legs Understood Betsy The Luckiest Girl in the School What Katy Did Patty Fairfield Two Little Women on a Holiday Mildred Keith The Wide, Wide World The Silver Skates Six to Sixteen The Wind in the Willows The Box-Car Children Five Children and It The Phoenix and the Carpet The Story of the Amulet The Railway Children Journey to the Centre of the Earth Great Expectations And Both Were Young Rapunzel Cinderella Snow-white The Twelve Brothers Little Match Girl Little Mermaid Thumbelina… The Heroines of the Past: Biographies & Memoirs Helen Keller: The Story of My Life Harriet, The Moses of Her People Joan of Arc Saint Catherine Vittoria Colonna Mary Queen of Scots Pocahontas Priscilla Alden Catherine the Great Marie Antoinette Catherine de' Medici Fanny Burney Elizabeth Cady Stanton Susan B. Anthony Catherine Douglas Lady Jane Grey Flora Macdonald Madame Roland Grace Darling Sister Dora Florence Nightingale Augustina Saragoza Charlotte Bronte Dorothy Quincy Molly Pitcher Harriet Beecher Stowe Madame de Stael Elizabeth Van Lew Ida Lewis Clara Barton Virginia Reed Louisa M. Alcott Clara Morris Anna Dickinson Lucretia Sappho Xantippe Aspasia of Cyrus Portia Octavia Cleopatra Julia Domna Eudocia Hypatia The Lady Rowena Queen Elizabeth The Lady Elfrida The Countess of Tripoli Jane, Countess of Mountfort Laura de Sade The Countess of Richmond Elizabeth Woodville Jane Shore Catharine of Arragon Anne Boleyn Jane Addams ….
Author: Various Authors Publisher: DigiCat ISBN: Category : Fiction Languages : en Pages : 8155
Book Description
This unique collection is prepared for the heroines of the future: Novels: Little Women Anne of Green Gables Series Rose in Bloom Pride and Prejudice Emma Jane Eyre Heidi Emily of New Moon Alice in Wonderland The Wonderful Wizard of Oz The Secret Garden A Little Princess Peter and Wendy The Girl from the Marsh Croft The Nutcracker and the Mouse King The Princess and the Goblin At the Back of the North Wind A Girl of the Limberlost Rebecca of Sunnybrook Farm Mother Carey's Chickens Pollyanna A Sweet Girl Graduate Daddy Long-Legs Understood Betsy The Luckiest Girl in the School What Katy Did Patty Fairfield Two Little Women on a Holiday Mildred Keith The Wide, Wide World The Silver Skates Six to Sixteen The Wind in the Willows The Box-Car Children Five Children and It The Phoenix and the Carpet The Story of the Amulet The Railway Children Journey to the Centre of the Earth Great Expectations And Both Were Young Rapunzel Cinderella Snow-white The Twelve Brothers Little Match Girl Little Mermaid Thumbelina... The Heroines of the Past: Biographies & Memoirs Helen Keller: The Story of My Life Harriet, The Moses of Her People Joan of Arc Saint Catherine Vittoria Colonna Mary Queen of Scots Pocahontas Priscilla Alden Catherine the Great Marie Antoinette Catherine de' Medici Fanny Burney Elizabeth Cady Stanton Susan B. Anthony Catherine Douglas Lady Jane Grey Flora Macdonald Madame Roland Grace Darling Sister Dora Florence Nightingale Augustina Saragoza Charlotte Bronte Dorothy Quincy Molly Pitcher Harriet Beecher Stowe Madame de Stael Elizabeth Van Lew Ida Lewis Clara Barton Virginia Reed Louisa M. Alcott Clara Morris Anna Dickinson Lucretia Sappho Xantippe Aspasia of Cyrus Portia Octavia Cleopatra Julia Domna Eudocia Hypatia The Lady Rowena Queen Elizabeth The Lady Elfrida The Countess of Tripoli Jane, Countess of Mountfort Laura de Sade The Countess of Richmond Elizabeth Woodville Jane Shore Catharine of Arragon Anne Boleyn Jane Addams ....
Author: James Rorty
Author: James Rorty
Author: James Rorty
Author: James Rorty
Author: James Rorty
Author: Dr. Robert C. Worstell
Author: 
Author: Alexandre Dumas
Author: Various Authors
Author: 
Author: Various Authors