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Author: Darren Gelder Publisher: Nelson Thornes ISBN: 9780748771110 Category : Business & Economics Languages : en Pages : 88
Book Description
This series of six core module texts and five new optional unit texts provides comprehensive coverage of Vocational AS and A Level Business Studies. Each book focuses on vocational aspects of business, rather than theoretical models, allowing the reader to understand how businesses operate.
Author: Darren Gelder Publisher: Nelson Thornes ISBN: 9780748771110 Category : Business & Economics Languages : en Pages : 88
Book Description
This series of six core module texts and five new optional unit texts provides comprehensive coverage of Vocational AS and A Level Business Studies. Each book focuses on vocational aspects of business, rather than theoretical models, allowing the reader to understand how businesses operate.
Author: Gerard J. Tellis Publisher: Prentice Hall ISBN: Category : Advertising Languages : en Pages : 528
Book Description
Gerard Tellis clearly communicates all aspects of promotion using the most recent social sciences research findings, to enable prospective managers to design their own successful strategies.
Author: Dale L. Roberts Publisher: One Jacked Monkey, LLC ISBN: 1639250069 Category : Business & Economics Languages : en Pages : 158
Book Description
For years you had a dream… …and now the book is published. Why isn’t it selling? When Amazon introduced the Kindle, it changed the publishing world and the gates came crumbling down for millions of people who had stories to tell. Now, self-publishing supports thousands of authors who have cracked the marketing code. What do they know that you don’t? Short Answer: Marketing and Promotion The best part of marketing and promotion is you don’t need to have a ton of money or time to make it work. Dale will show you how to spend less and earn more through book sales. You’ll learn: - Cheap yet effective book promotions - When the best time is to stop promotional efforts - How to leverage social media the right way - How to get the unfair advantage with Amazon Advertising - And, over 50 more powerful tips. You’ll love learning how to market your book because once you understand the path to success, it will change your life. Get it now.
Author: Mark E. Hill Publisher: SAGE Publications ISBN: 1452241740 Category : Business & Economics Languages : en Pages : 361
Book Description
Marketing Strategy: The Thinking Involved is an innovative text that holds that marketing thinking leads to effective marketing strategy. It goes beyond simply introducing students to concepts and theories in the field by providing them with tools and methods to develop marketing thinking and questioning skills that will help them apply the concepts to real-life marketing strategy issues. As the chapters progress, the questions develop towards higher levels and more specialized inquiry, helping students acquire the skills needed in the practice of marketing. The book contains a wealth of pedagogy to support this active learning approach.
Author: DR. NAZIMA AFZAL NZAAD Publisher: Ashok Yakkaldevi ISBN: 1387510614 Category : Art Languages : en Pages : 178
Book Description
Monopolistic competition allows large number of buyers and large number of sellers on a place called Market. Hence market is a place where commodities goods and services are buy and sell, the perspectives of market creates the spirit of competition among competitors. Therefore marketing techniques is that fundamentalism behind promotion of markets relies on certain basic factors like satisfaction of people needs and wants maximizing the profit and sales promotion of industrialization and business enterprise. The idea of having market is to regularize the gathering of people for purchase and sales of other commodities as market in other words a place for buying and selling of rudimentary stuff.
Author: Nadda, Vipin Publisher: IGI Global ISBN: 1522522077 Category : Business & Economics Languages : en Pages : 417
Book Description
Continuous improvements in emerging economies have created more opportunities for industrialization and rapid growth. This not only leads to higher standards in accounting and security regulations, but it increases the overall marketing efficiency. Promotional Strategies and New Service Opportunities in Emerging Economies is a key resource in the field of service marketing and promotions, service innovations, and branding in developing countries. Highlighting multidisciplinary studies on self-service technologies, sustainable consumption, and customer relation management, this publication is an ideal reference source for policy makers, academicians, practitioners, researchers, students, marketers, and government officials actively involved in the services industry.
Author: Jean-Francois Denault Publisher: Taylor & Francis ISBN: 1351235281 Category : Business & Economics Languages : en Pages : 234
Book Description
The proposed book is follows in the same steps as the first book in the series, The Handbook of Market Research for Life Sciences. While the first book focused on the techniques and methodologies to collect the market data you need to evaluate your market as well as presentation models for your data, the second volume will focus more on the commercialization elements of marketing. As such, this book will be covering a wide range of topics directly tied to marketing management such as marketing and commercialization strategies, consumers’ behaviors, marketing metrics, pricing techniques and strategies as well as marketing communications (public relations, advertising, and more). The objective of this book is to focus exclusively on the marketing aspects for life sciences, providing entrepreneurs with a toolkit of tools they can use throughout the marketing process, from market planning to commercialization. The overall objective is for them to gain an understanding on the marketing function, ask the right question, and be able to tackle simple to complex topics.
Author: Michael J. Baker Publisher: Bloomsbury Publishing ISBN: 1137342137 Category : Business & Economics Languages : en Pages : 553
Book Description
The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.
Author: Darren Gelder
Author: Darren Gelder
Author: Lawrence J. Gitman
Author: Gerard J. Tellis
Author: Dale L. Roberts
Author: Mark E. Hill
Author: DR. NAZIMA AFZAL NZAAD
Author: James F. Engel
Author: Nadda, Vipin
Author: Jean-Francois Denault
Author: Michael J. Baker