Author: Luiz Moutinho
Publisher: SAGE
ISBN: 1849202621
Category : Business & Economics
Languages : en
Pages : 337
Book Description
Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management. Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. Solutions are also available to lecturers by clicking on the companion website logo above.
Problems in Marketing
Author: Melvin Thomas Copeland
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 840
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 840
Book Description
Problems in Marketing
Author: Luiz Moutinho
Publisher: SAGE
ISBN: 1849202621
Category : Business & Economics
Languages : en
Pages : 337
Book Description
Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management. Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. Solutions are also available to lecturers by clicking on the companion website logo above.
Publisher: SAGE
ISBN: 1849202621
Category : Business & Economics
Languages : en
Pages : 337
Book Description
Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management. Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. Solutions are also available to lecturers by clicking on the companion website logo above.
Problems in Marketing
Author: Steven H. Star
Publisher: McGraw-Hill Companies
ISBN:
Category : Marketing
Languages : en
Pages : 870
Book Description
Publisher: McGraw-Hill Companies
ISBN:
Category : Marketing
Languages : en
Pages : 870
Book Description
Strategic Marketing Problems
Author: Roger A. Kerin
Publisher: Allyn & Bacon
ISBN: 9780205081042
Category : Marketing
Languages : en
Pages : 678
Book Description
Forty-five contemporary marketing cases, focusing on major decisions faced by marketing executives, present a diverse set of issues in a variety of industries. Sixty percent of the cases are new, revised, or updated for this edition (sixth edition was 1993). This annotated instructor's edition provides information on case introductions, computational work, supplementary data, teaching suggestions, as well as notations which link specific topics or cases to corresponding sections in the Instructor's Manual. Annotation copyright by Book News, Inc., Portland, OR
Publisher: Allyn & Bacon
ISBN: 9780205081042
Category : Marketing
Languages : en
Pages : 678
Book Description
Forty-five contemporary marketing cases, focusing on major decisions faced by marketing executives, present a diverse set of issues in a variety of industries. Sixty percent of the cases are new, revised, or updated for this edition (sixth edition was 1993). This annotated instructor's edition provides information on case introductions, computational work, supplementary data, teaching suggestions, as well as notations which link specific topics or cases to corresponding sections in the Instructor's Manual. Annotation copyright by Book News, Inc., Portland, OR
Marketing Problems
Marketing Challenges
Author: Christopher H. Lovelock
Publisher: McGraw-Hill Companies
ISBN:
Category : Marketing
Languages : en
Pages : 680
Book Description
Publisher: McGraw-Hill Companies
ISBN:
Category : Marketing
Languages : en
Pages : 680
Book Description
The Organic Growth Playbook
Author: Bernard Jaworski
Publisher: Emerald Group Publishing
ISBN: 183982686X
Category : Business & Economics
Languages : en
Pages : 285
Book Description
Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. In this re-published book, Jaworski and Lurie offer a novel approach to this problem of growth.
Publisher: Emerald Group Publishing
ISBN: 183982686X
Category : Business & Economics
Languages : en
Pages : 285
Book Description
Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. In this re-published book, Jaworski and Lurie offer a novel approach to this problem of growth.
Strategic Marketing Problems
Author: Roger A. Kerin
Publisher: Prentice Hall
ISBN:
Category : Marketing
Languages : en
Pages : 744
Book Description
This best-selling book is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive case studies provide an opportunity for those concepts and tools to be employed in practice. Consisting of 10 chapters and 44 cases that feature contemporary marketing perspectives and practices, this book covers the topics of marketing management: its foundations; financial aspects; decision-making and case analysis; opportunity analysis, market segmentation, and market targeting; product and service strategy and brand management; integrated marketing communication strategy and management; pricing strategy and management; the control process; and comprehensive marketing programs. For marketing executives and professionals.
Publisher: Prentice Hall
ISBN:
Category : Marketing
Languages : en
Pages : 744
Book Description
This best-selling book is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive case studies provide an opportunity for those concepts and tools to be employed in practice. Consisting of 10 chapters and 44 cases that feature contemporary marketing perspectives and practices, this book covers the topics of marketing management: its foundations; financial aspects; decision-making and case analysis; opportunity analysis, market segmentation, and market targeting; product and service strategy and brand management; integrated marketing communication strategy and management; pricing strategy and management; the control process; and comprehensive marketing programs. For marketing executives and professionals.
Aaker on Branding
Author: David Aaker
Publisher: Morgan James Publishing
ISBN: 1614488320
Category : Business & Economics
Languages : en
Pages : 219
Book Description
An expert presents in a compact form the 20 essential principles of branding that will lead to the creation of strong brands.
Publisher: Morgan James Publishing
ISBN: 1614488320
Category : Business & Economics
Languages : en
Pages : 219
Book Description
An expert presents in a compact form the 20 essential principles of branding that will lead to the creation of strong brands.
Strategic Marketing Problems
Author: Roger A. Kerin
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 760
Book Description
Introducing concepts and tools useful in structuring and solving marketing problems, this text provides 42 contemporary marketing case studies.
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 760
Book Description
Introducing concepts and tools useful in structuring and solving marketing problems, this text provides 42 contemporary marketing case studies.