Social Media: The Good, the Bad, and the Ugly PDF Download

Author: Yogesh K. Dwivedi
Publisher: Springer
ISBN: 3319452347
Category : Computers
Languages : en
Pages : 743

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Book Description
This book constitutes the refereed conference proceedings of the 15th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2016, held in Swansea, UK, in September 2016 The 47 full and 17 short papers presented were carefully reviewed and selected from 90 submissions. They are organized in the following topical sections: social media strategy and digital business; digital marketing and customer relationship management; adoption and diffusion; information sharing on social media; impression, trust, and risk management; data acquisition, management and analytics; e-government and civic engagement; e-society and online communities.

Author: Roger McNamee
Publisher: Penguin
ISBN: 0525561374
Category : Political Science
Languages : en
Pages : 402

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Book Description
One of the Financial Times' Best Business Books of 2019 The New York Times bestseller about a noted tech venture capitalist, early mentor to Mark Zuckerberg, and Facebook investor, who wakes up to the serious damage Facebook is doing to our society—and sets out to try to stop it. If you had told Roger McNamee even three years ago that he would soon be devoting himself to stopping Facebook from destroying our democracy, he would have howled with laughter. He had mentored many tech leaders in his illustrious career as an investor, but few things had made him prouder, or been better for his fund's bottom line, than his early service to Mark Zuckerberg. Still a large shareholder in Facebook, he had every good reason to stay on the bright side. Until he simply couldn't. Zucked is McNamee's intimate reckoning with the catastrophic failure of the head of one of the world's most powerful companies to face up to the damage he is doing. It's a story that begins with a series of rude awakenings. First there is the author's dawning realization that the platform is being manipulated by some very bad actors. Then there is the even more unsettling realization that Zuckerberg and Sheryl Sandberg are unable or unwilling to share his concerns, polite as they may be to his face. And then comes the election of Donald Trump, and the emergence of one horrific piece of news after another about the malign ends to which the Facebook platform has been put. To McNamee's shock, even still Facebook's leaders duck and dissemble, viewing the matter as a public relations problem. Now thoroughly alienated, McNamee digs into the issue, and fortuitously meets up with some fellow travelers who share his concern, and help him sharpen its focus. Soon he and a dream team of Silicon Valley technologists are charging into the fray, to raise consciousness about the existential threat of Facebook, and the persuasion architecture of the attention economy more broadly—to our public health and to our political order. Zucked is both an enthralling personal narrative and a masterful explication of the forces that have conspired to place us all on the horns of this dilemma. This is the story of a company and its leadership, but it's also a larger tale of a business sector unmoored from normal constraints, just at a moment of political and cultural crisis, the worst possible time to be given new tools for summoning the darker angels of our nature and whipping them into a frenzy. Like Jimmy Stewart in Rear Window, Roger McNamee happened to be in the right place to witness a crime, and it took him some time to make sense of what he was seeing and what we ought to do about it. The result of that effort is a wise, hard-hitting, and urgently necessary account that crystallizes the issue definitively for the rest of us.

Author: Regina Luttrell
Publisher: Rowman & Littlefield
ISBN: 1538154439
Category : Language Arts & Disciplines
Languages : en
Pages : 265

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Book Description
Updated to reflect the latest technological innovations and challenges, the fourth edition of Social Media: How to Engage, Share, and Connect helps students understand and successfully use today’s social media tools as PR professionals and personal users. Regina (Gina) Luttrell presents a thorough history of social media and pioneers of the field within chapters on specific subjects such as content-sharing, crisis communication, ethics, “sticky” social media, and strategic campaigns. This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals. Features of the fourth edition include: Chapter objectives and learning outcomes Social Media Expert profiles Theory into Practice boxes #LRNSMPR (Learn Social Media and Public Relations) boxes Comprehensive glossary of terms Coverage of additional social media channels (including Clubhouse and TikTok) and visual content in the social sphere New appendix with social media guidelines template

Author: Andreea S. Calude
Publisher: Taylor & Francis
ISBN: 1000958132
Category : Language Arts & Disciplines
Languages : en
Pages : 258

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Book Description
This accessible textbook introduces concepts and frameworks from linguistics and uses them in the analysis of language on social media. Assuming no prior knowledge of linguistics and with examples drawn from 12 different social media platforms, including TikTok, Twitter (the book was written prior to the X rebrand), Instagram, Facebook and Snapchat, The Linguistics of Social Media: An Introduction provides the tools to unpick how language is used to portray a particular identity, to persuade, to inform, to amuse and entertain, to vent and to complain. Analysing the language of social media highlights the strategies which operate in the messages and posts found on such platforms. Together, these strategies involve a wide variety of language registers, creativity and language play and a wealth of linguistic innovation. By evidencing the many nuanced ways in which people are engaging with social media, this book demonstrates how users of social media are linguistically savvy, strategic and skilled in navigating different genres and registers online. The book is divided into ten chapters, each comprising two parts: Part 1 introduces key linguistic theory and Part 2 consists of case studies with examples from different social media platforms to demonstrate a particular discourse purpose. Each chapter ends with a summary, references, suggested further readings and ideas for activities and discussions. There are multiple-choice questions and a glossary available online as support material. This is the essential textbook for all courses on language and social media, linguistics and language and communication courses.

Author: Tammie Bullard
Publisher: Resounding Impact Publishing
ISBN: 0648880818
Category : Medical
Languages : en
Pages : 228

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Book Description
Are you still the paramedic that you hoped to be on your first day in an ambulance? Do you find yourself questioning any action or inaction at the end of some shifts? Would your patient care be good enough for your own family in their time of need? In the current climate of increasing prehospital demand, it is more important than ever for paramedics to demonstrate optimum skill, safety and professionalism. With growing call volume, public scrutiny, legal liability and employer expectation often creating a sense of overwhelm, the ability to maintain these standards can begin to suffer. Find out how to evaluate your everyday practice using a simple, pain scale type approach. Remain at the top of your game, no matter where you’re at in your career. Using a friendly, conversational and inclusive format, The Good, The Bad & The Ugly Paramedic is an easy to follow book. Designed to be picked up, put down and picked back up again whenever and wherever, no matter how time poor you may be. - Ignite your spark, rekindle your passion or maintain existing pride in paramedicine - Sharpen your professional approach to patient care, safety & public perception - Avoid unwanted incidents, disciplinary issues & confusion in this stressful role - Enhance your reputation, mutual respect and enjoyment of prehospital care Book #2 in the GBU Paramedic series, written by a paramedic, specifically for prehospital care providers at every level. A relatable, scenario-based guide to growing the good, breaking the bad and undoing the ugly in all of us.

Author: Ben Green
Publisher: Ben Green
ISBN:
Category : Sports & Recreation
Languages : en
Pages : 166

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Book Description
The follow up to last season’s The Good, The Bad and The Ugly blog compilation from The LFC File. This edition charts the 2019/20 season when, after 30 years, Liverpool Football Club were finally successful in their bid to win England’s top football league. Follow the week-by-week ups and downs of the world’s favourite football club in this historic season. Each gameweek is covered where the good, the bad and the ugly along with exerts from relevant Tweets for each story, describe this landmark campaign. A humorous ‘warts and all’ diary from a fan for the fans.

Author: Bobby Marhamat
Publisher: Lulu.com
ISBN: 0557664683
Category : Business & Economics
Languages : en
Pages : 72

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Book Description
Don't worry; the world of social media is not nearly as complicated as it sounds. Why chances are, you're thirteen-year-old niece has already got most social media websites figured out. If she can do it, you can certainly learn it too!It's important to note that you won't be playing on social media sites. Corporations, CEOs, managers and business owners are quite serious about the untapped potential of social media marketing. Websites like Twitter, My Space, FaceBook, LinkedIn, and LiveJournal are not just a glorified chat rooms. They are channels you can take to reach a mainstream audience.Bear with us as we explore the good, the bad and the ugly about the social media world. Following this book, you will know all you need to know about these popular websites, and what your strategy is for conquering the social media network with your brand.

Author: Nijay K. Gupta
Publisher: Wipf and Stock Publishers
ISBN: 1725292262
Category : Religion
Languages : en
Pages : 129

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Book Description
Students are expected to research and write, but they aren’t always taught how to do these things well. The Writer walks through Nijay K. Gupta’s approach to and best practices for becoming an effective and efficient writer in biblical studies. He handles a wide spectrum of issues from idea conception to research and note-taking to book proposals and contracts to working with publishers and more. Gupta shares his own publishing autobiography, offering the chance for aspiring writers to learn from the ups and downs of his experiences.

Author: Scott Stratten
Publisher: John Wiley & Sons
ISBN: 1119336023
Category : Business & Economics
Languages : en
Pages : 308

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Book Description
UnMarket to build trust and make lifelong customers! In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: Stop Marketing, Start Engaging and began a journey that would take them around the world sharing their message of engagement with corporations, entrepreneurs, and students.They are now back with this second edition, because Everything has Changed and Nothing is Different, with all the brilliance of the first edition, plus new content and commentary to reflect the rapidly changing landscape we all live, buy, and work in today. For generations, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves? UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have a platform to be heard-especially online. With UnMarketing, you'll create a relationship with your customers, and make yourself the logical choice for their needs. We know you've been told to act like other people, talk like other people, and market like all the people, but it is time for you to unlearn everything and start to UnMarket yourself. UnMarketing includes the latest information on: Idea Creation, Viral Marketing and Video, Marketing to Millennials, Authenticity, Transparency and Immediacy, Ethics and Affiliates, Social Media Platforming, UnPodcasting, Word of Mouth, Customer Service, Consumer Advocacy and Leadership. With examples of what to do, and what not to do, from small business right up to worldwide corporations in areas such as real estate, travel, service, retail, and B2B.

Author: Danielle Sarver Coombs
Publisher: Bloomsbury Publishing USA
ISBN:
Category : Technology & Engineering
Languages : en
Pages : 528

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Book Description
By evaluating the Internet's impact on key cultural issues of the day, this book provides a comprehensive overview of the seismic technological and cultural shifts the Internet has created in contemporary society. Books about Internet culture usually focus on the people, places, sites, and memes that constitute the "cutting-edge" at the time the book is written. That approach, alas, renders such volumes quickly obsolete. This provocative work, on the other hand, focuses on overarching themes that will remain relevant for the long term. The insights it shares will highlight the tremendous impact of the Internet on modern civilization—and individual lives—well after specific players and sites have fallen out of favor. Content is presented in two volumes. The first emphasizes the positive impact of Internet culture—for example, 24-hour access to information, music, books, merchandise, employment opportunities, and even romance. The second discusses the Internet's darker consequences, such as a demand for instant news that often pushes journalists to prioritize being first over being right, online scams, and invasions of privacy that can affect anyone who banks, shops, pays bills, or posts online. Readers of the set will clearly understand how the Internet has revolutionized communications and redefined human interaction, coming away with a unique appreciation of the realities of today's digital world—for better and for worse.